Leaders

Frederico José Lustosa da Costa: (Programa de Pós-Graduação em Administração - PPGAd / UFF - Universidade Federal Fluminense)

João Luiz Passador: (Programa de Pós-Graduação em Administração de Organizações - PPGAO / FEA-RP/USP - Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto - Universidade de São Paulo)

Josiel Lopes Valadares: (Programa de Pós-Graduação em Administração - PPGAdm / UFV - Universidade Federal de Viçosa)

Keyword

Leaders

Fabiano Maury Raupp: (Prog de Pós-Grad Profissional em Administração - ESAG / UDESC - Universidade do Estado de Santa Catarina)

Ana Rita Silva Sacramento: (Núcleo de Pós-Grad em Admin – NPGA / UFBA - Universidade Federal da Bahia)

Ana Lúcia Romão: (Administração Pública / Centro de Administração e Políticas Públicas) - (Administração Pública / Instituto Superior de Ciências Sociais e Políticas da Universidade de Lisboa)

The theme covers studies that deal with public finances and accountability, including: taxation and tax collection; public spending and financing; internal and external control function; study on control and compliance in public sector agencies; policies; management; mechanisms; and instruments related to transparency, accountability, fiscal responsibility, performance contracting, and operational auditing in the public sector; fight against corruption; and quality of public spending.                                                                                                                                                                                                     

Keyword

Leaders

Vânia Aparecida Rezende:

Denise Ribeiro de Almeida: (Núcleo de Pós-Grad em Admin – NPGA / UFBA - Universidade Federal da Bahia)

Kevin Ferreira Corcino: (Unidade Acadêmica de Gestão Pública / UFCG - Universidade Federal de Campina Grande)

The proposed theme aims to stimulate the production of articles that present theoretical or practical reflections on content related to the functions and managerial instruments of strategic planning, organization, direction and execution in the intra-organizational sphere of public management, and also focuses on leadership style and decision-making processes in public bodies. It covers structures, processes and administrative behaviour in public organizations in the functional areas of: people management, leadership and organizational culture; communication, marketing and quality in public services; materials and asset management; logistics, operations and supplies; financial and accounting management; process management. In addition, emerging management approaches and techniques in public organizations are highlighted, such as: project management, knowledge management, matrix organizations, design thinking, stakeholder analysis, among others. In the current scenario, characterized by rapid changes and growing challenges, it is becoming increasingly important to make an effort to build a research agenda that enables the production of articles that move along different theoretical and methodological paths, with the common goal of promoting organizational efficiency through the search for innovative and sustainable solutions to the problems faced by public organizations of different kinds. The integration of new technologies and management practices can make public administration more transparent, participatory and results-oriented. Therefore, continuous reflection on these issues is essential for building a public administration that, beyond the search for efficiency and effectiveness, is able to meet society's needs in a fairer and more equitable way.

Keyword

Leaders

Flavia de Paula Duque Brasil: (Mestr em Admin Pública / FJP - Fundação João Pinheiro)

Anderson Luís do Espírito Santo: (Programa de Pós-Graduação em Estudos Fronteiriços / UFMS - Universidade Federal de Mato Grosso do Sul)

Danilo José Alano Melo: (Departamento de Governança Pública / UDESC - Universidade do Estado de Santa Catarina)

This theme aims to open up space for theoretical and empirical work on democratic experimentalism, based on participatory action in public administration. It focuses on bottom-up processes based on democratic participation and the interface between different actors, resources, practices, devices and knowledge in public management. This debate is of the utmost importance in the contemporary context, especially considering the crises of democracies and their repercussions on public administration and public governance. A broad research agenda is opening up concerning the scope and limits of collaborative governance and other forms of democratic action in the renewal of public administration, both at international level (Fung and Wright, 2003, Bohman, 2012; Ansell, 2011, 2012; Ansell and Torfing, 2016, Ansell, Sorensen and Torfing, 2022) and in Brazil (Milani, 2008; Vaz, 2011; Avritzer, 2017; Perez; Santos, 2019; Midlej and Silva, 2019; Lavalle; Vera, 2022; Andion, 2023; Avritzer; Zanandres, 2024).

With this in mind, we propose to discuss the relationship between public administration, social participation and the democratic rule of law. In particular, we are interested in understanding: the scope and limits of democratic experimentation and its relationship with increasing effectiveness, legitimacy, social justice and innovation (considering its multiple dimensions) in public administration; the advances and setbacks of democratic participatory action in political systems, governance and public action in territories, institutions and governmental and non-governmental organizations, given the democratic backlash in Brazil and other countries around the world; the challenges of the dynamics of collective and collaborative learning, public investigation, social control and accountability. It also addresses the experiences of social innovations, collaborative networks, social innovation ecosystems and their relationship with the public sector, public policies and public action; the trajectories in confronting, resisting and co-constructing responses to public problems, through social participation and public governance.

Keyword

Leaders

Diego Mota Vieira: (Prog de Pós-Grad em Admin – PPGA / UnB - Universidade de Brasília)

Lia de Azevedo Almeida: (Programa de Pós-graduação em Desenvolvimento Regional / UFT)

In public administration and in the formulation, implementation and evaluation of public policies, the influence of stakeholders in cooperation and competition efforts is observed.  The theme focuses on theoretical and empirical works that use stakeholder theory, stakeholder analysis models and hybrid approaches combining other theoretical references from management, political science and sociology, for example. Some questions are proposed and illustrate the interface of the theme with contemporary issues typical of the field: how do stakeholders act in processes of co-creation of value and collaborative governance in public administration? What are the strategies and resources adopted by stakeholders to influence public policies? How can stakeholders influence innovations in public services? What is the possible dialogue between stakeholder theory and the use of artificial intelligence? How do stakeholders deal with institutional pressures? How do public organizations manage the relationship with their stakeholders? How can stakeholders contribute to the development of state capacities? What is the impact of stakeholders on public policy performance? How do stakeholders operate in public policy networks? How can stakeholder analysis contribute to studies on social participation and advocacy? How do political specificities in Brazil, such as federalism and coalition presidentialism, interfere in the performance of public policy stakeholders? What are the criticisms and limits to which studies on stakeholders in public administration are subject?    

Keyword

Leaders

Ana Paula Rodrigues Diniz:

Bruno Lazzarotti Diniz Costa: (Mestr em Admin Pública / FJP - Fundação João Pinheiro)

Mariana Mazzini Marcondes: (Programa de Pós-Graduação em Gestão Pública – PPGP/CCSA / UFRN - Universidade Federal do Rio Grande do Norte)

The theme addresses both classical and contemporary discussions related to public policy theories, methodologies, and practices, focusing primarily on their relationship with social and territorial inequalities. The field of public policies, characterized by interdisciplinarity and the dialectic between theory and practice, is a well-established area of knowledge and practice in Brazil and around the world. However, there is still a need to advance critical approaches, especially to confront inequalities in their multidimensionality and multicausality. Public policies can be understood as part of a contradictory and conflictual process surrounding the construction of public problems and the course of public action, whose contours can result in either the reproduction or confrontation of inequalities, encompassing nuances and ambiguities. In this context, we hope to receive articles that address both more established discussions (e.g., the public policy cycle, the relationship with federalism and social participation, intergovernmental articulations) and more contemporary topics (evidence-based public policies, territorialities, cross-cutting and multisectoral governance systems intersectionality, etc.) within the field of public policies. We particularly invite studies that investigate the relationships between public policies and inequalities, including analyses of the effects of governmental actions on the (re)production of social inequalities, as well as innovations for social transformation towards equality and inclusion.

Keyword

Leaders

Washington Jose de Sousa: (Programa de Pós-Graduação em Administração – PPGA / UFRN - Universidade Federal do Rio Grande do Norte)

JONES NOGUEIRA BARROS: (Mestr e Dout em Admin - PPAD / UNAMA - Universidade da Amazônia)

Luana Ferreira dos Santos: (Programa de Pós-Graduação em Administração - PPGAdm / UFV - Universidade Federal de Viçosa)

It addresses studies and applications of public policies from a multi- and interdisciplinary perspective within the policy-oriented tradition. It emphasizes problem-solving and the application of diverse analytical tools and perspectives in dialogue with practical realities, including reflections on the concept of "societal impact". Policy-oriented approaches, as defined in the political science literature, are those that incorporate multidisciplinarity (and interdisciplinarity), normativity, and a problem-solving mindset. The emphasis is on the analysis of public policies, programs, projects, and actions, both state and non-state, of civil society organizations, viewed through technical-economic, socio-environmental, cultural, infrastructural, educational, scientific, technological, innovation, and territorial development lenses, among others. It also addresses theoretical-methodological aspects of public policy techniques and applications of organizational change. Another possibility is the design and applicability of public policies from contradictory perspectives, with critical-reflexive readings based on case studies. Methodologically, the theme prioritizes case studies, multi-case studies and comparative analyses, although it does not exclude other approaches. The sections will be organized primarily by sectoral public policies, without disregarding the notion of intersectorality whenever possible.

Keyword

Leaders

Alex Bruno Ferreira Marques do Nascimento: (PPGA/UFCG / Universidade Federal de Campina Grande)

marco antonio carvalho teixeira: (Mestrado e Doutorado em Administração Pública e Governo - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo) - (Mestrado Profissional em Gestão e Políticas Públicas - MPGPP - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

The complex relationship between the federative pact and municipal autonomy has created tensions in intergovernmental relations that mark cycles of political crises in the world, and notably in Brazil. This web of subnational connections affects the course of public policies, and, consequently, influences the social well-being of the population, the protection of more vulnerable social groups, the worsening of social and regional inequalities, unemployment and others. These and other public dilemmas caused by inter-federative asymmetries expose municipal weaknesses and their state capabilities to promote public policies since the promulgation of the 1988 Constitution and the infamous “autarchy municipalism”. Therefore, Brazilian federalism gives rise to phenomena of intergovernmental relations that come to the fore to analyze practices of interfederative cooperation arrangements (e.g. Public Consortiums), coordination dilemmas between subnational entities, decentralization of responsibilities in the implementation of public policies, and others. In the meantime, the challenges of municipal entities come with a focus on intergovernmental relations, and therefore, it is expected to discuss how local government administrations are organized, what are the characteristics of their state capabilities for implementing public policies, how they deal with fiscal limitations , what are the local infrastructures and profiles of municipal managers and employees. Therefore, expanding knowledge about interfederative relations and their dilemmas regarding state capabilities, especially municipal ones, is the primary reason for this Theme. It is expected to receive research on the most diverse sectors of public policies, with different research methods (the submission of research using descriptive analysis, analytical research, quantitative/qualitative, longitudinal, cross-sectional analysis, mixed methods, analysis of narratives among others). Although the description focuses on the Brazilian case, the Theme strongly encourages the submission of international analyzes of federalism, interfederative relations and local dilemmas in other countries.

Keyword

Leaders

Micheline Gaia Hoffmann: (Prog de Pós-Grad Profissional em Administração - ESAG / UDESC - Universidade do Estado de Santa Catarina)

Dayse Karenine de Oliveira Carneiro: (Prog de Pós-Grad em Admin – PPGA / UnB - Universidade de Brasília)

Nathália de Melo Santos: (Docência / IFB - Instituto Federal de Brasília) - (Docência / IFB - Instituto Federal de Brasília)

The Public Innovation theme aims to promote an in-depth and multidisciplinary discussion on different approaches to innovation in the public sector, highlighting its role in strengthening more efficient, transparent, democratic, sustainable and inclusive public management. In this context, innovation has the potential to generate public value, through initiatives that challenge public administration to co-create solutions to complex problems and to act beyond its borders. In addition to the opportunities, the theme imposes challenges, barriers and possible adverse effects, which need to be studied and discussed. We invite researchers and professionals to share their experiences and research on the theme, highlighting the following subareas:

- Public innovation for social transformation, promoting equity and more sustainable and resilient public services;

- Public innovation, wicked problems and the sustainable development goals;

- Public innovation for digital transformation;

- Opportunities and challenges of digital technology and Artificial Intelligence in public innovation;

- Ethics of digital innovation in the public sector;

- Public innovation for twin transition;

- Governance, management, evaluation and contingencies of public innovation;

- Contributions of civil society organizations to public innovation;

- Co-creation, co-production, inter-organizational collaborations and open innovation;

- Public innovation networks and ecosystems;

- Knowledge management and public innovation;

- Perspectives on people management for public innovation;

- Dimensions of innovation in public policies;

- GovTech;

- Methodologies for public innovation;

- Public innovation laboratories and observatories;

- Management of intellectual property in public innovation;

- The perverse side of public innovation.

We hope to receive theoretical essays, theoretical-empirical articles and technological articles. We encourage works that establish dialogues with other theoretical currents in the field of expanded Public Administration, promote new perspectives, contribute to the advancement of knowledge in the area and strengthen the innovative capacity of public management.

Keyword

Leaders

Pedro Jaime: (Programa de Pós-Graduação em Administração - PPGA / FEI - Centro Universitário da FEI) - (Graduação / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

Marcelo Jorge de Paula Paixão: (African and African Diaspora Studies Department / The University of Texas at Austin)

TATIANA DIAS SILVA: (MIR / Ministério da Igualdade Racial) - ((IPEA) / Instituto de Pesquisa Econômica Aplicada)

Although it has been present in Social Sciences in Brazil for over a century, the theme of Race Relations is recent in the field of Administration, and more specifically in Public Administration. The myth of racial democracy that prevailed hegemonically in the country from the end of the colonial slave system until the 1980s led Brazilian society to deny the existence of racism as a structuring element of its formation and a driving cause of social inequalities. However, since the end of the 20th century, complaints from civil society led by black movements and analyses undertaken by researchers from academic and government institutions evidenced racial inequalities in various social indicators. Consequently, in the 21st century, the Brazilian State began to implement measures to address it. It is true that the economic and political-institutional crisis that has hit the country since 2013 has brought risks to the sustainability of the arrangements that had been created. It has led to political cooling and loss of institutional space, threatening the implementation of strategic actions to promote racial equality. In this context, this Area encourages discussions on the challenges for the field of Public Administration regarding the treatment of Race Relations as an endogenous element of its object. Some privileged topics are: state racism; structural and institutional racism; environmental racism; racial issue, democracy and public arenas; implementation and management of affirmative actions in various sectors such as education, health, employment and income; race relations, bureaucracy and institutional arrangements; administrative records and data analysis on the black population; public policies and black entrepreneurship; human rights and policies to safeguard Afro-Brazilian cultural heritage; migrations, new black diaspora and public policies; transversality, intersectionality, whiteness and public policies. Theoretical essays and works resulting from empirical research, carried out from different theoretical-epistemological lenses and distinct methodological approaches, are valued.

Keyword

Leaders

Diana Cruz Rodrigues: (Mestr e Dout em Admin - PPAD / UNAMA - Universidade da Amazônia)

Jose de Arimateia Dias Valadao: (Programa de Pós-Graduação em Administração – PPGA / UFLA - Universidade Federal de Lavras) - (Programa de Pós-Graduação em Administração Pública - PPGAP / UFLA - Universidade Federal de Lavras)

Jeová Torres Silva Júnior: (Programa de Pós-Graduação em Desenvolvimento e Gestão Social - PDGS / UFBA - Universidade Federal da Bahia)

The theme aims to discuss emancipatory approaches to management and technology in the field of Public Management, especially those of Latin American origin such as Social Management and Social Technology. By considering the interrelationships between management and technology, joint analyses of social management and social technology in the design and practices of services, organizations and public policies shed light on the potential or limitations to the exercise of citizenship and democracy in public management.

The interfaces between Public Management and Social Management and Social Technology make it possible to discuss critical, emancipatory and democratizing perspectives on relations between society and the state, in terms of their management and technology dimensions. We invite proposals for papers that explore the theoretical and methodological convergences and divergences between Social Management and Public Management, as well as their intersections with Technology, especially from sociotechnical or sociomaterial approaches.

In this vein, we invite the submission of articles involving research on: Social management, governance and public policies. Social management and social policies: inequality, justice and democracy. Social technology in public policies. Self-management in territorial development programs and projects. Technology, public management and social (in)justice. Social innovation, collective action and cooperation for the common good. Active citizenship, participation and public action. Social management and collective public arrangements: forums, collegiate bodies and councils. Technology for social inclusion and neglected groups in public policy. Technological policy and inequalities. Public policy and socio-technical controversies.

Keyword

Leaders

ELIZABETH MATOS RIBEIRO: (Núcleo de Pós-Grad em Admin – NPGA / UFBA - Universidade Federal da Bahia) - (Núcleo de Pós-Grad em Admin – NPGA / UFBA - Universidade Federal da Bahia)

CLAUDIO ROBERTO MARQUES GURGEL: (Programa de Pós-Graduação em Administração - PPGAd / UFF - Universidade Federal Fluminense)

ELINALDO LEAL SANTOS: (Rede de Pesquisa em Administração Política (EA_UFBA/UESB) / Universidade Estadual do Sudoeste da Bahia (UESB))

The current context of global capitalism imposes on Administration a scientific practice that incorporates geopolitical, geoepistemic and geoeconomic analyzes of states, governments and organizations, capable of associating on different scales (global, regional and local), spheres (public and private) and forms (societal, public, business) the elements of the management universe.  Political Administration, as a field of knowledge that deals with the management of social relations of production, distribution and consumption, has been contributing to this purpose, detaching the analysis practiced by the mainstream, whose emphasis is on functionalist/managerialist logic, for a critical and reflective discussion macro/meso/micromanagement.  The proposed theme aims to open space for the presentation and discussion of studies focused on different management models, from different theoretical currents, in order to highlight production, production relations, circulation and distribution of accumulated wealth and income, as well as studies aimed at analyzing development models (developmentalism, neoliberalism, (neo)developmentalism, post-developmentalism, deocolonialism, among others) and their effects on promoting the well-being of society. These studies must also take into account the need to face the theoretical and practical problems that arise in contemporary reality. In this sense, promoting and making concrete contributions to administration today, as a transformative political intervention for organizations and society.

Keyword

Leaders

Maria Elisa Huber Pessina: (Programa de Pós-Graduação em Administração – PPGA / UNIFACS - Universidade Salvador) - (Graduação em Administração / UEFS - Universidade Estadual de Feira de Santana)

Olympio Barbanti Jr.: (Relações Internacionais / Universidade Federal do ABC (UFABC))

Osmany Porto de Oliveira: (Departamento de Relações Internacionais / Universidade Federal de São Paulo)

With the greater international connection between countries, the transnationalization of domestic policies and the growing relevance of international organizations, it is important to consider the correlations between external factors and agents with the formulation and implementation of public policies at the national level and the action of governments in the development of international public policies.

This theme, previously entitled “State, Global Governance and Supranational Organizations: management and public policies at the international level”, attracted, in previous editions, good research works, demonstrating the potential and relevance of maintaining a space for dialogue between Public Administration and studies on the international level. We believe it is of great importance to consolidate this space in EnAnpad and, therefore, we are resubmitting the proposal, now entitled “Domestic-international interfaces of public administration”.

In this theme, we will seek to concentrate works that address: (i) International Cooperation and its relationship with the development and management of public policies, as well as in the transfer of policies; (ii) international regimes, which require governments to adopt legislation, policies and practices in accordance with the guidelines of global agreements; (iii) transgovernmental networks connecting governments at different levels in different countries, enabling exchange and coordination in specific areas; (iv) transnational networks of private companies, and transnational public-private partnerships, acting on issues at the domestic/international interface for advocacy actions for policymakers in international forums, influencing changes in national legislation and public management; (v) non-state agents, such as non-governmental organizations and social movements, internationally articulated, integrating the interface of domestic/international relations by influencing governmental and non-governmental actors in the construction of program proposals, as well as articulating their positions in international forums; (vi) international and global public policies, as well as processes of multi-level coordination, cooperation and conflict in public policies. 

Keyword

Leaders

Silvio Roberto Stefani: (PPGADM PPGDC / Universidade Estadual do Centro-Oeste) - (Portugal / Atlântico business school)

GEYSLER ROGIS FLOR BERTOLINI: (Mestr Prof em Admin/Centro de Ciências Sociais Aplicadas / UNIOESTE - Universidade Estadual do Oeste do Paraná)

Priscila Meier de Andrade Tribeck: (COEME / UTFPR - Universidade Tecnológica Federal do Paraná) - (PPGDC / UNICENTRO)

Cities are complex and present several challenges for urban management and/or urban governance. Sustainable, smart and resilient cities must be diagnosed, planned and monitored with a view to improving the quality of life of citizens. The theme of sustainable, smart and resilient cities provides an opportunity to present papers from the perspective of studies on cities, challenges and their interfaces in public management, with the proposal of diagnoses, planning, master plans, municipal management and projects for solutions in this approach. The 2030 agenda with SDG 11 brought several goals for cities that must be achieved by 2030 and that must be evaluated and monitored. In sustainable cities, citizens must seek to align their living, production and consumption patterns, taking into account economic, cultural, political and socio-environmental aspects. Smart cities use ICT, technological innovation and digital solutions to face governance challenges, complex social problems and improve urban and rural environments. Papers on the theme of systematic reviews, empirical works and others involving urban management and/or urban governance and public policies in the sphere of cities and their urban and rural environments will be accepted. Some subtopics will be accepted, such as: sustainable development goals and cities; SDG 11 and its targets; urban waste management; municipal planning and master plan for sustainable, smart and resilient cities; urban mobility; green areas; ISO 37120, 37121, 37122 and 37123; ESG and cities; TBL and cities; urban and rural sustainability; strategic cities; geographic information systems for cities; big data and smart solutions; ICT and cities; municipal resilience plans; among others that have a clear association with sustainable, smart and resilient cities.

Keyword

Leaders

Carlos Eduardo Facin Lavarda: (Programa de Pós-Graduação em Contabilidade – PPGC/CSE / UFSC - Universidade Federal de Santa Catarina)

Ieda Margarete Oro: (Programa de Pós-Graduação em Administração - PPGA / UNOESC - Universidade do Oeste de Santa Catarina)

This theme focuses on the interdisciplinary nature of controllership and management accounting. It focuses on the relationships between management accounting and human behavior, organizational and institutional structures and processes, and the broader socio-political environment of the firm. It aims to challenge and extend understanding of the roles of controllership and management accounting, and related emerging practices and techniques in the construction of economic and social actors, and their modes of economic organization, including ways in which such practices influence and are influenced by market developments and other institutions. It seeks to expand the view that organizational actors are always rational and make efficient decisions. It highlights the importance of studying phenomena in the area of ​​management accounting in a more comprehensive way, involving aspects related to social, cultural and political pressures in the process of adoption and use of management accounting practices. Studies of diverse methodologies and theoretical developments from all social sciences are sought, and which illuminate the development, processes and effects of controllership and management accounting in their organizational, political, historical and social contexts. This theme covers, but is not limited to, the following topics: the roles of controllership and management accounting in principal-agent relationships in organizations; the contribution of management accounting practices to the emergence, maintenance and transformation of organizational and social institutions; the roles of controllership and management accounting in the development of new organizational and institutional forms; the relationships between management accounting, accountability, ethics and social justice; behavioral studies of providers, verifiers and users of accounting information, including cognitive aspects of measurement, judgment and decision-making processes; behavioral aspects of planning, control and evaluation processes; studies of organizational processes of design, implementation and use of management control systems; studies of the process of defining standards and practices in the area of ​​management accounting.

Keyword

Leaders

Vagner Antônio Marques: (PPGCon - Programa de Pós-graduação em Ciências Contábeis / UFES - Universidade Federal do Espírito Santo)

Cristian Bau Dal Magro: (Ciências Contábeis e Administração / Unochapecó - Universidade Comunitária da Região de Chapecó)

Dermeval Martins Borges Junior: (Programa de Pós-Graduação em Ciências Contábeis/PPGCONT / UFG - Universidade Federal de Goiás) - (Programa de Pós-Graduação em Ciências Contábeis - PPGCC / UFU - Universidade Federal de Uberlândia)

Accounting aims to provide useful information for various users, including external stakeholders, and the increasing complexity of business operations heightens the demand for data to assess performance and monitor contracts. In this context, the processes of recognition, measurement, and disclosure of financial information, along with the quality of accounting information, are critical topics discussed among academics and practitioners, influenced by user objectives as well as institutional, economic, social, cultural, and geographical factors. Changes in the business environment have driven regulatory and corporate governance evolution while complicating the accounting process. Furthermore, the past few decades have seen a growing alignment between research and professional practice.

Thus, the theme of Financial Accounting and Quality of Accounting Information encompasses research on the recognition, measurement, and disclosure of financial reports intended for external users such as creditors, investors, and regulators. It includes topics such as the recognition and measurement of assets/liabilities, revenues, expenses, and losses; credit risk models based on accounting variables; economic implications of disclosure; derivatives and other financial instruments; regulatory impacts, particularly regarding the adoption and revision of international accounting standards (IFRS); accounting for firms listed across multiple markets; the relevance of non-GAAP metrics; measurement of crypto-assets; and the effects of blockchain on accounting. Additionally, it covers themes such as persistence, conservatism, earnings management, value relevance, transparency and disclosure, the integration of financial and non-financial information, and analytical and empirical models related to the quality of accounting information and its determinants and consequences.

Keyword

Leaders

Sady Mazzioni: (Programa de Pós Graduação em Ciências Contábeis e Administração / Unochapecó - Universidade Comunitária da Região de Chapecó)

Denize Demarche Minatti Ferreira: (Programa de Pós-Graduação em Contabilidade – PPGC/CSE / UFSC - Universidade Federal de Santa Catarina)

The concept of sustainability is experiencing growing interest in accounting, leading to the emergence of the field of studies and applications called “accounting for sustainability”. Accounting for sustainability deals with tracking, monitoring, aggregating and reporting environmental, social, economic, financial and governance information regarding reducing unsustainability problems or contributing to sustainable development. It is an approach that recognizes corporate responsibility beyond economic and financial performance, assuming that responsible environmental and social investments and practices are intertwined with economic and financial results.

On the contrary, corporate unsustainability is accompanied by several types of risks for all stakeholders. Social, environmental and corporate controversies can create financial and reputational risks for organizations, with the potential for serious consequences for stakeholders, including employees, suppliers, financiers and the community.

Reporting on sustainability practices is vital for organizations that wish to operate responsibly and sustainably, providing significant benefits for themselves and society.

This theme covers research across Sustainability, including Corporate Social Responsibility; Public Policies and Sustainability; Sustainable Development Goals; Accounting Information and Circular Economy; Environmental, Social and Governance Aspects (ESG); Socio-Environmental Controllership; Integrated Reporting and Sustainability Reports, Risk and Materiality Matrix, Impact of Sustainability on Financial Statements, Technologies for Sustainability Management, Future Trends and Challenges, among other topics related to Accounting for Sustainability.

Keyword

Leaders

Paulo Roberto da Cunha: (Programa de Pós-Graduação em Ciências Contábeis / FURB - Universidade Regional de Blumenau) - (Prog de Pós-Grad Profissional em Administração - ESAG / UDESC - Universidade do Estado de Santa Catarina)

Orleans Silva Martins: (Programa de Pós-Graduação em Ciências Contábeis - PPGCC / UFPB - Universidade Federal da Paraíba)

Studies on governance and auditing within organizations, viewed as mechanisms for risk mitigation from a financial accounting perspective, cover topics such as internal and/or external auditing, compliance, fiscal council, board of directors, audit committee, internal control from the financial accounting perspective, fraud, and related themes. This field promotes research exploring the relationship between best practices in Corporate Governance and the organization’s internal and external agents to mitigate issues related to internal controls and fraud. It also encourages studies that discuss recent regulations in auditing and their implications. Additionally, studies on the behavioral aspects of internal and external auditors and their influence on the audit process and judgment are sought, as are investigations into the interplay between internal and external auditing processes and technology. Topics of interest include financial fraud and fraudsters, assurance, compliance, audit firm and team rotation, professional education in auditing and governance, audit risks, and the reputation and litigation risks for audit firms and auditors.

Keyword

Leaders

Fernanda Filgueiras Sauerbronn: (PPGCC / UFRJ - Universidade Federal do Rio de Janeiro) - (PPGCON / UFES - Universidade Federal do Espírito Santo)

SANDRA MARIA CERQUEIRA DA SILVA: (DCIS / Universidade Estadual de Feira de Santana - UEFS) - (FAT ADM / Faculdade Anísio Teixeira - FAT)

JULIANO LIMA SOARES: (Programa de Pós-Graduação em Administração - PPGADM / UFG - Universidade Federal de Goiás) - (Programa de Pós-Graduação em Ciências Contábeis/PPGCONT / UFG - Universidade Federal de Goiás)

The discussions on this track aim to broadly examine accounting in its social, cultural, and political context, encompassing historical perspectives and utopian visions focused on the future. History and political and social contexts, culture and power relations within/around organizations, have been little explored in accounting literature due to influential factors in shaping, interpreting, and constructing accounting phenomena. The aim is to contemplate interdisciplinary, plural, and diverse perspectives that challenge conventional wisdom on financial and non-financial practices and give visibility to alternative voices and contributions to a transformative praxis. Embrace research that perceives accounting as a mechanism, discourse, structure, or practice that reinforces neoliberalism and sustains invisible forms of control, domination, or violence. Contributions are expected that make transparent the role of accounting for social well-being and dynamics of deepening/confronting inequalities, challenging traditional economic and development models. We invite researchers to submit contemporary studies on management, public and environmental accounting, auditing, financial markets, accounting frameworks, regulations, governance and accountability, teaching, education, and research methods. We will provide an interface between developments in critical studies in new practices, knowledge, and forms of accountability and counter-accounting, in addition to receiving contributions from a variety of theoretical, epistemological, ontological, and philosophical traditions related to alternative, critical, and interpretative paradigms, with qualitative and quantitative research methodologies and approaches. The theme will have a plural committee, seeking diversity in the construction, organization, and dissemination of the thematic area, actively participating during the event in the coordination and mediation of the sessions and the panel, as well as accommodating the contingency of the group of people involved with the theme and in terms of changes.

Keyword

Leaders

DIANA VAZ DE LIMA: (Prog de Pós-Grad em Admin – PPGA / UnB - Universidade de Brasília) - (PGAP - Programa de Pós-Graduação Profissional em Administração Pública / UnB - Universidade de Brasília)

Lidiane Nazaré da Silva Dias: (PPGEA / UFPA - Universidade Federal do Pará)

The public sector is facing complex and accelerating transformations, which directly impact accounting. These transformations are linked to changes in budgetary dynamics, pressures for greater transparency and social control, disputes over power and resources, the evolution of the role of the state, the impact of technology on public accounting and the form of accountability, among others (Bartoluzzio, Cruz, Dias, Diniz & Sauerbronn, 2023). As a result, accounting in the public sector is faced with the challenge of understanding the influence of the content of the information, the context, psychological factors and characteristics of the decision-maker on the potential use of such information. Instead of looking at “the use of accounting information for decision-making”, it is necessary to understand the dynamics of collective political decisions (Domingos, Aquino & Lima, 2021). As a political process, accountability in its various forms is proposed, institutionalized and de-institutionalized by a combination of political forces in continuous operation, which leads to a change from a vision that until then followed a neoliberal logic and the commodification of public services that monitors government performance, to another with publicity and public values at its core, of cooperation and self-organization (Aquino, 2024). As a result, accounting in the public sector is faced with the challenge of re-evaluating practices by incorporating different forms of governance (Grossi & Argento, 2022), recognizing the interface with other actors involved in the process in a post-new public management context (Funck & Karlsson, 2023). It is in this environment that the discussion of accounting, governance and accountability in the public sector emerges, materialized in the form of leadership, openness, co-participation, resilience, strategy and control mechanisms to evaluate, direct and monitor public management, with a view to conducting public policies and providing services of interest to society. All theoretical and methodological approaches are welcome.

Keyword

Leaders

José Alonso Borba: (Programa de Pós-Graduação em Contabilidade – PPGC/CSE / UFSC - Universidade Federal de Santa Catarina) - (CPGA / UFSC - Universidade Federal de Santa Catarina)

Juliano augusto Orsi de Araujo: (Programa de Mestrado Profissional em Administração / UNIB - Universidade Ibirapuera)

Fábio Minatto:

Sports entities, once analyzed solely as sociocultural phenomena, are currently also studied from an economic-financial perspective (Zambom-Ferraresi, García-Cebrián, Lera-López, & Iráizoz, 2017). Consequently, the use of financial statements has become an object of analysis in both academia and the market. Studies in this area are justified by the importance of these data for various stakeholders, including managers, creditors, investors, governments, and fans.

Evaluating the performance of these organizations requires examination from two perspectives: on-field results and economic-financial success (Guzmán, 2006). Therefore, their objectives are oriented toward achieving both profit maximization and sporting success (Sloane, 2015; Terrien, Scelles, Morrow, Maltese, & Durand, 2017).

Szymanski (2017) argues that sports performance is measured weekly, and the management of financial resources is conducted according to this performance level. The achievement of victories, and consequently titles, tends to positively impact financial results; conversely, a streak of defeats can, ultimately, lead a club to bankruptcy (Alaminos & Fernandez, 2019; Scelles, Morrow, Maltese, & Durand, 2017).

From another perspective on club management, there remains a common scenario of mismanagement, financial crises, and corruption scandals. This context, to some extent, arises from the low level of transparency in information about team management and its subsequent evaluation. Therefore, the adoption of governance and best practices can help mitigate this scenario, contributing to the professionalization of management as well as the financial and administrative reorganization of teams (Marques & Costa, 2016; Ruta, Lorenzon, & Sironi, 2019).

Thus, the areas of interest in studying this theme include, but are not limited to, the following: finances in sports entities; governance in sports entities; transparency in sports entities; management in sports entities; and the performance of these organizations.

Keyword

Leaders

Amaury José Rezende: (Prog de Pós-Grad em Controladoria e Contabilidade - PPGCC/FEA-RP / FEA-RP/USP - Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto - Universidade de São Paulo)

José Marcos da Silva: (Programa de Pós-Graduação em Ciências Contábeis / UFU - Universidade Federal de Uberlândia)

Roberto Miranda Pimentel Fully: (Programa de Pós-Graduação em Ciências Contábeis e Administração / FUCAPE - Fundação de Pesquisa e Ensino)

Research on taxes involves three primary actors: the taxpayer, the state, and corporations. This theme provides opportunities for research promoting knowledge transfer aimed at solving social problems while addressing the fiscal management of both corporations and public administration. Topics relating to tax accounting and management research are essential in this context.

THE ROLE OF THE TAXPAYER AND PUBLIC ADMINISTRATION: The economic and legal literature identifies allocative, distributive and stabilizing functions in the economy, based on principles such as equity, neutrality and simplicity. Studies that explore the interaction between taxation, society and management, as well as taxpayer behavior and the role of public administration include: Taxpayer Compliance, Tax Morale, Tax Evasion, Tax Gap, Tax Compliance and Tax Authority Monitoring and Enforcement Policies.

CORPORATE TAX AND TAX MANAGEMENT: Accounting is also related to corporate taxes, especially transfer pricing, which directly influences corporate taxation. We seek to attract innovative research on the interface between taxation and management, focusing on the distortions created by tax rules and their impact on corporate decisions. Studies cover topics such as Taxation and Accounting, Accounting and Tax Fraud, Tax Planning and Public Policies on Tax Benefits.

Keyword

Leaders

Fernando Ressetti Pinheiro Marques Vianna: (Prog de Pós-Grad em Admin/Curso de Mestr Acadêmico em Admin/PPGA / UTFPR - Universidade Tecnológica Federal do Paraná)

Rafael Alcadipani da Silveira: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

CINTIA RODRIGUES DE OLIVEIRA: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia)

Technological innovations have generated a new economic and social order based on covert practices of data extraction, prediction, and sales. This exploitation of data allows organizations to maximize profits and enhances the expropriation of rights and the capture of human experiences, resulting in a discourse of technological solutionism as indispensable for organizational growth and productivity. This technological rationality has enabled the reconfiguration of organizations, as well as the control of actions and power struggles through service applications, social media, and algorithmic management.
This phenomenon accentuates the (re)production of inequality, exclusion and social discrimination, in addition to legitimizing inappropriate groups, organizations and practices (such as cybercrime, the dissemination of fake news and corporate crimes). Problematizing the ethics of digital technologies, exposing their predispositions to (re)produce privileges and maintain hegemonic logics, is a necessary agenda that contributes to the discussion of gender and racial discrimination, among other important social issues.
The call aims to bring together diverse approaches and methods and seeks to stimulate the development of research on the digitalized world and organizational studies, focusing on the power asymmetries between users, workers, and digital platforms, as well as the role of the state in mediating and controlling these relations.
To this end, seven main themes are proposed:
1) Surveillance capitalism, data colonialism, and algorithmic mediation;
2) Digitalized labor, surveillance culture, and algorithmic management;
3) Digitalization as a tool for inequality, exclusion, and discrimination (social, racial, gender positions, among others);
4) Power and techno-resistance;
5) Social Media and identity;
6) Artificial Intelligence and its repercussions in organizations as means of oppression, influence on meaningful work production, and forms of resistance;
7) Digital platforms as spaces of organizational disputes, including disputes between political groups, production and dissemination of fake news, and other practices aimed at damaging reputations and legitimizing inappropriate practices.

Keyword

Leaders

Renê Birochi: (Programa de Pós-Graduação em Administração – PPGAdm / UFSC - Universidade Federal de Santa Catarina)

NEI ANTONIO NUNES: (Prog de Pós-Grad em Admin/Curso de Mestr em Admin – PPGA/CMA / UNISUL - Universidade do Sul de Santa Catarina)

Igor Baptista de Oliveira Medeiros: (Programa de Pós-Graduação em Administração/PPGA / UNIPAMPA - Universidade Federal do Pampa) - (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul)

Studying the subject constitution based on power-knowledge relations engendered in organizations and in social and labor relations has been a concern for several Organization Studies (OS) researchers over the years. Including renowned thinkers such as Michel Foucault, Gilles Deleuze, Félix Guattari, Jacques Derrida, Bruno Latour, Giorgio Agamben, Suely Rolnik, and Peter Pal Pelbart, theorizations about power relations, discursive practices, and subjectivation processes have already made some important contributions, but they still deserve to be further discussed and problematized by OS researchers.

Foucault, Deleuze, and Guattari deal with subjectivity through problematization, questioning what is given or evident, which enabled the formation of an epistemological line, post-structuralism, which has its philosophical inspiration in Friedrich Nietzsche. Thus, this theme aims to bring together researchers interested in post-structuralism in OS, promoting dialogue on the contributions developed over time regarding the production of subjectivities in labor, organizational, and social relations. Scholars who seek to explore other forms of knowledge production, as well as other thought’s movements that bring new ways of doing criticism in OS, are especially welcome.

Furthermore, other approaches and authors that establish interfaces with post-structuralism are welcome, enriching the discussions and broadening the perspectives on the topic. Considering these issues, we encourage papers that address the following themes, but not limited to:

- Subject constitution in organization: production of subjectivity at work;

- Analysis of the body and power: biopolitics and biopower;

- Politics of affects, ethics of the self and friendship in organizations;

- The notion of practice in post-structuralist studies;

- Queer theory, gender and sexuality in post-structuralism;

- Performativity and Actor-Network Theory;

- The political dimension of non-humans;

- Epistemological and methodological aspects of post-structuralism;

- Archaeologies and genealogies on discursive formations;

- Discourse and the subject relation with the truths of management.

Keyword

Leaders

Letícia Dias Fantinel: (Programa de Pós-Graduação em Administração – PPGAdm / UFES - Universidade Federal do Espírito Santo)

Valderí de Castro Alcântara: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais)

Tiago Franca Barreto: (. / UPE - Universidade de Pernambuco)

Socio-environmental disruptions that erupt nowadays reveal a planet undergoing profound transformation, a reflection of yet another crisis of global fossil capitalism — inseparable from the logic of accumulation that has, for centuries, organized relationships between modes of existence in terms of domination, exploitation, and extraction for the benefit of a few. These events and processes are entangled in systems of exploitation that perpetuate the fiction of human exceptionalism while deepening socio-environmental inequalities, consequences of the histories of geopower that define the Anthropocene and its offshoots (Capitalocene, Plantationocene, Chthulucene, Necrocene, etc.).

We aim to bring together researchers interested in discussing the role of organizations and organized human action as agents of nature’s destruction, while also reclaiming the responsibility of Management and Organizational Studies in this debate. We seek to gather individuals whose research tells new stories, proposing alternative analytics of existence, ways of cohabiting this planet with each other and with the many beings with whom we share a common fate.

We hope to collect articles that critically reflect on the role of actors and agents in the climate, socio-environmental, and socio-economic crises; food, water, and energy (in)security; the interrelations between planetary health and dynamics that cause psycho-emotional suffering; eco-anxiety and eco-hope; alternative forms of organization and (self)management, resilience, resistance with nature and territories (agroecology, permaculture, Indigenous cosmologies, traditional communities, commons, post-extractivism); socio-environmental conflicts and justice; large-scale projects and their socio-environmental effects; socio-territorial dynamics and political ecology; critical perspectives on social responsibility, sustainability, energy transition, and ESG; environmental disasters, catastrophes, and crimes; socio-environmental activism, risks, and environmental alerts; rights of nature; and theoretical, ontological, and epistemological debates related to these issues, among other plural perspectives. Lastly, the theme aims to encourage unconventional methodologies, epistemologies, and practices that amplify voices and knowledge marginalized in society, especially from the Global South.

Keyword

Leaders

Ana Sílvia Rocha Ipiranga: (Programa de Pós-Graduação em Administração/PPGA / Universidade Estadual do Ceará/UECE)

Eduardo André Teixeira Ayrosa: (Prog. de Pós-Grad. em Admin/Esc. de Ciências Sociais Aplicadas - PPGA/ECSA / UNIGRANRIO - Universidade do Grande Rio) - (Programa de Pós-Graduação em Administração - PPGA / UP - Universidade Positivo)

The pervasiveness of organizational practices and work processes in the life of the contemporary citizen is such that family life and work life have increasingly come to share physical, and often, affective spaces. Reflecting on organizing and working in these times calls for perspectives that address such intersections, and psychoanalysis is one such perspective.

The convergence between organizational studies and psychoanalysis has a prolific history spanning over 60 years of research. By incorporating the dimension of the unconscious, these approaches inform different frameworks that challenge managerial aims based on psychoanalytic ethics and the recognition of the subject. This Special Issue aims to examine these topics by suggesting the psychoanalytic approach as a paradigm for the study of organizations and management. Various topics, such as but not limited to those listed below, are of interest:

• Psychoanalytic approaches to organizational analysis.
• Psychoanalytic ontologies and epistemologies and their role in critical knowledge.
• Relationships between subject, work, leadership, and organizations.
• Psychic reality and organizational dynamics.
• Subjectivity in political theory, organizations, the workplace, and everyday life.
• Psychoanalysis and identity: gender diversity, race, intersectionalities, feminist theories, queer studies, bullying, social exclusion and inclusion.
• Psychoanalysis and mental illness in organizing and working, social change, neoliberalism, unemployment, aging, and rural and urban environments.
• Life and death instincts in organizations, work, and consumption.
• Psychoanalysis and the polis: politics, tactics and strategy, and social bonds.
• Psychoanalytic, philosophical, and sociological issues in organizational and work studies.
• Methodological approaches based on discourse analysis and psychoanalysis.

Keyword

Leaders

Ana Paula Paes de Paula: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais)

ketlle duarte paes:

Raphael Schlickmann: (PPGAU / UFSC - Universidade Federal de Santa Catarina)

The national academic environment has already assimilated the need for reflection on the production of scientific knowledge about organizations and administrative practice. Epistemology is inserted as a specific discipline, or as a particular topic of discussion in most curricula of the Graduate Programs in Administration. Epistemology is also a central theme of scientific events, as in the case of the International Colloquium on Epistemology and Sociology of Science in Administration, and several times it has already received editions entirely dedicated to its discussion from periodicals in the area. Within the scope of ANPAD, the Theme was created in 2009, in the Division of Teaching and Research in Administration and Accounting (EPQ), and, in 2010, in the Division of Organizational Studies (EOR). As a methodical and reflective study of knowledge, of its organization, of its formation, of its development, of its functioning and of its products, epistemology occupies an extremely important place for the critical examination of our own production of sciences and knowledge, helping us, thus, in making critical awareness of our daily practice.

For the EOR Division, the proposal is that the theme is dedicated to epistemology in organizational studies and seeks to focus the reflection on the production of knowledge and scientific knowledge of organizational and administrative phenomena, as well as to discuss the social conditions of production of this knowledge, always with in order to promote dialogues between epistemologies and disciplines. With these objectives, the theme contemplates the diverse epistemic approaches (positivism, functionalism, institutionalism, interpretativism, critical theory, marxism, pragmatism, post-structuralism, critical realism, among others), from contributions of disciplines such as administration, sociology, anthropology, philosophy, history, semiotics and psychoanalysis. Ontology and methodology can be approached, but from the articulation of these with the epistemologies, building principles, arguments, hypotheses, interpretations and practices to critically analyze the different epistemological approaches.

Keyword

Leaders

Janaynna de Moura Ferraz: (Programa de Pós-Graduação em Administração – PPGA / UFRN - Universidade Federal do Rio Grande do Norte) - (Prog de Pós-Grad em Serviço Social - PPGSS / UFRN - Universidade Federal do Rio Grande do Norte)

Deise Luiza da Silva Ferraz: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais)

Cleverson Ramom Carvalho Silva:

The theme seeks to bring together researchers associated with both classical and contemporary currents of orthodox and heterodox Marxism, committed to radical science. The tradition of Marxist studies and its branches have been instrumental in addressing social struggles over the past centuries. The challenges of contemporary capitalism—such as the climate crisis, growing socio-economic inequality, military conflicts, and the increasing precarization of labour—demand such a critical arsenal, given its emancipatory potential, which justifies its relevance and underscores its importance in the field. It is worth noting that Marxist critique has a tradition within Brazilian management and organisational studies, with scholars like Tragtenberg, Prestes-Motta, Faria, Misoczky, Goulart, and Paço-Cunha contributing to the understanding of phenomena such as bureaucracy, changes in the labour process, organisational resistance of the working class, and even organisational and management theories themselves.

This theme invites submissions that critically investigate: i) the development of productive forces and/or their objective and subjective consequences for the working class, in terms of labour relations and conditions, the reproduction of human and non-human life, the production of health, manifestations of multiple forms of oppression, and the resistance of the working class in motion; ii) the expansion of capital in its various forms (productive, commercial, financial, speculative) and the intra-capitalist class conflicts expressed in economic (whether legal or illegal), cultural, political, and conflictual/war terms; iii) the formation of states as products of class struggles, materialised in forms of government, public policies, and legal frameworks; iv) the work of Marx and debates on historical materialism.

In sum, this theme aims to bring together those interested in understanding the concrete contradictions of capitalist sociability in its various forms of existence.

Keyword

Leaders

Ana Flávia Rezende:

Josiane Barbosa Gouvêa:

Silvia Pereira de Castro Casa Nova: (Curso de Pós-Grad em Controlad e Contab/Facul de Economia, Admin e Contab – PPGCC/FEA / USP - Universidade de São Paulo) - (Mestrado em Ciências Contábeis / Universidade Federal do Mato Grosso do Sul)

This theme seeks to discuss social inequalities in the world of work and organizations, as well as the privileges of hegemonic groups, considering axes of oppression and exploitation such as race, ethnicity, gender, sexuality, and social class. We prioritize studies with an intersectional perspective that examine how these differences translate into inequalities and are articulated in the workplace and organizations, resulting in mechanisms of exclusion, discrimination, and privilege. This debate has gained academic and political relevance due to the growing interest in building more democratic and inclusive work environments, management, and organizations.

We value research that explores power dynamics, emphasizing the political dimension of differences in ideological, socio-historical, and cultural terms. The vision of work addressed includes discussions about productive and reproductive labor, as well as public and private organizations, associations, social movements, and other forms of social organization.

We invite studies that address the construction and reproduction of inequalities in the workplace, focusing on both historically marginalized groups (women, Black people, Indigenous peoples, LGBTQIAPN+, people with disabilities, etc.) and privileged groups (masculinities, whiteness, cisgender identities, etc.). The debate encompasses analyses of inequalities in the labor market at national, regional, and international levels, across macro, meso, and micro spheres. It also includes the role of social movements and organizational experiences in addressing inequalities.

We highlight our interest in research that employs diverse onto-epistemological, theoretical, and methodological perspectives, such as decolonial, anti-colonial, and Afrocentric debates, as well as new research agendas. We also encourage the adoption of alternative forms of expression and writing, such as “escrevivência” (writing as living), embodied writing, and artistic writing, promoting differentiated modes of writing, especially in alignment with feminist writing.

Keyword

Leaders

ALESSANDRA DE SÁ MELLO DA COSTA: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

Diego M. Coraiola: (Peter B. Gustavson School of Business / University of Victoria)

Ana Paula Medeiros Bauer: (Faculdade de Educação Tecnológica do Estado do Rio de Janeiro / FAETERJ) - (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

From a historical-temporal approach, the theme explores the political/social/cultural/economic/psychosocial relations between subjects, organizations, and societies. We invite papers that explore the past/present/future meaning for organizations from a historical or temporal perspective based on any epistemological or ontological paradigms. We understand organizations in a broader way, encompassing companies but also social movements, daily work, family, or educational organizations; in short, they denote processes, practices, and structures that define how different groups understand and practice organizing in time and space.

We welcome studies that:

- Understand organizations and organizing in time and how the past, present, and future manifest themselves and are used by different social actors to construct historical, daily, and future reality.

- Analyze how the presence and liveliness of the past in the form of traditions, rituals, and artifacts such as sources and historical archives, as well as the future that is present in the form of utopias, fiction, and forecasts that mobilize attention and resources, contribute to broadening the understanding of organizational phenomena and their articulation with the social, political, economic, cultural and ethical-moral spheres.

- Stimulate debates on historical research in administration and organizational studies based on historical methods, such as archival research, historical case studies, oral history, ANTi-history and rhetorical history.

- Use critical approaches to the study of the past for discussions on historical versions already established and legitimized in the history and official memory of organizations and societies. This involves the search for a more reflective understanding of privileged places of knowledge production - historical archives - and their logic of exclusion and silencing in contrast to ways of archiving dissent.

- Highlight the experience of people and organizations in time and space and the representations of subjects about the past, present, and future. We also expect texts using biographical methods or life stories.

Keyword

Leaders

Ilan Avrichir: (Programa de Pós-Graduação em Administração - PPGA / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

Gustavo Matarazzo Rezende: (Instituto Federal de São Paulo / Instituto Federal de São Paulo)

Marcel Azevedo Batista D'Alexandria: (TERPI. Grupo de Pesquisa Território, Patrimônio e Propriedade Intelectual / UFBA - Universidade Federal da Bahia)

Common goods are shared resources that, by their nature, cannot be the exclusive property of an individual or group: forests, rivers, parks, markets and often public health, education and security services. In contexts such as the current ones, in which the state bureaucracy is slow to face the challenges brought about by changes, community brigades, residents' associations and other forms of collective action acquire increased importance.
The economist Elinor Ostrom, winner of the Nobel Prize in Economics in 2009, challenged the idea that only privatization or state regulation are alternatives for managing common goods. She showed that local communities can manage resources effectively. They can contribute to the sustainability of the rural or urban regions in which they are located.
Geographical Indications can be understood as the recognition of the right, granted by the National Institute of Industrial Property (INPI), to the exclusive use of the name of a region to designate products or services produced there. This recognition promotes protection against imitation, increased social capital, product appreciation, and preservation of local culture.

In recent years, there has been rapid growth in the number of GIs in Brazil. While the country took 14 years to register the first 50, the number has more than doubled since 2016, reaching 120 today. Despite this growth, many GIs still do not achieve their objectives, which makes them a fertile subject for organizational studies. In this sense, we propose five main themes:
1) Case studies of national and international GIs;
2) Theories and methodologies of collective action;
3) Challenges arising from obtaining GI status;
4) GIs from the perspective of territorial development; and
5) Symbolic constructions based on mobilization related to GIs.

Keyword

Leaders

Wescley Silva Xavier: (Programa de Pós-Graduação em Administração - PPGAdm / UFV - Universidade Federal de Viçosa)

Carlos Cesar de Oliveira Lacerda: (PPGA-UECE / Universidade Estadual do Ceará - UECE)

Luiza Farnese Lana Sarayed-Din: (Depto Geografia/ IGC / UFMG - Universidade Federal de Minas Gerais)

The field of Organizational Studies has always been open to different theoretical, epistemic, and methodological approaches. Its plural character is strongly influenced by its interface with various areas of knowledge, historically enriched by fields such as history, geography, psychology, philosophy, anthropology, sociology, political science, economics, architecture, and others. Among the phenomena studied, cities have been considered loci for diverse studies that explore their complexities and multiplicities of social processes and territorialities. Cities, as spaces where different urban groups intersect, are territorialized through disputes, appropriations, everyday practices, power relations, and occupations that occur within them. The lens of organizational studies allows us a new understanding of these urban social dynamics intertwined with the materiality of urban space. To continue this fruitful intersection between Organizational Studies and Cities, our proposal seeks to encompass theoretical and theoretical-empirical works that focus on cities and their contradictions, commonly present in themes such as cultural formations in and of cities, the historical use of organizing cities, the relationship between state and society and their urban developments, gentrification processes, informality, symbolic dynamics, monumental spaces, sites of resistance and the ordinary, urban edges, margins, and peripheries, social and racial segregation, diasporas, migratory movements, urban mobility, festivals, territorial and identity processes related to space, and the implications these issues have for the processes of meaning, time, and history, among others. The approaches encouraged in this proposal are also rich, welcoming quantitative and qualitative works, as well as hermeneutic, positivist, and critical frameworks that seek to examine the past, present, and future of cities.

Keyword

Leaders

Elisângela Prado Furtado: (Prog de MestrProf em Admin: Gestão Contemporânea das Organizações / FDC - Fundação Dom Cabral)

Maíra Neiva Gomes: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais)

The uniqueness of the 21st century can be highlighted from widely different perspectives. Among them, the way social groups organize themselves and how they name their historical course is relevant due to its connection with some of the issues considered major challenges of contemporary society. The deepening of inequality, social conflicts, intolerance towards human differences and the persistence of ethnic cleansing as a model of civilizing organization are ideas that coexist in the same historical period in which the peak of technological development is claimed.

By drawing a parallel between Traditional and Renewed Administration, Aktouf (1996) exposes issues that destabilize the idea of development, such as the universal conciliation of interests and needs. This reading appears as a result of the analysis of the World Summit on Social Development held in Copenhagen. In this unprecedented event, the theme of social development and human well-being was considered a high priority for the 21st century. However, the agenda was consolidated amid a series of contradictions.

The ambiguity surrounding the concept of social development derives from the need for its socio-cultural-political-historical contextualization. Adjacent questions include, for example, what social development is possible considering human differences (generational, ethnic, gender, sex, religious, regional, linguistic, to name a few)? How can the concept of sustainability be redefined to promote social and economic inclusion? What are the interfaces between the concept of social development and the private sector, government and the third sector? What are the organizational possibilities for constructing the concept of social development, capable of encompassing well-being, economic growth, reduction of inequalities, prejudices, violence and sustainability?

The studies are expected to reveal the obstacles and potential for constructing possible social development, through the exploration of organizational practices, collective actions, social technologies and social entrepreneurship.

Keyword

Leaders

Gabriel Farias Alves Correia: (Instituto de Ciências da Sociedade - ICM / UFF - Universidade Federal Fluminense)

Elisa Yoshie Ichikawa: (Programa de Pós-Graduação em Administração - PPA / UEM - Universidade Estadual de Maringá)

Luciano Mendes: (Prog de Pós-Grad em Admin/Esc Sup de Agricultura “Luiz de Queiroz” - PPGA/ESALQ / USP - Universidade de São Paulo)

The objective of this thematic group is to gather, articulate, foster, and bring visibility to research outcomes that explore organizational practices aimed at countering, destabilizing, disrupting, and/or creating fissures in neoliberal modes of work. We encourage papers that investigate alternative modes of being and organizing, which evade, invert, and challenge established frameworks (Lazzarato, 2014; Foucault, 2017). These studies should address popular knowledge and practices, including their flavors, arts, festivals, markets, informal economies, and underground or solidarity activities, as well as the practices of trading, negotiating, experiencing, remembering, narrating, and recalling the everyday lives of diverse societal groups.
We propose discussions of studies that articulate resistance to neoliberal subjection and the homogenization of knowledge, by examining cultures and practices that subvert the pragmatics of capitalist utilitarianism. We suggest that the texts directed toward this theme reflect on what is popular and minor from a historical perspective, and on movements associated with minor literature (Deleuze & Guattari, 1978). The use of popular practices asserts a distinct functioning of knowledge and power hierarchies (Certeau, 2012), presenting possibilities for production and organization in spaces other than those already established, such as city squares, streets, alleys, and lanes.
We also invite studies that address the various margins of success, the affects that shape popular culture, the "less reliable" sources and their "uninteresting" and "unimportant" stories to the mainstream, as well as the marginalized subjects, knowledge, and flavors that offer multiple possibilities for destabilizing institutionalized managerial knowledge and the status quo. In this context, as indicated by Pelbart (2000, 2003, 2016), mapping alternative modes of existence becomes a relevant project, highlighting multiplicities that cannot be encompassed by the totalizing machinery of power.

Keyword

Leaders

Raphael Jonathas da Costa Lima: (Mestr Prof em Admin/Prog de Pós-Grad em Admin - MPA/PPGA / UFF - Universidade Federal Fluminense)

Francielli Martins Borges Ladeira: (Programa de Pós-Graduação em Administração - PPA / UEM - Universidade Estadual de Maringá)

Mário Sacomano Neto: (Programa de Pós-Graduação em Administração e Sociedade - PPGASo / Universidade Federal de São Carlos - UFSCar)

Different markets and their processes, such as competition, cooperation, risk, evaluation and valuation, impact organizations, their strategies, structures and governance. Power, politics, morality, laws and interests are also relevant aspects for understanding the construction of markets and how organizations relate to them. In addition, institutional diversity is strongly influenced by economic agents. Taking these phenomena into account, Economic Sociology is one of the areas that has contributed the most and still has great potential to stimulate new theorizing in the field of Organizational Studies. This branch of sociology has broadened the understanding of economic action, mainly by transposing the rationalist assumptions of Traditional Economic Theory and privileging cultural, social, cognitive and political aspects in the dynamics of markets and organizations. We understand that the distinctive character of Economic Sociology, among many other theories in Organizational Studies, is the conception of socially embedded economic action and its relationship with markets, organizations and institutions. Therefore, with the aim of deepening knowledge in the field of Organizational Studies about the relationship between Markets, Organizations and Institutions, we would like to point out that we welcome theoretical-empirical papers and essays from various theoretical perspectives, such as: Economic Sociology, Sociology of Markets, Political Economy, Socio-Economics, New Institutional Economics, Institutional Theory, Comparative Institutional Analysis, Field Theory, Social Network Analysis and Political Science. The topic is open to both qualitative and quantitative work.

Keyword

Leaders

Manolita Correia Lima: (Programa de Pós-Graduação em Administração - PPGA / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

Gabriel Vouga Chueke:

Elton Oliveira de Moura:

The career of a higher education professor is shaped by a heterogeneous, complex, and diverse mosaic of institutional contexts. The primary goal of stricto sensu programs consists of developing future researchers and professors through activities centered on research, teaching, and outreach. Along this journey, anxieties about "being" and "becoming" an academic arise: new course formats, precarious contracts, digital fluency, proficiency in teaching methods, scarce support for teaching development, academic competition, and even moral harassment.

Higher education professors take on an extraordinary range of responsibilities: teaching and advising, writing evaluations, participating in research groups, conducting research and publishing, managing outreach efforts, academic administration, and more. Postgraduate programs (PPGs) adequately prepare graduates to develop the skills needed for these many roles? To what extent does juggling multiple responsibilities contribute to professional undervaluation and academic burnout?

Some PPGs focus primarily on research skill development, but most graduates continue to carry out teaching responsibilities at the undergraduate level. What is the contribution of PPGs to the didactic pedagogical training of master's and doctoral students?

The emphasis on research training over the development of pedagogical skills is striking. Isn't it intriguing, primarily when the teaching-learning process extends beyond the university and unfolds daily in the workplace?

In this regard, we are mainly, but not exclusively, interested in the following topics:

• Teacher training
• Teaching-learning processes in undergraduate and graduate courses
• Institutional assessment processes in undergraduate and graduate courses
• Working conditions in higher education
• Academic competition and productivism
• Moral and sexual harassment
• Public policies in higher education
• Dilemmas of graduate studies in administration and accounting
• Distance learning

Keyword

Leaders

Américo da Costa Ramos Filho: (Programa de Pós-Graduação em Administração - PPGAd / UFF - Universidade Federal Fluminense)

Camila Braga Soares Pinto: (Instituto COPPEAD de Admin – COPPEAD / UFRJ - Universidade Federal do Rio de Janeiro) - (Programa de Pós-Graduação em Administração - PPGAd / UFF - Universidade Federal Fluminense)

Lais Silveira Santos: (Prog de Pós-Grad Profissional em Administração - ESAG / UDESC - Universidade do Estado de Santa Catarina)

This theme aims to promote studies on the training and practice of researchers and professionals in Administration and Accounting, broadening to an integral approach to knowledge. It therefore involves the ontological,  epistemological, and ethical dimensions of philosophical-scientific thinking, the ethos and the practical and critical attitude in the field of applied social sciences. It discusses Ethics and Science and possible paradigmatic changes, especially considering socio-economic, socio-material and technological aspects, and their effects on the social body.

In this sense, Aristotelian thinking is recovered, which encompasses epistêmê (scientific knowledge), technical knowledge based on téchnê (knowing how to do) and that resulting from phronesis (knowing how to deliberate in specific contexts, how and when to act) which triangulate and privilege knowledge inherent to action and decision, implying prudence and learning through reflection and direct experience.

In addition, studies that consider other onto-epistemologies, including those not Eurocentric. We want to highlight objectives of research on the subject:

How can we develop “knowing what” (epistêmê), “knowing how to do” (téchnê) and “knowing how to act/be” (phronesis) in the context of new technologies? What are the repercussions for education, research and practice in Administration and Accounting?

At the current time of production, consumerism and technological generative artificial hyperactivity, are there any educational and practical reflections on new, non-Eurocentric onto-epistemes? Is reflection appropriate on decision-making neoliberal hyper-productive organizations?

To what extent is the productive and fast-paced organization receptive to the adoption of critical epistemic knowledge reconciled with technical-instrumental knowledge? What would be the repercussions of the knowledge of native peoples, spirituality and decolonial thinking on education and practices in organizations?

Keyword

Leaders

Adriana Teixeira Bastos: (Programa de Pós-graduação em Administração (PPGA/UECE) / Universidade Estadual do Ceará (UECE))

Michel Mott Machado: (Programa de Pós-Graduação em Gestão e Desenvolvimento da Educação Profissional / CEETEPS - Centro Estadual de Educação Tecnológica Paula Souza)

The interdisciplinary fabric of educational management, where the dialog between administration and education takes place, has many ramifications that go beyond the school.

School management is just the tip of the iceberg, which carries the nexus of practices needed to achieve the ultimate goal of educational management. Educational management corresponds to a broader spectrum that involves other more formal arrangements, such as the public and private education systems at the municipal, state, and federal levels.

In these structures, there are organizational actions that contribute to the implementation, maintenance, and change of educational practices, as a mesh of great complexity.

Among the possibilities for discussion, we highlight a few themes:

• The influence of ideological concepts, particularly neoliberalism, and educational approaches on the development and implementation of educational management policies and models;
• Educational management as a peculiar field of study for administration, including from a theoretical-methodological point of view;
• Educational management beyond the 'pedagogical versus administrative' dichotomy; school and education system management as a practice;
• The role of school leaders, including principals, middle leaders (coordinators, supervisors, teachers, etc.), as well as the role played by communities and collegiate organizations;
• Processes and meanings related to educational management based on the democratic management model proposed with the advent of Brazil's re-democratization;
• Political and organizational conditions for promoting school success; educational evaluation; curricular and pedagogical organization of the school; evidence-based school practices; supervision and guidance of pedagogical practice; building educational projects;
• Territories, educational organizations and local development, with a view to the role of educational organizations in actions that foster 'communicational experience' between individuals and social groups who share common experiences in a given space/place.

Keyword

Leaders

Josiane Silva de Oliveira: (Programa de Pós-Graduação em Administração - PPGADM / UFG - Universidade Federal de Goiás) - (Programa de Pós-Graduação em Administração - PPA / UEM - Universidade Estadual de Maringá)

Camilla Soueneta Nascimento Nganga: (Programa de Pós-Graduação em Ciências Contábeis / UFU - Universidade Federal de Uberlândia)

Edir Vilmar Henig:

This theme focuses on developing counter-hegemonic epistemological and methodological approaches within the fields of administrative and accounting sciences. It highlights the importance of critical scientific knowledge and practices, encouraging contributions and debates in this area.

We propose discussions that encompass various methodologies, including feminist, Afro-Latin American, materialist, ethnoecological, hacker activism, as well as discursive and ethnographic methods. These methodologies will be examined in relation to counter, anti, post-colonial, and critical epistemologies. Furthermore, we emphasize that methodological and epistemological discussions can be qualitative, quantitative, or mixed. The objective is to deepen our understanding of the structural inequalities present in society, such as racism, sexism, misogyny, classism, and aporophobia. We also aim to explore the production of privileges and social advantages, including whiteness, racial supremacy, and patriarchy.

Lastly, we welcome critical debates and discussions about integrating research projects with teaching, extension, and management initiatives, particularly those that aim to connect the processes of educational training and scientific research.

Keyword

Leaders

Amanda Soares Zambelli Ferretti: (Programa de Pós-Graduação em Ciências Contábeis e Administração / FUCAPE - Fundação de Pesquisa e Ensino) - (Departamento de Administração / FACELI - Faculdade de Ensino Superior de Linhares)

Maurício Donavan Rodrigues Paniza: (Departamento de Administração / UFSCar - Universidade Federal de São Carlos)

Rafael Fernandes de Mesquita: (Professor do Bacharelado em Administração de Empresas / Instituto Federal do Piauí)

Diversity and Inclusion (D&I) practices in organizations involve different audiences and agents in society. Regarding diversity and inclusion in organizations, the literature seems to indicate a consensus on the need to build pedagogies for diversity, especially considering Brazil's social, historical, and unequal context, in which access and permanence to education and the world of work are not egalitarian. Based on this background, our theme is interested in receiving research focused on the understandings as follows:

• What pedagogical strategies have organizations adopted to make the work environment more diverse and inclusive?
• How can individuals and Human Resources professionals deal with resistance from organizations' internal and external audiences to policies that promote D&I?
• How are misaligned D&I discourses and practices characterized, and what results in organizations (e.g., diversity washing)?
• What tensions and contradictions exist between companies' social movements and other civil society agents when promoting D&I actions?
• How to prepare educators and insert D&I themes into the curricula and practices of educational institutions, particularly business schools?
• How can critical approaches (critical pedagogy, critical management studies, critical accounting) help in understanding educational practices for D&I in different organizational contexts?
• How can the construction of pedagogies for diversity help with inclusion practices, considering the micro, meso, and macro levels of analysis?

We encourage research on organizations' general public and their relationship with D&I practices or the experiences of specific populations that make up the social markers of differences in genders, races, social classes, disabilities, sexual orientations, ethnicities, and generations. Other reflections that consider the education-diversity-inclusion axis are also welcome.

Keyword

Leaders

José Eduardo Ferreira Lopes: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia)

Luiz Gustavo Alves de lara: (Programa de Pós-Graduação em Administração - PPGA / UP - Universidade Positivo)

Digital Transformation in Teaching and Research in Administration and Accounting is a topic that stands out for its relevance and impact in the contemporary scenario, marked by rapid technological evolution and the growing demand for innovation in educational methods. Digitalization is not limited to the use of technologies in classrooms or laboratories. Still, it involves reconfiguring pedagogical processes, introducing new forms of interaction, and integrating data and systems to promote more effective learning connected to the current organizational and economic reality. However, it is essential to consider the criticisms of the indiscriminate use of technology in teaching and research. Papers addressing the following topics are welcome but not limited to them:

• Teacher training for the use of digital methodologies for teaching and research
• Structures and modes of organization of educational institutions to build knowledge and provide autonomy for educators to teach and research using digital technologies
• Exemplary cases of use of methodologies for teaching digital transformation: Applications and methods
• Impact of Artificial Intelligence on Teaching and Research
• Gamification in the Teaching of Administration and Accounting
• Digital Competencies for Administrators and Accountants in the 21st Century
• Ethical and Security Challenges in the Use of Digital Data in Teaching and Research
• Evaluation of Technological Tools for Teaching Accounting Adoption of Blockchain in Teaching and Research of Auditing and Accounting
• Use of Augmented Reality (AR) and Virtual Reality (VR) for Simulating Business Scenarios
• Public Policies for Digital Transformation in Higher Education
• Critical Perspectives on the Excessive Use of Technology in Education and Research
• Unexpected Consequences of Digital Transformation
• Study on the scope of the use of technologies for human development in business courses
• Critical studies on the unreflective use of technologies and innovations in teaching and learning.

Keyword

Leaders

Edson Sadao Iizuka: (Programa de Pós-Graduação em Administração - PPGA / FEI - Centro Universitário da FEI)

Janette Brunstein: (Programa de Pós-Graduação em Administração de Empresas - PPGA / Mackenzie - Universidade Presbiteriana Mackenzie)

Liliana Vasconcellos: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

In a continuously evolving environment, shaped by environmental and social challenges, along with the advancement of new technologies, responsible education oriented towards sustainability becomes essential. Initiatives such as HESI (Higher Education Sustainability Initiative) and PRME (Principles for Responsible Management Education) reflect this trend. In this context, educational institutions have the role of preparing the leaders of the future, equipping them for responsible, sustainable, ethical, and civic engagement. To address this challenge, it is important to define effective strategies and pedagogies and to integrate extension activities that generate a positive impact on society. It is equally important to ensure sustainability in higher education institutions (HEIs), addressing aspects such as the use of artificial intelligence and the mental health of students and faculty. Encompassing research from different perspectives, this theme includes discussions focused on:

• Responsible education
• Pedagogies for PRME
• Education for sustainable development
• Education for sustainability
• Integration of extension activities into the curriculum
• Education and social impact
• Distance education for sustainability and extension activities
• Sustainability in higher education institutions and artificial intelligence
• Mental health of students and faculty

Keyword

Leaders

Sandro Vieira Soares: (Prog de Pós-Grad em Admin/Curso de Mestr em Admin – PPGA/CMA / UNISUL - Universidade do Sul de Santa Catarina)

Elisabeth de Oliveira Vendramin: (Programa de Pós-graduação em Ciências Contábeis - PPGCC/ESAN/UFMS / UFMS)

Alexandre Costa Quintana: (Curso de Pós-Grad em Controlad e Contab/Facul de Economia, Admin e Contab – PPGCC/FEA / USP - Universidade de São Paulo) - (Programa de Pós-Graduação em Contabilidade - PPGCont / Universidade Federal do Rio Grande - FURG)

Higher education management is dynamic, and its development is ongoing as it reflects cultural, social, and technological changes. As a result, there is a need for the continuous training of educational managers. Thus, it is considered essential to develop research and reflections on the various aspects of higher education management. Such research and reflections help highlight its limitations and potential, which bring new perspectives to courses, programs, disciplines, classes, evaluation systems, and research funding in Business Administration and Accounting.

Main topics but not exclusive:

• Creation of courses and disciplines
• Evaluation and Self-evaluation
• Indicators
• Proficiency exams
• Curriculum
• Funding sources
• Educational processes and regulations
• Management of scientific events
• Management of scientific journals
• Alumni management
• Internationalization
• Innovation and global trends in higher education

Studies involving higher education institutions and the SDGs: 4 Quality Education, 5 Gender Equality, 8 Decent Work and Economic Growth, 9 Industry, Innovation, and Infrastructure, 10 Reduced Inequalities, and 12 Responsible Consumption and Production.

Keyword

Leaders

José Edemir da Silva Anjo: (Programa de Pós-Graduação em Administração – PPGAdm / UFES - Universidade Federal do Espírito Santo) - (Programa de Pós-Graduação em Administração – PPGA / UFLA - Universidade Federal de Lavras)

José Kennedy Lopes Silva: (Faculdade de Administração e Ciências Contábeis (FACC) / Universidade Federal de Mato Grosso)

This theme is a discussion space for papers aimed at discussing research methods and strategies in administration and accounting. Considering the diversity of methodological possibilities for research in administration and accounting, the creation of a space that brings together these research strategies allows for a broad and in-depth debate on the topic. In this sense, all ontological and epistemological perspectives are welcome. Submissions of papers that discuss ethical issues and the methodological training of research in administration and accounting are also encouraged. As a way of illustrating (and not limiting) the themes that interest this space, we have:

• Qualitative methods
• Quantitative methods
• Mixed methods
• Post-qualitative methods
• Critical methods (e.g., decolonial, feminist, queer, Indigenous, among others)
• Ethical implications of methodological research strategies
• Aspects of the researcher's methodological training
• Use of software in research in administration and accounting
• Open science and its implications for research in administration and accounting.

Other possibilities for methodological discussion are welcome. 

Keyword

Leaders

Deivid Ilecki Forgiarini: (Mestrado Profissional em Administração Pública - PROFIAP/UFAC / Universidade Federal do Acre)

Elieti Biques Fernandes: (Administração / FURG - Universidade Federal do Rio Grande)

Paulo Cassanego Jr: (Programa de Pós-Graduação em Administração/PPGA / UNIPAMPA - Universidade Federal do Pampa)

The training of professors and researchers in Administration and Accounting with a focus on cooperatives and complex and plural organizations (entrepreneurial microenterprises, circular economy institutions, higher education, hospitals, the economy of communion, associations, and Non-Governmental Organizations – NGOs) is essential to build knowledge and practices that meet the contemporary demands of these sectors. This approach integrates ethical values ​​with developing new technical skills necessary for effective and responsible management.

The theme “Education and Research in Management of Cooperatives and Complex and Plural Organizations” creates a space for studies in areas such as strategic management, entrepreneurship, financial and managerial accounting, and auditing in light of the specificities of these sectors. The proposal aims to engage professionals and academics by ensuring training aligned with the needs of these sectors and types of organizations.

Two perspectives guide the papers on this theme:

1. Education and Research in Management of Cooperatives:

The training is aimed at cooperatives' managers, leaders, and educators, focusing on democratic management and social values. This topic includes pedagogical practices and methodologies that enable professionals to understand and apply cooperative principles, adapting management strategies to the collaborative needs of cooperatives.

2. Education and Research in Complex and Plural Organizations:

This theme develops knowledge to manage organizations with multiple objectives and specific values, such as NGOs, associations, and health and education institutions. It emphasizes the training of managers to face the unique challenges of these plural entities, where diverse interests demand a collaborative approach, balancing technical and ethical skills to respond to social, economic, and environmental needs.

Keyword

Leaders

MARCIO PASCOAL CASSANDRE: (Programa de Pós-Graduação em Administração - PPA / UEM - Universidade Estadual de Maringá)

Fernanda Coelho Liberali: (Linguística aplicada e estudos da linguagem / PUC-SP - Pontifícia Universidade Católica de São Paulo)

Wagner Roberto do Amaral: (Programa de Pós Graduação em Serviço social e Política Social / Uinversidade Estadual de Londrina)

By recognizing the importance of Psychology, humanities, traditional knowledge, and Education for training researchers in Administration and Accounting, this theme seeks to promote intersections of these areas to stimulate discussions and dialogues on teaching-learning methodologies. To foster dialogues that integrate these areas' theoretical and practical approaches, enhancing the training of conscious and critical researchers.

In addition to the classic theories of educational psychology, such as Piaget's constructivism and Vygotsky's socio-historical-cultural theory, it is suggested that authors from the humanities and traditional knowledge be included whose approaches offer new perspectives on the formative relationship of researchers in the teaching-learning processes.

The theme seeks to create a space for reflection and exchange on how these contributions can generate new ways of thinking about education and teaching for research in administration and accounting, resulting in more inclusive, intercultural, collaborative practices focused on contemporary challenges.

The following discussions are welcome on this topic:

• Reflections on including contributions from the humanities are understood as the conceptual framework for education for research in Administration and Accounting.
• Contributions from educational psychology, humanities, and traditional knowledge are applied to developing researchers who promote innovation but are conscious and critical.
• Psychological and educational tools for identifying and mediating conflicts in the training of researchers in teaching-learning processes.
• Pedagogical practices that integrate concepts from education, psychology, humanities, and traditional knowledge to foster innovative and collaborative teaching methodologies aimed at training researchers in Administration and Accounting.

Keyword

Leaders

Gustavo Behling: (Prog de Pós-Grad em Administração - PPGA / UNIVALI - Universidade do Vale do Itajaí)

Flavia D` albergaria Freitas: (Administração e Marketing / Faculdades Integradas Hélio Alonso)

The teaching case is a type of approach that encompasses a report of a situation experienced by a professional, a private, public, or third-sector organization, or a specific project of a practical and/or social nature, which presents a dilemma to be analyzed in the context of undergraduate or graduate education. Thus, the case method subsidizes decision-making, allowing greater integration between theory and practice. The main objective is to be educational and learning-oriented and to develop subject-specific skills.

Some characteristics of a good teaching case include the clarity of the objective and dilemma, its contribution to the area of management knowledge and the context in which it was developed, and the author's impartiality in presenting the case and the provision of information. Incidents or dialogues cover the context, background, agents involved, dilemma, and quality of teaching notes.

The format of a teaching case is particular. It is an 8- to 16 page document organized into two major sections - case description (narrative) and teaching notes.

The teaching notes are fundamental because they aim to guide the teacher in the analysis of the case in the educational context, either undergraduate or postgraduate.

The case analysis should be presented exclusively in the teaching notes through discussion questions that offer “possible answers” (quantitative and/or qualitative) - supported by literature references- for each proposed question. In other words, teaching notes should not have a literature review section. References to the literature should be made while articulating the answers to the questions.

Keyword

Leaders

Adilson Caldeira: (Programa de Pós Graduação em Administração do Desenvolvimento de Negócios / Mackenzie - Universidade Presbiteriana Mackenzie)

Peter Kelle: (Entrepreneurship and Information Systems / Louisiana State University)

Jefferson Luiz Bution: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

Organizations face the possibility of failing to achieve their objectives and executing their strategies effectively. Enterprise Risk Management plays a crucial role in identifying and managing risks that may impact the organization, providing reasonable assurance that objectives will be met in line with its risk appetite. This topic aligns with the academic field of “Strategy in Organizations,” as Enterprise Risk Management significantly contributes to the effective implementation of organizational strategy, sustainable development, crisis preparedness and management, increased stakeholder confidence, and ultimately, the enhancement of business value.

Enterprise Risk Management addresses a wide range of risks, including strategic, operational, political, economic, natural, financial, reputational, and cyber risks. Integrated with strategic management, Enterprise Risk Management supports the evaluation of organizational performance, which can be measured through methods such as the Balanced Scorecard.

Moreover, Enterprise Risk Management extends beyond the internal boundaries of an organization. Risks are amplified as the organization interacts with other stakeholders in the business environment. In today’s volatile, uncertain, complex, and ambiguous landscape, Enterprise Risk Management becomes an essential tool for upholding corporate governance principles, fostering greater trust in relationships with stakeholders.

Finally, the topic explores the interconnectedness of strategy, risk, crisis management, performance, and governance. Examples of relevant research areas in Enterprise Risk Management include:

Business Models

Strategic Business Management

Organizational Performance

Corporate Governance

Corporate Crisis Management

Risk Appetite

Organizational Culture

Value Chain Management

Innovation Management

Digital Business Management

International Business

Public Sector Risk Management

Startups and Risk Management

Other topics related to Enterprise Risk Management

Keyword

Leaders

Heidy Rodriguez Ramos: (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho) - (Programa de Pós-Graduação em Cidades Inteligentes e Sustentáveis / UNINOVE - Universidade Nove de Julho)

Marcelo Roger Meneghatti: (Mestr Prof em Admin/Centro de Ciências Sociais Aplicadas / UNIOESTE - Universidade Estadual do Oeste do Paraná)

Vanessa Vasconcelos Scazziota: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

The intersection between strategy and entrepreneurship is a field of investigation that reflects how startups or incumbent companies respond to uncertainty, ambiguity, and accelerated change (Ott & Eisenhardt, 2020). While strategy focuses on creating sustainable competitive advantages, entrepreneurship encompasses creating or expanding businesses in new markets or innovations (Davidsson, 2016). In this context, entrepreneurial strategy can be understood as the formulation of flexible, practice-oriented action plans, as seen in the approaches of Effectuation (Sarasvathy, 2008) and Bricolage (Baker & Nelson, 2005), which emphasize continuous adaptation. Other examples highlight cognition as an essential element in strategic formulation in pursuing sustainable competitive advantages, as evidenced in the literature on managerial cognition and dynamic capabilities (Helfat & Peteraf, 2015). Thus, this thematic area explores how entrepreneurs and established companies balance the flexibility to innovate with the discipline of strategic formulation (Ott et al., 2017), focusing on how traditional strategy concepts offer new perspectives for entrepreneurship, especially in highly competitive or crisis scenarios.

Emerging fields, such as rural and artisanal entrepreneurship, also gain prominence, particularly in the context of regenerative business models for local development, as they offer unique perspectives on how entrepreneurs can create economic and social value in peculiar contexts (Hunt et al., 2021; Sirmon et al., 2022).

Topics of interest include:

• Differences in strategic formulation between traditional and innovative businesses;
• Organizational ambidexterity and entrepreneurial performance;
• Interaction between strategy and entrepreneurship theories;
• Approaches like Effectuation, Causation, and Bricolage and their impacts on businesses;
• Cognitive processes and mental models in strategic formulation;
• Influence of external crises and negative feedback on entrepreneurial action;
• Methodologies that capture the entrepreneurial process in startups or established companies;
• Strategies for developing rural/artisanal businesses, emphasizing regenerative models for local development.

Keyword

Leaders

RENATO TELLES: (Prog de Pós-Grad em Admin / USCS - Universidade Municipal de São Caetano do Sul) - (Programa de Pós-Graduação Stricto Sensu em Administração / UNIP - Universidade Paulista)

Douglas Wegner: (Prog de MestrProf em Admin: Gestão Contemporânea das Organizações / FDC - Fundação Dom Cabral)

Nuno Rafael Barros de Oliveira: (Organization Studies / Tilburg University)

Collaborative movements that promote resource sharing and the development of technological and social innovations have become strategically relevant options for organizations in response to this century's accelerated technological advancements and social changes. The competitiveness of companies, institutions, and third-sector organizations continuously demands access to new resources, knowledge, and innovation capacity. Collaborative strategies and movements take shape in various structures and levels of formalization, including partnerships, alliances, networks, digital platforms, and business ecosystems. Increasingly, private, public, and civil society actors are aligning to propose and implement joint solutions with their stakeholders.

This theme aims to bring together academics and practitioners interested in advancing the understanding of strategies, policies, and actions that organizations of different types pursue through interaction, collaboration, and cooperation to achieve individual and collective goals. These efforts encompass ecosystems, platforms, networks, and business clusters. The discussions focus on the antecedents, processes, and outcomes of strategies and movements, particularly the governance and orchestration of collaboration, the competencies and capabilities required for effective collaboration, and innovative arrangements for working in networks, clusters, digital platforms, and ecosystems.

Different theoretical lenses can be employed, ranging from traditional theories focused on transaction costs and resources to more recent approaches such as the Relational View and Collaborative Governance. Both empirical studies and theoretical essays are welcome, generating critical reflections, deeper insights, and contributions to the development of the field. Considering the presented scope, possible topics for submission include:

1. Management, governance, and orchestration of partnerships, alliances, networks, clusters, digital platforms, business ecosystems, and their variants;
2. Collaborative strategies and movements aimed at generating social value and addressing major societal challenges and
3. Creation, co-creation, distribution, and value appropriation in partnerships, alliances, networks, clusters, digital platforms, and business ecosystems.

Keyword

Leaders

Benny Kramer Costa: (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho) - (Depto de Relações Públicas, Propaganda e Turismo da Escola de Comunicações e Artes / USP - Universidade de São Paulo)

Thiago de Luca Santana Ribeiro: (Gestão e negócios / FATEC - SP)

Value creation and co-creation have gained prominence in studies and practices of strategic management in recent years, with applications in specific sectors of the economy and society, and more recently due to their relevance to work dynamics, social and digital structures, and business ecosystems reshaped by the rise and use of artificial intelligence. In this context, a data-driven culture has evolved, facilitating exchanges among stakeholders and between them and organizations, creating or co-creating value, and forming true phygital ecosystems, using tools from the culture of the artificial, generating benefits appropriated by various actors. From this perspective, studies highlighting value in terms of creation, co-creation, distribution, and capture, involving a diversity of stakeholders, numerous data creation and exchange processes, the formation of phygital ecosystems, and the use of artificial intelligence, as well as the various connections and implications among these elements, have emerged and become increasingly relevant themes recently. The discussion surrounding created and co-created value, data-driven decisions, the use of AI in decision-making, and the formation of phygital ecosystems has become a central issue in strategic management. Understanding how value is created, co-created, and distributed by organizations; how data is captured, created, processed, and informs strategic decisions; how AI is utilized to support these processes and strategic actions; and how these organizational transformations connect within phygital ecosystems constitute significant contemporary challenges in strategy.

The topics addressing these issues include:

• Types of value
• Theories and practices of Value Creation, Co-Creation, Distribution, and Appropriation
• Co-production and Co-design
• Value in Use
• Value Destruction and Value Codestruction
• Value, Competitive Advantage, and Competitiveness
• Value in specific contexts
• Data culture and analytics focused on strategy and business
• Culture of the artificial and artificial intelligence in strategy
• Phygital ecosystems in strategy and business.

Keyword

Leaders

Rosalia Aldraci Barbosa Lavarda: (Programa de Pós-Graduação em Administração / UFSC - Universidade Federal de Santa Catarina)

Maria Elisa Brandão Bernardes: (Prog de MestrProf em Admin: Gestão Contemporânea das Organizações / FDC - Fundação Dom Cabral)

CHRISTIANE FERREIRA BELLUCCI: (Programa de Pós-Graduação em Administração – PPGAdm / UFSC - Universidade Federal de Santa Catarina)

“Open Strategy” has gained prominence by promoting more inclusive and transparent strategy processes (Whittington et al., 2011). Open Strategy, defined as a “dynamic set of practices that offers greater transparency and/or strategic inclusion to internal and external actors” (Hautz et al. 2017, 299). In this sense, this topic is of particular interest in discussing approaches that address, through different lenses (Splitter et al., 2023), the changes in strategic action following this opening process. Among some topics that can be discussed during the opening process, the following stand out: (i) organizational forms and variations for strategic action, such as innovation, different practices and degrees of openness; (ii) opening dynamics, how the opening process evolves over time, and the opening-closing dynamics (iii) new roles and actors, which demand new functions and responsibilities that emerge from the inclusion of different actors; (iv) power, such as changes in power relations within the organization, (iv) collaborative practices, such as horizontalization in the formulation process and the democratization of strategic action, (v) discourse and materiality, such as socio-material changes for mobilization of opening (Seidl, Von Krogh, Whittington, 2019, Stadler et al., 2021, Dobusch, Hautz, Ortner, 2024, Heinzen et al., 2024). The opening of the strategy can be studied as a change in society's openness (openness), and involve themes such as: open government, open innovation, open science, and others (Seidl et al., 2019). Finally, it is highlighted that openness can generate a significant change in strategic practices (Luedicke et al., 2017), offer opportunities for interdisciplinary conversations (Splitter et al., 2023), explore the ethical effects of strategic achievement and performativity of openness itself and its relationships with contemporary grand challenges (Mair, et al., 2023, Zanoni et al., 2024).

Keyword

Leaders

SILVIO POPADIUK: (Programa de Pós-Graduação em Administração de Empresas - PPGA / Mackenzie - Universidade Presbiteriana Mackenzie)

SUZANA GILIOLI DA COSTA NUNES: (GESTÃO DE POLÍTICAS PÚBLICAS / UNIVERSIDADE FEDERAL DO TOCANTINS)

Pedro Miguel Lopes Mota Veiga:

Social capital is a set of networks, relationships and norms that enable collaboration and trust between individuals and groups. Plays an essential role in facilitating the exchange of information, resources and social support, contributing to personal, group, community, organizational development (Nahapiet & Ghoshal, 2009); Khan et al., 2021).

Ambidexterity is the ability of an organization to exploit new opportunities while exploiting (exploitation) its existing operations. This duality allows a balance between innovation and efficiency, essential for adaptation and success in dynamic and competitive business environments and contributing to the generation of innovations in processes, products, services. (Mom et al., 2019; Popadiuk et al., 2018).

Knowledge networks refer to groups of individuals or organizations that share information, experiences and skills. They facilitate knowledge exchange and collaboration, fostering innovation and continuous learning, essential for development and competitiveness in dynamic environments. (Bao et al., 2012; Zheng & Huang, 2020).

With this theme can be investigated inter-relationships between social capital, ambidexterity and knowledge networks under individual, team, organizational or inter-organizational approaches. The combination of these elements creates an environment conducive to continuous innovation and organizational resilience. Some suggestions for themes are presented below.

• Effects of knowledge networks on ambidexterity and social capital
• Effects of Social Capital on the capacity for innovation in Startups
• Impacts of social capital and ambidexterity in family businesses
• Social capital and ambidexterity and leadership
• Social capital and ambidexterity and team engagement
• The impact of AI in social capital management, ambidexterity, relationship networks Social capital and ambidexterity in public organizations
• Social capital, ambidexterity, knowledge networks in decision-making
• Social capital and ambidexterity in social entrepreneurship
• Social capital and ambivalence in corporate sustainability

Keyword

Leaders

João Maurício Gama Boaventura: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo) - (Programa de Pós-Graduação em Administração / UNIP - Universidade Paulista)

Simone Ruchdi Barakat: (Progr de Mestr Prof em Admin / FECAP - Centro Universitário FECAP)

Ronaldo de Oliveira Santos Jhunior: (Programa Eixos Temáticos USP / Instituto de Estudos Avançados (IEA-USP))

The strategic management of organizations involves a wide range of stakeholders, defined as groups or individuals who affect or are affected by the organization in its pursuit of objectives (Freeman, 1984). Understanding the relationships of these actors and their influence on several organizational outcomes has gained prominence in the strategy literature, particularly for their potential to create competitive advantage (Barney & Harisson, 2020; Jones, Harrison, & Felps, 2018; Sisodia, Phillips, & Freeman, 2020). Considering the theoretical and empirical advancements in stakeholder management, this theme explores studies focused on how stakeholder strategies are formulated and implemented (Harrison, Bosse & Phillips, 2010), how stakeholder management creates value (Harrison & Wicks, 2013), and how organizations can enhance their performance while balancing the diverse and often conflicting demands of stakeholders (Boaventura et al., 2020). Research on this topic contemplates various contexts, including private companies, public institutions, and non-profit organizations, and addresses multiple levels of analysis—individual, organizational, and institutional—across the following key topics:

- Stakeholder Theory;

- Stakeholder Strategy;

- Stakeholders and Organizational Performance;

- Stakeholder Cooperation, Involvement, and Engagement;

- Stakeholders and Corporate Social Responsibility;

- Stakeholders and Corporate Governance;

- Stakeholders and Project Management;

- Resources and capabilities for Stakeholder Management;

- Microfoundations of Stakeholder Theory;

- Stakeholder Networks;

- Value for Stakeholders;

- Performance for Stakeholders.

Keyword

Leaders

Fernando Antonio Ribeiro Serra: (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho) - (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho)

FELLIPE SILVA MARTINS: (Programa de Pós-Graduação em Administração de Empresas - PPGA / Mackenzie - Universidade Presbiteriana Mackenzie)

Nairana Radtke Caneppele: (Curso de Mestr Acadêmico em Admin - CMAA / FNH - Centro Universitário Unihorizontes)

The Behavioral Strategy theme allows for the study of human actions that affect strategic decisions in organizations by analyzing aspects such as human motivation, thought, cognition, emotions, decisions, and social interactions, considering networks, culture, and organizational systems. This theme combines knowledge from diverse areas with social sciences, and this approach offers a more realistic view of human behavior in the strategic context. Understanding how leaders and teams make decisions improves strategy effectiveness, increases decision efficiency, and reduces risks in organizations. The differentiator lies in the understanding that decision-making and other behavioral aspects are intensely influenced by context - that is, how decisions are made in practice and not how they should be made in theory. The implications of Behavioral Strategy can go far beyond the business world. Research in this area can improve performance in various sectors of companies, making their processes more agile and increasing competitiveness. From a social perspective, this field of study can help improve people management, create more collaborative work environments, and increase employee satisfaction, making companies more adapted to current changes and needs. This proposal is justified by promoting interaction between different theoretical and methodological bases, reflecting the complexity and dynamism of research in behavioral strategy.

Keyword

Leaders

Marcos Cohen: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

Flavio Hourneaux Junior: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

Annelise Vendramini da Silva Caridade: (Mestrado Profissional em Gestão para a Competitividade - MPGC - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

It is common sense that strategy is essential for a company to obtain competitive advantages, be recognized in its sector of activity and remain in operation for many years. However, with the growing importance of social and environmental issues on a global scale, the traditional way of dealing with strategy seems to be insufficient. To face the so-called Grand Challenges, as proposed by the UN in its 2030 Agenda (e.g.: combating poverty, hunger, climate change, inequality, etc.). Thus, the proposed theme  addresses the theories, concepts and practices related to the processes of conception, implementation and evaluation of strategies for sustainability in public, private or third sector organizations, proposing to discuss the strategic challenges for the transition of organizations towards sustainability. The topics covered are competitive and collaborative strategies to achieve the socio-environmental sustainability of organizations; embedded sustainability; sustainable strategic projects; creating sustainable value for multiple organizations' stakeholders through concepts such as Corporate Social Responsibility, Corporate Social Inovation and Shared Value; sustainable functional strategies; strategic management of sustainability in the value chain; strategies for the implantation of industrial ecoparks and circular economy. It also seeks to stimulate discussion of the motivating and limiting factors of business adaptation, changes in routines and the development of dynamic social and environmental capacities. Moreover, research is encouraged on models for measuring sustainability and socio-environmental performance; sustainability control systems; sustainable balanced scorecard; Triple Bottom Line, and indicators related to the Sustainable Development Objectives (SDG).

Keyword

Leaders

Fernando Deodato Domingos: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Claudio Jose Oliveira dos Reis: (Núcleo Docente de Administração / UFOB - Universidade Federal do Oeste da Bahia)

OCTAVIO AUGUSTO DARCIE DE BARROS: (Pós-doutorado / HEC Paris) - (Doutorado em Economia de Negócios / Insper - Instituto de Ensino e Pesquisa)

The literature on Stakeholder Strategy has gained relevance in a scenario where organizations face complex and cross-sector challenges. In particular, partnerships between the public, private, and hybrid organizational forms emerge as essential mechanisms for generating and allocating social value. These partnerships are based on governance structures that integrate different capacities and resources from the various stakeholders involved. The present theme aims to explore the various dimensions related to the value creation potential arising from stakeholder management strategies, including cross-sector partnerships, public tenders, interactions with communities, and social impact initiatives.

In an environment where social impact is increasingly considered a key indicator of organizational success, exploring strategies that involve multiple stakeholders becomes fundamental. This theme addresses a central issue in the discussions about how businesses, governments, and civil society organizations (e.g., nonprofit entities, institutes, NGOs, and academia) can collaborate to tackle large-scale social and environmental challenges, such as poverty, inequality, different types of vulnerability, and climate change.

At the same time, the advancement of the literature on stakeholder management has contributed to a better understanding of the dynamics of action, whether collaborative or competitive, between different organizational forms, such as for-profit and nonprofit companies, and how these interactions can be leveraged to face the so-called "grand societal challenges." Thus, the study of partnerships and their governance structures not only contributes to the academic field but also offers practical insights for managers seeking to promote sustainable development.

Keyword

Leaders

Eduardo Guedes Villar: (Dep. de Ensino / INSTITUTO FEDERAL DE SANTA CATARINA) - (Programa de Pós-Graduação em Administração – PPGAdm / UFSC - Universidade Federal de Santa Catarina)

Natália Rese: (Prog. de Pós-Graduação em Administração/PPGADM / UFPR - Universidade Federal do Paraná)

Samir Adamoglu de Oliveira: (Programa de Pós-Graduação em Administração – PPGA / UFPB - Universidade Federal da Paraíba) - (IBEPES / Instituto Brasileiro de Estudos e Pesquisas Sociais – IBEPES)

Based on the concept of strategizing, strategy-making development has taken on new contours and is understood as a socially constituted practice (Vaara & Whittington, 2012). This understanding has opened up the possibility in research to discuss the understanding of strategy with different perspectives from the field of management, organizations, social theory and language studies (Prashantham, Healey, 2022, Golsorkhi, et al., 2024). We understand that strategy is performed at a micro level, but it also carries the meanings, tools, discourses and values that are shared at a macro level (Golsorkhi et al., 2024). In light of this discussion, the phenomenon of strategy can be viewed from the following perspectives: (i) different onto-epistemological approaches; (ii) different sociological and organizational theories and conceptualizations that allow strategy to be interpreted as a phenomenon constructed in and through language; (iii) methodological procedures and non-traditional approaches. Therefore, the situated focus on what people do when they engage in strategizing allows this topic to attempt to understand current/contemporary phenomena and dialogs (Gond, Cabantous, & Krikorian, 2018; Seidl et al., 2024). Based on the proposal to reinvigorate strategy studies (Rouleau & Cloutier, 2022), research is encouraged that addresses innovative perspectives on the phenomenon, particularly the challenges of thinking about strategy as a practice without losing the baggage of theoretical discussions that underpin its social nature), while not losing sight of what is meant by strategy or strategic in organizations (Jarzabkowski et al, 2021; Seidl et al., 2024). Finally, we look for studies that can challenge the utilitarian-intentional modes of action that have historically sustained them (Chia & Holt, 2023), but that have produced unintended and difficult-to-sustain consequences such as disasters, misconduct, or organizational crime, or that can view strategy from the local context (Da Costa Jr. Et al., 2023, Villar et al., 2025).

Keyword

Leaders

Isabel Cristina Scafuto: (Prog de Pós-Grad em Gestão de Projetos/PPGP / UNINOVE - Universidade Nove de Julho)

Sérgio Henrique Arruda Cavalcante Forte: (Programa de Pós-Graduação em Administração - PPGA / UNIFOR - Universidade de Fortaleza)

The use of projects within organizations has grown significantly with the aim of achieving strategic and operational goals (Papke-Shields and Boyer-Wright, 2017). However, despite advances in project management practices, delivering outcomes that support strategic challenges remains a complex challenge for many organizations (Meredith and Zwikael, 2020).

Research has focused on the strategic management of projects and the role of project managers in this context, especially in the face of accelerated competition, institutional pressures, and rapid technological changes. The alignment of projects with business strategy is seen as a way to create value and generate competitive advantage (Patanakul and Shenhar, 2012). To achieve this, strategic project management combines project management methodologies and strategy, driving organizational benefits and optimizing the selection of projects that truly align with the organization’s objectives (Quezada et al., 2022).

Furthermore, portfolio management plays an important role in assisting organizations in prioritizing and choosing projects that align with strategic objectives, contributing to the evaluation, selection, and execution of the most relevant projects (Martinsuo & Anttila, 2022). This strategic approach to portfolio management can be enhanced by adopting modern knowledge visualization techniques, which support decision-making in complex and uncertain environments (Martinsuo & Anttila, 2022).

Despite these contributions, little is still known about the impact of projects on organizational outcomes, particularly in the selection of strategic portfolios and their connection with project management. Thus, we propose the submission of studies that advance the understanding of this relationship between strategies and projects, exploring, but not limited to, approaches such as Project Governance, Agile and Traditional Methodologies, Innovation, Learning, Knowledge, and Strategic Value.

Keyword

Leaders

Cláudia Sofia Frias Pinto: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

Manuel Anibal Silva Portugal Vasconcelos Ferreira: (Departamento de Gestão e Economia / ESTG - Instituto Politécnico de Leiria)

CRISTINA LELIS LEAL CALEGARIO: (Programa de Pós-Graduação em Administração – PPGA / UFLA - Universidade Federal de Lavras)

This theme focuses on international business and global strategy. This includes research on internationalization, entry modes, location, strategies and decision making in multinationals, subsidiaries, international innovation, global knowledge flows, interaction between the global environment and business, comparative studies in different countries, emerging economies, internationalization to and from Latin America, global value chain, subnational operations, the various components of the international business environment, international entrepreneurship, among other subjects, using available theories. We also seek research that addresses new global aspects such as internationalization in the digital age, digital ecosystems, new organizational structures, new business models, (de)globalization among others.

The theme seeks works that address subjects such as the following, and are not restricted to these:
- Global strategies and structures in multinational companies.
- Global competition, multinationals and subsidiaries.
- International production and the global value chain.
- Technology transfer and knowledge, and international innovation.
- How the international environment (eg, cultural, economic, legal, political) influences the activities, strategies, structures and decision-making processes of multinationals.
- The influence of the political, legal and regulatory environment on internationalization and its dysfunctions.
- The institutional environment and international business.
- The influence of government and connections on internationalization and global business strategies.
- International and subnational location decisions.
- CEOs, top management team and decision making in multinationals.
- Studies on the entry modes (export, strategic alliances, acquisitions).
- Comparative studies in different countries and institutional environments.
- Internationalization involving emerging markets, emerging multinationals and international (dis)advantages.
- How digital transformation and/or artificial intelligence influences internationalization strategies and business.
- Digitization and new business models in internationalization.

Keyword

Leaders

Carmen Pires Migueles: (Mest Executivo em Gestão Empresarial / FGV/EBAPE - Fundação Getulio Vargas - Escola Brasileira de Administração Pública e de Empresas)

Cinara Gambirage: (Prog de Pós-Grad em Admin/Centro de Ciências Sociais Aplic – PPGAd/CCSA / FURB - Universidade Regional de Blumenau) - (. / .)

Organizations operating in extreme contexts have become increasingly relevant in recent years due to the growing frequency and intensity of climate-related disasters and technological disruptions. These organizations, such as emergency services, military units, and industrial operations in hazardous environments, are characterized by high-risk operations and the need for exceptional levels of resilience.

The United Nations Office for Disaster Risk Reduction (UNISDR) has been at the forefront of efforts to promote disaster prevention and the implementation of the Sendai Framework. A critical aspect of these efforts is the development of organizational models capable of operating effectively in extreme conditions. Organizations in extreme contexts can be categorized into two main groups: those created specifically to respond to high-risk situations (e.g., firefighters, emergency medical services) and those whose core operations inherently involve significant risks (e.g., mining, oil and gas, nuclear power).

While research on organizations in extreme contexts has gained momentum, the complex interplay between safety and danger, and trust and risk, remains a subject of ongoing investigation. As proposed by Hällegren, Rouleau, and De Rond (2018), studying extreme contexts can provide valuable insights into organizational phenomena that are difficult to capture under normal circumstances, facilitating the development of effective strategies for prevention, mitigation, and response. Migueles and Zanini (2024) highlight the challenges of progressing in this direction within the Brazilian context, while Zanini et al. (2023) demonstrate the extent to which communities remain vulnerable to these risks.

Keyword

Leaders

Ângela França Versiani: (Programa de Pós-Graduação em Administração – PPGA / PUC Minas - Pontifícia Universidade Católica de Minas Gerais)

ALESSANDRA CASSOL: (Curso de Mestr Prof em Gest e Estrat/Prog de Pós-Grad em Gest e Est/Inst de Ciênc Soc Aplic - MPGE/PPGE/ICSA / UFRRJ - Universidade Federal Rural do Rio de Janeiro)

Guillermo Davila: (Ingeniería de Sistemas / Universidad de Lima)

Historically, strategy studies have aimed to understand how organizations navigate environmental uncertainties (Haarhaus & Liening, 2020). While several theoretical perspectives elucidate the strategic process, approaches that view knowledge as a pivotal competitive asset have gained significant traction in today’s socioeconomic and academic environment. By leveraging knowledge management theories (Grant, 1996), we can gain insights into how organizations create, integrate, and apply knowledge (Versiani et al., 2021) to develop capabilities (Teece, 2021) with the goal of competing in turbulent environments (Wilden et al., 2020).

Studies on how managers can mobilize and leverage organizational knowledge to build sustainable competitive advantages have become an important discussion in the literature, garnering increasing academic interest (Rehman et al., 2022; Pütz, Schell & Werner, 2023). Managerial cognition and organizational processes promote learning at various levels, facilitating the creation and retention of new knowledge, practices, and routines. Innovation emerges from dynamic capabilities, learning, and cognition, generating value and competitive differentiation (Farzaneh et al., 2022; Cassol et al., 2021). Disruptive technologies, such as generative AI, present various challenges and opportunities in knowledge management processes and the strategic behavior of organizations (Dávila et al., 2024).

This field of study offers many research opportunities to explore new managerial approaches, innovative strategies, and the impacts of knowledge management practices on organizational performance. Investigating the interrelations between strategy, knowledge, and innovation can provide valuable insights into strategy and management theories and improve corporate practices. From this perspective, we suggest exploring how knowledge, learning processes, and dynamic capabilities contribute to strategic and organizational renewal. We also investigate managerial cognition, external sources of knowledge, and integration mechanisms to generate value, promote innovation, and gain competitive advantage.

Keyword

Leaders

JOSETE FLORENCIO DOS SANTOS: (Programa de Pós-Graduação em Administração – PROPAD/DCA/CCSA / UFPE - Universidade Federal de Pernambuco)

Daiana Paula Pimenta: (Programa de Pós-Graduação em Ciências Contábeis - PPGCC / UFG - Universidade Federal de Goiás)

Tarcísio Pedro da Silva: (Prog de Pós-Grad em Admin/Centro de Ciências Sociais Aplic – PPGAd/CCSA / FURB - Universidade Regional de Blumenau)

The Corporate Finance track at EnANPAD upholds a strong tradition within finance studies while incorporating novel approaches to remain current and critical for organizational sustainability. This track seeks not only to build upon established studies but also to introduce complementary discussions that enhance its relevance. In particular, the objective is to foster innovative research that probes the boundaries of knowledge in Corporate Finance, examining how emerging trends impact long-term value creation and interact with established financial theories. Research exploring capital structure, capital budgeting, dividend policy, mergers and acquisitions, financial distress, and bankruptcy, among other topics, is encouraged. Additionally, revisiting established theoretical and empirical frameworks—such as the Pecking Order, Trade-off, and Stakeholder theories—remains essential for understanding corporate financial decision-making. Novel empirical approaches to corporate finance research, as well as the exploration of new databases, are also welcome. Integrating these foundational theories with contemporary trends offers substantial potential to advance finance as a field, enriching academic discourse and addressing modern challenges.

Keyword

Leaders

Jaluza Maria Lima Silva Borsatto: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia)

Robert Aldo Iquiapaza: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais) - (CEPCON / UFMG - Universidade Federal de Minas Gerais)

Wesley Mendes-da-Silva: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

The track welcomes research that explores the intersection of finance with environmental sustainability, corporate social responsibility, and corporate governance. This track addresses the growing imperative for companies to integrate environmental, social, and governance (ESG) factors into their financial and operational decision-making. Topics of interest include sustainable investment strategies, the impact of ESG performance on financial results, the role of financial institutions in driving sustainable development, and frameworks for assessing and improving corporate social responsibility. This track also includes research and discussions on how companies can integrate social considerations into their operations to make a positive contribution to society, exploring topics such as ethical business practices, community engagement, sustainability initiatives, and impact measurement. In addition, this track encourages research on governance structures that promote long-term value creation, transparency, and ethical standards in corporate behavior. By advancing knowledge in these areas, the track aims to provide actionable insights to align financial practices with sustainable development goals and promote resilient and responsible business practices. The track seeks to integrate these various dimensions from a financial perspective with paper presentation sessions, panels, and roundtables with researchers, industry professionals, and policymakers exploring the latest trends and challenges in this field.

Keyword

Leaders

Claudia Emiko Yoshinaga: (Programa de Mestrado Profissional em Administração - MPA - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo) - (Mestrado Profissional em Gestão para a Competitividade - MPGC - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Kelmara Mendes Vieira: (Prog de Pós-Grad em Admin Pública - PPGAP / UFSM - Universidade Federal de Santa Maria) - (Programa de Pós-Graduação em Gestão de Organizações Públicas / UFSM - Universidade Federal de Santa Maria)

This track encompasses, but is not limited to, research that investigates behavioral biases that challenge the notion of full rationality in investors and managers. Market efficiency is widely discussed in light of events such as speculative bubbles, such as the Internet bubble in the late 1990s, which had a significant impact on the US stock market. More recent crises, such as the subprime crisis, have intensified the debate on market efficiency, raising doubts about the ability of markets to accurately reflect information and highlighting problems related to information asymmetry, even in developed economies. Understanding how cognitive biases and information limitations affect the behavior of economic agents becomes essential in this context. Relevant topics include agent behavior; decision-making influenced by cognitive biases; prospect theory and mental accounting; the disposition effect; analysis of market efficiency and anomalies; the herd effect; the impact of investor mood, attention, and experience; limited access to information; and emerging research in neuroscience applied to finance, which offers new insights into financial behavior. In addition, the track also welcomes studies through controlled experiments, allowing researchers to observe how people make financial decisions under different conditions and market structures, intending to understand the mechanisms underlying price dynamics and market behavior, often using simulation software to create synthetic financial markets.

Keyword

Leaders

Andrea Maria Accioly Fonseca Minardi: (Prog de Mestr Prof em Admin / Insper - Instituto de Ensino e Pesquisa)

Marcos Antônio de Camargos: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais) - (Mestrado Profissional em Economia / Faculdade Ibmec de Minas Gerais)

Rodrigo Fernandes Malaquias: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia)

The topic “Investments and Asset Pricing”, while traditional in the field of ​​Finance, has recently seen innovations through new models, methodologies and perspectives of analysis. The topic is part of the Finance division, which includes the following topics: evaluation of investment projects; evaluation using the real options approach; investments in individual assets and portfolios; asset pricing models (both fixed income and equities); fund performance appraisal; and firm valuation. Studies that consider the Environment, Social and Governance (ESG) approach and its implications to the field of investments and asset pricing are welcome. It is possible to develop, evaluate, test and propose financial asset pricing methodologies for Investment Funds and Market Index Investment Funds. The methodologies should be developed according to the characteristics of each asset or group of assets and must follow the best market practices. Information on prices or factors to be used in the pricing of financial assets should preferably be obtained from public sources to facilitate replication. Furthermore, as examples of empirical work, models based on consumption and overview can be used; contingent asset markets; mean-variance frontier and beta representations; relationships between discount factors, betas and average-variance boundaries; among others. Moreover, the topic considers studies related to bank securities (linked to bank debt), federal government bonds (representing the government debt) and Debentures (representing firm debt). The interconnection between these topics reinforces the importance of the theme for the business environment and for society in general.

Keyword

Leaders

Anderson Luiz Rezende Mól: (Programa de Pós-Graduação em Administração – PPGA / UFRN - Universidade Federal do Rio Grande do Norte) - (Programa de Pós-grad em Ciências Contábeis / UFRN - Universidade Federal do Rio Grande do Norte)

Pedro Guilherme Ribeiro Piccoli: (Programa de Pós-Graduação em Administração – PPAD / PUCPR - Pontifícia Universidade Católica do Paraná) - (Prog de Mestr Prof em Gestão de Cooperativas - PPGCOOP / PUCPR - Pontifícia Universidade Católica do Paraná)

The theme aims to stimulate high-level research on Financial Markets and Institutions in Brazil and around the World.

Objectively, the proposed theme hosts discussion on the aspects of market integration, monetary policy and financial stability, volatility, and contagion transmission channels, market regulation, corporate banking, ratings, corporate governance of financial institutions, market concentration, valuation, and performance of financial institutions, among others.

Stricto Sensu, the theme is articulated under two objectives. The first (1) is substantive: contributing to the debate on financial stability, market regulation, and integration, and the management and evaluation of financial institutions, enabling insights into and out of economic orthodoxy to produce a purposeful agenda in the light of the trinomial. “Corporate Banking x Regulation x Market Integration”. The second (2) is methodological and is directly related to the objective of the theme: to consolidate methodologies of studies that allow the extrapolation of "enlightened skepticism" from simple empirical evidence. About objective (1), investigations are encouraged that bring relevant contributions from the point of view of the development of instruments and financial institutions participating in the domestic and international financial system. In this context, regulation, market integration, and financial globalization underpin a fertile research environment beyond classic institutional guidelines. Alternative monetary policies, reform, and new regulatory instruments provide a context for the production of comparative institutional reconstructions, discussing the evolution of certain governance arrangements of the financial system.

That said, the proposed theme aims to provide an appropriate environment for the production and delivery of high-impact investigations on the Financial Markets and Institutions.

Keyword

Leaders

Marcelo Cabus Klotzle: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

ELI HADAD JUNIOR: (Programa de Pós-Graduação em Administração de Empresas - PPGA / Mackenzie - Universidade Presbiteriana Mackenzie)

Gláucia Fernandes Vasconcelos: (Instituto COPPEAD de Admin – COPPEAD / UFRJ - Universidade Federal do Rio de Janeiro)

Corporate risk management is an ongoing process, which consists of developing a set of actions and practices designed to control sources of uncertainty that affect companies' objectives, methods and projects, at the strategic, tactical, and operational levels. The objective is, through mitigation or elimination strategies, the identification, analysis, evaluation, prioritization, treatment, and monitoring of corporate, liquidity, market, operational, and legal risk sources. Particularly, the ability to use financial instruments for efficiency and organizational leverage in managing market risk, with the use of financial derivatives, acting as instruments to maximize firm value. Risk management favors decision-making processes aimed at the use of firms' information, concerning their competitors, national and international economic contexts, use of derivatives to protect against unexpected or expected fluctuations in the market price of assets that construct investment portfolios or affect the results of the firms. This theme deals with the identification, assessment and management of corporate risks in a coordinated manner, with practical and empirical applications, minimizing the impact of unexpected and negative events and maximizing the expected results for the organization. Topics include, but are not limited to: risk identification and analysis; risk management instruments; technical assessment and market risk management; credit and operational; the adequacy to the norms for the mitigation of legal risk; risk management strategies through the use of commodity, term, futures, options and swaps; pricing of derivatives; among others. Works that contribute to the topic of risk management and the use of derivatives are expected to contribute to the literature on the subject, given the advances in the studies of finance in Brazil and its intersections with international markets and practices.

Keyword

Leaders

Flavio Luiz de Moraes Barboza: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia)

Herbert Kimura: (Prog de Pós-Grad em Admin – PPGA / UnB - Universidade de Brasília) - (Programa de Pós-graduação em Contabilidade - PPGCont / UnB - Universidade de Brasília)

Leandro Maciel: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

The field of Data Science (DS) in Finance encompasses a diverse set of research fronts, covering from classical problems to emerging challenges. Asset pricing, portfolio management, risk analysis, bankruptcy prediction [and similar issues], and financial markets (including cryptocurrencies) are some of its branches (Markowitz, 1952; Engle, 1982; Barboza et al., 2017; Maciel, 2020). Solutions using machine learning and deep learning have enabled the modeling of complex dependency structures and the capture of non-linear effects, which are recurrent in finance (Goodfellow et al., 2016). Moreover, trading algorithms are already capable of responding to changes in the market environment (Sutton & Barto, 2018). In public finance, DS has supported the formulation of more efficient policies (Tillu et al., 2023). Financial data from public institutions is fundamental for compliance with legal requirements, where DS can contribute to optimizing public service delivery and facilitating decision-making. There is also the potential to examine macroeconomic and fiscal variables (budget, public debt, etc.), helping to identify risk patterns and predict the impact of external shocks. Additionally, the application of DS in behavioral finance analysis has been gaining momentum, integrating big data and text mining to assess investor sentiment and predict asset bubbles (LeBaron, 2001).  
The importance of this topic lies in its ability to offer new methodological approaches and analytical tools that transcend the boundaries of traditional methods, providing a deeper understanding of markets, institutions, and agents, allowing for more robust decision-making supported by more dynamic and updated analyses. The proposal aims to promote interdisciplinary dialogue, integrating finance, statistics, and computing, and encouraging the production of knowledge that contributes to the evolution of the financial environment.

Keyword

Leaders

Ani Caroline Grigion Potrich: (Programa de Pós-Graduação em Administração – PPGAdm / UFSC - Universidade Federal de Santa Catarina)

Wenner Glaucio Lopes Lucena: (Programa de Pós-Graduação em Ciências Contábeis (PPGCC) / UFPB - Universidade Federal da Paraíba)

Moisés Ferreira da Cunha: (Programa de Pós-Graduação em Ciências Contábeis/PPGCONT / UFG - Universidade Federal de Goiás) - (PPGCC / UFU - Universidade Federal de Uberlândia)

The complexity of financial products, services and systems currently available to society makes individuals need to be able to take full advantage of the opportunities they offer, but it is also essential to understand the risks and uncertainties inherent in different products and services . Therefore, financial education has become an essential skill for full participation in society. In addition, financial education is a critical competence in the 21st century for individuals, and efforts are needed to improve it in order to support economic growth in any world economy. However, despite its importance, several studies around the world show that a large part of the world population still suffers from financial illiteracy and that measures to solve this problem are urgent. Furthermore, both developed and emerging country governments are concerned about the level of financial education of their citizens, mainly due to the difficult economic and financial context and the recognition that the lack of financial education is one of the factors that contributed to ill-informed financial decisions with huge negative repercussions. Furthermore, evidence indicates that financial education is a complex, multifaceted phenomenon that directly and indirectly determines other behavioral factors and that it presents itself differently in different socioeconomic and demographic profiles. In this sense, it is an extremely current topic that has been increasingly researched in different spheres, which makes it an important research topic and one that has been growing over the years.

Keyword

Leaders

Graciela Dias Coelho Jones: (FACIC/UFU / UFU - Universidade Federal de Uberlândia)

Wilson Toshiro Nakamura: (Programa de Pós-Graduação em Administração de Empresas - PPGA / Mackenzie - Universidade Presbiteriana Mackenzie)

Natalia Diniz Maganini: (Mestrado Profissional em Gestão para a Competitividade - MPGC - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Essa área temática refere-se a tópicos contemporâneos abordados pela área de Finanças, mas que não são contemplados nas demais áreas temáticas da divisão por se tratarem de assuntos emergentes na área de Finanças. Esses temas merecem ter espaço para sere estudados, discutidos e apresentados.

Como sugestões para submissão de artigos, sem contudo limitar outros temas emergentes, propõe-se os seguintes:

i. FinTechs e Finanças Digitais.
ii. Inteligência Artificial (I.A.) aplicada à Finanças.
iii. Mercado de Private Equity and Venture Capital (PEVC).
iv. Criptomoedas: Crowdfunding, Blockchain, Criptomoeda, ICO (Initial Coin Offer), STO (Security Token Offer).
v. Finanças no esporte: Gestão de equipes esportivas profissionais.
vi. Operações estruturadas e Securitização e Seguros e Previdência.
vii. Interações Sociais e Decisões Financeiras

A justificativa para a proposição dessa área temática está respaldada nos fenômenos que tem permeado o mundo moderno, na nova realidade e no atual cenário proveniente de inovação, novas tecnologias e legislações que impactam de forma significativa a área de Finanças.

Keyword

Leaders

Cristina Dai Prá Martens: (Prog de Pós-Grad em Gestão de Projetos/PPGP / UNINOVE - Universidade Nove de Julho) - (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho)

Suzete Antonieta Lizote: (Prog de Pós-Grad em Administração - PPGA / UNIVALI - Universidade do Vale do Itajaí)

Pedro Henrique Mariosa: (PPGCASA - Programa de Pós Graduação em Ciências do Ambiente e Sustentabilidade / UFAM - Universidade Federal do Amazonas) - (INC - Instituto Natureza e Cultura / UFAM - Universidade Federal do Amazonas)

In recent years, there has been a considerable increase in interest in business models that aim for more than just financial profit, and seek to generate positive impacts on society and the environment (Usman et al., 2022). These models, known as Social and Environmental Impact Businesses (SEIB) (Barki, Rodrigues & Comini, 2020), encompass various approaches, such as social businesses, inclusive businesses, the base of the pyramid businesses, social impact solutions, and social enterprises (Dees, 1998; Yunus et al., 2010).

Although SEIBs emerged in the early 21st century, they are relatively new in Brazil, generally operating for less than five years (Pipe.Social, 2021). They lie between the second and third sectors and aim to solve social or environmental challenges, using business methods to generate positive and sustainable impact (Koppell, 2003; Marins, 2019). While they seek to sustain their operations and growth, they face unique challenges. Their priorities, values, stakeholders, and success metrics are distinct from traditional businesses, requiring a particular approach.

In addition to SEIBs, there are also temporary and specific initiatives developed by companies through projects (PMI, 2017) with social and/or environmental purposes. Social impact projects, for instance, have focused on social justice to promote social innovation in areas such as finance, health, and education (Dodescu et al., 2021; Villiers, 2021). Organizations, through projects, can play a role as facilitators of positive societal impact (Reale, 2022).

This topic invites the development of papers from basic and applied research, allowing for a better understanding of how entrepreneurship, innovation, and technologies can be used for the benefit of social and environmental impact projects and businesses. Best management practices, anchored in entrepreneurship, innovation, and technology theories, can improve their performance and contribute to achieving the Sustainable Development Goals.

Keyword

Leaders

Ana Paula Franco Paes Leme Barbosa: (PRO - Poli Engenharia de Produção / USP - Universidade de São Paulo)

Anapatrícia de Oliveira Morales Vilha: (Ciências Econômicas / UFABC) - (Diretoria Científica / FAPESP)

ROBERTO CARLOS BERNARDES: (Programa de Pós-Graduação em Administração - PPGA / FEI - Centro Universitário da FEI)

This research theme focuses on examining the challenges and opportunities of innovation management in a context of rapid technological and social changes, which we will refer to as a critical context. As new disruptive technologies, such as artificial intelligence (perhaps the most profoundly disruptive technology of the last century), digitalization, and the transition to Industry 5.0 transform the competitive environment, studies that seek to understand how innovation management can help organizations remain relevant and resilient are necessary. Thus, the guiding question for this theme is: How can innovation management help organizations face critical contexts?

We suggest the following themes, though not limited to these:

• The coordination of innovation in disruptive and critical contexts, such as pandemics and the effects of climate change, remains a relevant topic.

• How can companies structure innovation processes that incorporate resilience practices, enabling innovative projects to be maintained or adjusted even in adverse scenarios, with a focus on long-term sustainability?

• Mission-oriented policies set social impact goals, mobilizing resources and actors to tackle challenges that go beyond market interests and address societal demands.

• Company size is a factor that directly influences their approaches to innovation management. While large companies may have dedicated innovation structures and resources to invest in cutting-edge technologies, small and medium-sized enterprises often rely on adaptive solutions and may benefit from collaborative environments.

• Another area of study that could contribute to this theme is research on deep techs—technology-based companies that develop innovations with high scientific and technological impact.

Keyword

Leaders

Andre Grutzmann: (Programa de Pós-Graduação em Administração – PPGA / UFLA - Universidade Federal de Lavras) - (Programa de Pós-Grad em Admin Pública - PPGAP / UFLA - Universidade Federal de Lavras)

Giana de Vargas Mores: (Curso de Mestr Acadêmico em Admin/Prog de Pós-Grad em Admin / ATITUS - Atitus Educação S/A)

Agnieszka Radziwon:

The complex challenges faced by companies increasingly demand creative and sustainable solutions. However, traditional organizational structures can pose obstacles that hinder or prevent new value propositions. Thus, Innovation Ecosystems (IE) represent organizational formats for interdependent cooperation in value creation (Adner, 2006; Gomes et al., 2018). At the same time, the public sector continues to struggle in incorporating these new organizational configurations into public policy. Therefore, beyond advancing the differentiation between innovation ecosystems and those of business, entrepreneurship, and knowledge (Scaringella, Radziwon, 2017; Cobben et al., 2022), it is essential to enhance the analytical structures for IEs (Coletto et al., 2024). This call for papers invites studies that investigate the following aspects, among others:

1. Tangible and intangible structural elements and factors of innovation ecosystems; 
2. Dynamics, genesis, orchestration, management, and governance of innovation ecosystems, along with their lifecycle, performance metrics, and maturity aspects; 
3. Regional, sectoral, corporate, and national dimensions of IEs; 
4. Environments that promote innovation (science and technology parks, research parks, technopoles, etc.); 
5. Public policies for fostering, evolving, and expanding innovation ecosystems; 
6. Open innovation mechanisms and practices for co-creation within IEs; 
7. Innovation ecosystems focused on responsibility and sustainability; 
8. Incremental, radical, disruptive, or sustaining innovation in IEs;
9. Research methods and tools for IE studies.

Keyword

Leaders

Kadígia Faccin: (Prog de MestrProf em Admin: Gestão Contemporânea das Organizações / FDC - Fundação Dom Cabral)

Luciana Maines da Silva: (Prog de Pós-Grad em Admin/Área Escola de Gestão e Negócios – PPGAdm / UNISINOS - Universidade do Vale do Rio dos Sinos) - (Mestrado Profissional em Gestão Educacional / UNISINOS - Universidade do Vale do Rio dos Sinos)

In recent decades, the concept of grand challenges (GCs) has encompassed debates on climate change, inequality and global health crises, and calls for innovative solutions that transcend traditional disciplinary and organizational boundaries. By considering innovation as a process, the focus is on the key dimensions of Responsible Innovation.

We expect discussions that address, among other topics: a) How entrepreneurship can be a driving force in overcoming global grand challenges, integrating sustainable solutions from conception to implementation; b) Innovation strategies that integrate ESG principles to generate sustainable value and positive impact; and c) Entrepreneurial initiatives that have been guided by a responsible innovation agenda, aiming to address specific global challenges; d) Strategies to increase public dialogue, bioethics, research integrity and risk management are all mechanisms that support Responsible Innovation (RI) governance. These mechanisms must be aligned and integrated to provide a coherent and legitimate governance approach. This alignment can be achieved through approaches such as Constructive Technology Assessment, which integrates multiple levels of governance to address public policies (macro level), laboratory research (micro level) and institutional structures and practices (meso level); and e) strategies tools and practices aligned with the track’s proposal.

The goal is to bring together research demonstrating a clear intersection between innovation, entrepreneurship, and a conscious and ethical approach to global challenges, providing insights into how these areas can reinforce each other to create a lasting impact. To this end, research directed at this theme must necessarily establish a clear and robust connection between the topics addressed and the division’s central proposal.

Keyword

Leaders

Aurora Carneiro Zen: (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul)

Bibiana Volkmer Martins: (Prog de Pós-Grad em Admin/Área Escola de Gestão e Negócios – PPGAdm / UNISINOS - Universidade do Vale do Rio dos Sinos)

Frédéric Prevot: (Strategic Management / KEDGE Business School Bordeaux)

Sustainability transition models are supported by the understanding that productive and even survival dynamics, such as population growth and technological and economic development, profoundly affect the planet, requiring objectives, metrics, and indicators that guide the search for sustainability (Viola & Mendes, 2022). Some models have been developed in response to these demands. Geels (2011) proposed a multilevel approach, understanding that structures support a paradigm and through them sustainable solutions can be achieved. In the search for the transition to sustainability, authors such as Avelino and Wittmayer (2016) also stand out, focusing on the understanding that relationships between multiple actors can describe interactions on different axes (public-private, for-profit-nonprofit, formal-informal), allowing us to understand who supports possible changes and innovations, identifying who exercises power in the transition processes to sustainability. The promotion of innovation ecosystems has been used by territories and companies as an alternative to connect and engage actors in facing these major challenges (Nilsson and Ritzén, 2023) and in promoting sustainable development (Xin, Miao and Cui, 2023). These actors are structured in networks and interact in a complex way, seeking a balance between conflicting interests and converging objectives (Foss, Schmidt and Teece, 2023).

This theme will seek to explore how innovation ecosystems can influence the sustainability-oriented transition. It covers the following topics:

• Proposal of new approaches for Sustainability-Oriented Innovation Ecosystems in the context of the global South;
• Theoretical and Empirical Studies on Sustainability-Oriented Transition in Innovation Ecosystems;
• Articulation of stakeholders and development of artifacts for sustainability in the context of innovation ecosystems;
• Governance and Orchestration of Sustainability-Oriented Innovation Ecosystems;
• Contribution of Innovation Ecosystems to the Sustainable Development Goals;
• Comparative studies between the global South and the global North in the sustainability-oriented transition.

Keyword

Leaders

Edmundo Inácio Júnior: (Programa de Pós-Graduação em Administração - PPGAdm / UNICAMP - Universidade Estadual de Campinas)

Augusto de Castro Rocha: (University of Edinburgh/UK / University of Edinburgh)

Fernando Antonio Prado Gimenez: (Program de Pós-Graduação em Políticas Públicas / UFPR - Universidade Federal do Paraná)

The proposed theme seeks to foster conceptual, methodological and empirical discussions on the dynamic evolution of entrepreneurial ecosystems (EEs) and their future trajectories. EEs are complex, interconnected networks that include entrepreneurs, institutions, investors, and supporting infrastructure (BROWN; MASON, 2017; SPIGEL, 2017). Understanding their evolution is crucial for enabling sustainable growth, innovation, and regional development (WURTH; STAM; SPIGEL, 2021).

Building on seminal works such as ISENBERG (2010), which highlights the systemic nature of EEs, and SPIGEL (2017), which explores the socio-material aspects of these systems, this theme aims to encourage scholarly research that unpacks the intricacies of EEs, their adaptability, and resilience. This theme will promote interdisciplinary collaboration, bringing together insights from entrepreneurship, regional development, innovation studies, among others. We invite discussions expanding the full potential of the ecosystem metaphor (HARRISON; ROCHA, 2024), encouraging research that informs policymakers and ecosystem stakeholders about strategies to foster long-term growth, adaptability and sustainability in cities and regions.

Key research objectives include understanding ecosystems' adaptive mechanisms, identifying factors promoting ecosystem health, and exploring how technology and resource circulation reshape entrepreneurial ecosystems in different contexts.

Topics of interest include but are not limited to: Investigating how EEs adapt and recover from economic, social, and environmental shocks; Exploring the impact of digital platforms, AI, and blockchain on EEs; Understanding how EEs can better support marginalised or underrepresented entrepreneurial communities; Analysing the stages of development and evolution of EEs over time; Examining the role of government policies in shaping and nurturing EEs; Assessing how cross-border collaborations and global networks influence local EEs; Defining and measuring the success of EEs beyond traditional metrics; Examining the role of financial and non-financial resources, including how capital, knowledge, and talent.

Keyword

Leaders

Julio Araujo Carneiro da Cunha: (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho) - (Escola de Comunicações e Artes - ECA / USP - Universidade de São Paulo)

Victor Silva Corrêa: (Programa de Pós-Graduação em Administração / UNIP - Universidade Paulista)

Entrepreneurship and innovation are engines of economic growth and social development. However, there is a dark side that casts light on a problematic dimension, still underexplored in studies of the phenomenon. This thematic proposal fits into this context, encompassing: (1) Negative aspects of entrepreneurship, including how the pressure for success and growth can lead to unethical practices, as well as addressing mental health issues related to business failure; (2) Risks of innovation, including the effects of innovation on social and economic inequalities, as well as adverse environmental impacts stemming from technologies (especially disruptive ones); (3) Governance challenges, control, and risk mitigation reflecting on the ethical responsibility of entrepreneurs and innovators; (4) Dilemmas related to breaking rules and regulations through innovative business models that result in market imbalance and predatory business practices; (5) Negative social, economic, and environmental impacts arising from the implementation of new businesses and innovations affecting local communities; (6) The relationship between disruptive innovation and job obsolescence, as well as its implications for the future of work and interpersonal relationships; (7) Inequalities resulting from restricted access to innovative alternatives and the pursuit of democratizing access to technologies; (8) Policies to regulate innovative business practices and protect the rights of companies and civil society, ensuring ethical and sustainable practices in entrepreneurship; (9) Cases of innovations that proved to be fraudulent and market manipulations that led to legal and reputational consequences. From this set of sub-themes, a platform can be offered to discuss the challenges and risks associated with entrepreneurship and innovation. By considering the dark side of the phenomena presented here, a more balanced understanding of reality can be achieved, contributing to more responsible and sustainable business practices.

Keyword

Leaders

Ana Cláudia Azevedo: (Programa de Pós-Graduação em Administração - PPGAdm / UFV - Universidade Federal de Viçosa)

Rafael Morais Pereira: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

Bruno de Souza Lessa: (Programa de Pós-Graduação em Administração - PPGA / UNIFOR - Universidade de Fortaleza)

The dynamics of entrepreneurship and innovation have been increasingly shaped by collaborative partnerships, whose increasing complexity, whether in ecosystems, clusters, networks, or non-ecosystem arrangements, requires a deeper understanding of their governance, implementation, and evaluation of outcomes. This theme invites contributions that explore how organizations can design, operationalize, and evaluate the performance of these collaborations, fostering value co-creation at different organizational levels.

Given this scenario, the aim is to develop a holistic understanding of how, when, where, and why certain governance models and operationalization of collaborative relationships are more effective than others. This theme encourages studies from different theoretical lenses that investigate the evolutionary challenges of partnerships, including misalignment of objectives, asymmetries of resources and capabilities, dependency risks, relationship stability, and unequal distribution of value. These issues are recurrent in ecosystems and other collaborative arrangements involving national and multinational corporations, SMEs, public companies, and social businesses at different stages of maturity.

Studies may address questions such as:

• How can collaborative innovation strategies be implemented within specific settings, such as alliances, networks, clusters, platforms, and ecosystems?
• How do partnerships vary across sectors, such as high-tech, low-tech, services, and creative industries at different organizational levels?
• Under what conditions do innovation collaborations between the private, public, and civil society sectors thrive or fail?
• How can organizations design governance models that increase the effectiveness of collaborative partnerships?
• How can complementarity and interdependence between business, government, and academia be used to foster collaborative innovation and value co-creation?

We encourage submissions that adopt a multi-level approach (micro, meso, and macro) to understand the complexity of collaboration across different organizational forms and sectoral contexts. Studies based on empirical data and conceptual papers that offer new frameworks are welcome.

Keyword

Leaders

Simone Vasconcelos Ribeiro Galina: (Programa de Pós-Graduação em Administração de Organizações - PPGAO / FEA-RP/USP - Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto - Universidade de São Paulo)

Iraci de Souza João Roland: (Programa de Mestrado Profissional Interdisciplinar em Inovação Tecnológica / Universidade Federal de São Paulo)

Stelvia Matos: (Reino Unido / Surrey Business School)

We consider the “Global South” to be regions that are often marginalized politically or culturally, occupying peripheral positions of geopolitical power due to European colonization and its economic and social impacts (Dados & Connell, 2012). This influences the generation of knowledge in management, which generally mirrors the interests and theoretical approaches of developed countries (Wanderley et al., 2021). There has been a recent appreciation of solutions from the Global South (Sousa-Santos, 2015; Quijano, 2007), which often occur through the rescue of traditional (or pre-colonial) knowledge and practices. This is because the adaptation of Eurocentric innovations does not always constitute better innovations for local social needs. These innovations should be built through the involvement of actors engaged in the local context (Cajaiba-Santana, 2014). Thus, it is relevant to understand perspectives that lead to innovative solutions for inclusive social and economic development, and for addressing the problems found in the region. It is important to give visibility to stories and cases from the Global South. This offers new agendas for innovation management, which may particularly address, but are not limited to, the following issues:

• Innovation that enhances the integration between traditional and contemporary knowledge.
• Alliances and inter-organizational relationships (involving companies, community businesses, academia, government, civil society, etc.) for innovation aimed at solving socio-environmental problems in the Global South.
• The use of innovation in business/management models in countries of the Global South that enable inclusive social and economic development while minimizing environmental impacts.
• Practices or efforts made by multinational corporations to produce innovative solutions that contribute to inclusive social and economic development in the Global South.
• New methodological aspects and innovative methods in conducting community-engaged research, overcoming distrust and exploring different types of knowledge (e.g. participatory methodologies; action research; non-colonizing intervention, etc.)

Keyword

Leaders

Bruno Anicet Bittencourt: (Prog de Pós-Grad em Admin/Área Escola de Gestão e Negócios – PPGAdm / UNISINOS - Universidade do Vale do Rio dos Sinos)

Giancarlo Gomes: (Prog de Pós-Grad em Admin/Centro de Ciências Sociais Aplic – PPGAd/CCSA / FURB - Universidade Regional de Blumenau)

Lucas Bonacina Roldan: (Programa de Pós-graduação em Administração – PPGAd / PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul)

The human factor of innovation and entrepreneurship has become increasingly central to both academic research and business practices. While traditional studies in these fields focus mostly on organizations and ecosystems, understanding the role of the individual in the process of innovation and entrepreneurship has gained increasing relevance. How can we empower individuals to be more innovative and entrepreneurial? What skills should be developed to encourage these behaviors? Furthermore, how can organizations create cultures that promote and sustain innovation? What metrics can be used to effectively evaluate innovative and entrepreneurial behavior? And which educational methodologies are most effective in fostering innovation and entrepreneurship?

This track seeks to explore research that examines the human and relational side of innovation and entrepreneurship, welcoming both theoretical essays and empirical work. Topics include, but are not limited to:

• Education and Pedagogy for Innovation and Entrepreneurship;
• Entrepreneurial Intention and its Developments;
• Leadership, Learning and Organizational Culture for Innovation;
• Skills and Behaviors required for Innovation and Entrepreneurship;
• Methodologies and Tools for Fostering Innovation and Entrepreneurship.

Keyword

Leaders

Daniela Callegaro de Menezes: (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul) - (PPGAgro - CEPAN / UFRGS - Universidade Federal do Rio Grande do Sul)

Paulo Henrique Montagnana Vicente Leme: (Programa de Pós-Graduação em Administração – PPGA / UFLA - Universidade Federal de Lavras)

Jose Enrique Arias Perez: (Programa de Doctorado en Administración y Organizaciones / Universidad de Antioquia)

Digital transformation presents itself as a solution to the demands of organizations in different economic sectors and society in general. Technological innovations involving IoT, Cloud Computing, Blockchain, Artificial Intelligence, Geotechnologies, among others, have brought cost, efficiency and competitiveness gains to those who adopt them. In this sense, we are still trying to understand how digital innovations benefit the environments where they are applied? However, there is also a side that deserves attention when it comes to the negative impacts of adopting these technologies. Behavioural changes in communities that depend on tacit knowledge to remain productive, restrictions on the development of creativity and analytical capacity in professionals and future professionals, the emergence of new epidemics among users, among others, are concerns that go beyond organizational environments, but which have a direct impact on innovation ecosystems. It is therefore also important to understand what negative impacts digital innovations have on the environments where they are applied.  Furthermore, are the technologies effectively accessible to ecosystems? What market infrastructures enable digital innovation to take place?

Topics of Interest:

• Benefits perceived by organizations with the adoption of digital innovations;
• Negative consequences perceived by the different actors in the ecosystem with the adoption of digital innovations;
• Development of sustainable digital innovations;
• Co-creation of solutions to society's demands using digital technologies;
• Disruptive innovations generated through the adoption of digital technologies;
• Capacity to diversify markets through the adoption of digital technologies;
• The impact of digital transformation on organizational culture;
• The impact of digital technologies on market habits and behavior;
• The different market infrastructures that allow digital innovations to take place
• Correlation between digital technologies, their adoption and diffusion, and market infrastructures
• The importance of connectivity and extension and training systems.

Keyword

Leaders

Brenno Buarque: (Campus Quixadá / UFC - Universidade Federal do Ceará)

DANIEL PAULINO TEIXEIRA LOPES: (Prog de Pós-Grad em Admin - PPGA / CEFET-MG - Centro Federal de Educação Tecnológica de Minas Gerais)

Elias Pereira Lopes Júnior: (Programa de Pós-Graduação em Administração / UFCA - Universidade Federal do Cariri) - (Programa de Pós-Graduação em Administração / UECE - Universidade Estadual do Ceará)

The use and development of artificial intelligence (AI) has been accelerated in recent years in several economic sectors, consolidating itself as an important tool for management. AI has also been seen as a matter of national sovereignty and the object of national strategies (BRASIL, 2024). In the organizational context, AI can be used as a tool to support managers in processing information in several areas (Hafner, Wincent, Parida and Gassmann, 2021), such as 1) generation and development of ideas; 2) collection and analysis of data in management systems; 3) recognition of bottlenecks and proposal of solutions; 4) automation of processes. More specifically, when we relate AI to Innovation Management, there is a range of opportunities for researchers and managers in the area to focus on its possible applications in routines, practices and research (Mariani, Machado, Magrelli, & Dwivedi, 2023; Paschen, Pitt, & Kietzmann, 2020; Roberts & Candi, 2024). The objective of this theme is to explore tools, techniques, practices, perspectives and approaches of artificial intelligence applied to innovation management, from a practical perspective as well as in applications in academic studies in the area.
Thus, it is possible to list possible areas of study between Innovation Management and Artificial Intelligence, among them:
1. Use of AI in any stages of the innovation process in the public, private and third sectors;
2. AI in open innovation processes and in the management of innovation ecosystems;
3. Comparative view of the application of AI to innovation management in different geographies, sectors and sizes of organization;
4. Critical approaches to AI in the context of innovation management (e.g.: biases, innovation protection, risks, etc.);
5. Use of AI for organizational management, in organizational systems, in knowledge management.

Note: this topic does not include works that are not linked to the area of ​​Applied Social Sciences.

Keyword

Leaders

Daiane Mulling Neutzling: (Programa de Pós-Graduação em Administração - PPGA / UNIFOR - Universidade de Fortaleza)

Renata Peregrino de Brito: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

Paola Schmitt Figueiro: (Curso de Mestrado Acadêmico em Administração / FEEVALE - Universidade Feevale)

Current economic development models have led to the expansion of heavily urbanized societies, dependent on various public and private services, at the cost of over-exploiting natural resources. In this context, entrepreneurship arises as a key tool to address society’s pressing issues, serving as a catalyst for positive impacts, particularly in environmental restoration and social justice.

Entrepreneurs operating outside traditional entrepreneurship face significant challenges. This proposal highlights research on social entrepreneurship (SE) and micro-entrepreneurship (ME), especially in peripheral regions and among those at the Base of the Pyramid. These forms of entrepreneurship act as effective tools for poverty reduction and the productive inclusion of socioeconomically vulnerable populations, fostering their active engagement in economic activities while reinforcing the social fabric in marginalized areas.

The proposal also seeks to integrate innovative research methodologies, emphasizing close collaboration between researchers and practical study contexts. Researchers play an active role in enhancing the understanding of these phenomena, ensuring that theoretical and practical approaches align with the real needs of communities and the initiatives being studied. This promotes a more participatory and transformative research process, combining academic rigor with hands-on experience.

This theme aims to gather research in the following areas:

• Challenges and opportunities for the development of SE and ME in peripheral regions, considering the institutional, cultural, and socio-economic environment.
• Analysis of entrepreneurs' behavioral aspects, institutional influences, and the effects of informality and stigma on business development in peripheral areas.
• Examination of intersectionality and the impact of gender and race on the challenges and opportunities faced by micro-entrepreneurs and social entrepreneurs.
• Studies on monitoring and impact assessment of SE and ME in peripheral areas.
• Research methods and approaches focused on SE and ME in peripheral contexts.

Keyword

Leaders

Silvio Bitencourt da Silva: (Mestrado Profissional em Direito da Empresa e dos Negócios / UNISINOS - Universidade do Vale do Rio dos Sinos)

Luiz Carlos Di Serio: (Mestrado Profissional em Gestão para a Competitividade - MPGC - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo) - (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Glessia Silva: (Programa de Mestrado Acadêmico em Administração da Universidade Federal de Sergipe - PROPADM/SE / Universidade Federal de Sergipe - UFS)

The contemporary scenario, marked by major global challenges such as the climate crisis and social inequality, demands a profound reassessment of the role of entrepreneurship and innovation in response to society's emerging needs and to stimulate the creation of opportunities.

In this context, this issue emerges as crucial, requiring a critical analysis of how to build a dynamic, sustainable and inclusive economic development model, with a central focus on the strategic role of public policies for entrepreneurship and innovation.

We propose an in-depth debate, with an emphasis on research, on the intersection between entrepreneurship, innovation, sustainability, equity, social justice and other major global challenges, with a focus on the development of effective public policies. We seek to stimulate research and the development of new theoretical and methodological approaches to understand and drive the formulation, implementation and evaluation of public policies for entrepreneurship and innovation in different frameworks of “science, technology and innovation” from a “transformative” perspective.

Key questions to be explored:

- How can we develop public policies that promote the creation of sustainable and inclusive business models, prioritizing "missions and mission-driven innovation policies"?

- What are the implications of sustainability for financial management and decision-making in organizations, taking into account theoretical and methodological advances in entrepreneurship and innovation policies, and how do these issues impact the formulation of public policies?

- How can we encourage entrepreneurship and innovation in a context of global challenges, considering their "rationale, lessons and challenges", and how can we translate these reflections into effective public policies?

We believe that this topic can be a fertile space for the exchange of knowledge, the production of innovative research and the construction of effective solutions to today's challenges, with a focus on the formulation of public policies capable of driving the transformation towards a more sustainable future.

Keyword

Leaders

Fabio Luis Falchi de Magalhaes: (Mestrado Profissional Interdisciplinar em Inovação Tecnológica (​PIT) / Universidade Federal de São Paulo)

Marcia Rodrigues dos Santos Capellari: (Curso de Mestr Acadêmico em Admin/Prog de Pós-Grad em Admin / ATITUS - Atitus Educação S/A)

João de Paula Ribeiro Neto: (Prog de Pós-Grad em Admin / USCS - Universidade Municipal de São Caetano do Sul)

The theme “Fundraising for Technological Innovation” encompasses the landscape, challenges, opportunities, and recommendations, as well as other essential factors for the sustainable development of innovative projects in an increasingly competitive global environment. Access to financial resources is essential to transform ideas into processes, products, services, and solutions that drive the economy and promote technological and social advancement.

National funding programs, including non-reimbursable options (grants) such as FINEP, Programa Centelha, Rota 2030, Embrapii, and PIPE-FAPESP, offer direct and indirect financial support, complemented by tax incentives such as Lei do Bem and Lei de Informática; reimbursable resources, such as those from BNDES, increase project feasibility.

Private investment, through venture capital, corporate venture, private equity, crowdfunding, and business angels, is also essential, especially for high-tech businesses. International programs, such as the SBIR (USA) and others from the European Union, Israel, and BRICS, along with mandatory investments regulated by agencies such as ANP and ANEEL, expand opportunities. Additionally, financing focused on sustainability, such as Green Bonds, Sustainability Bonds, and Social Bonds, also contribute to this scenario.

Organizational arrangements, such as incubators, consortia, and alliances between companies, innovation centers, ICTs, universities, and government, form ecosystems that strengthen collaboration on integrated projects in search of funding.

It is essential to prioritize regional funding and financial access for SMEs, startups, and organizations at different stages of maturity, overcoming bureaucratic barriers that limit these initiatives. It is fundamental to address thematic lines in strategic sectors and use enabling technologies and impact metrics to enable projects with higher technological risk. This management requires attention to documentation, call requirements, commercial, technical, scientific, and methodological aspects. It is also vital to consider accountability and intellectual property, ensuring effective and responsible execution.

Keyword

Leaders

Vânia Maria Jorge Nassif: (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho)

Cândido Vieira Borges Junior: (Programa de Pós-Graduação em Administração - PPGADM / UFG - Universidade Federal de Goiás)

Henrique Cordeiro Martins: (Programa de Doutorado e Mestrado em Administração/PDMA / FUMEC - Universidade FUMEC)

Although entrepreneurship has been widely studied, female entrepreneurship has gained increasing academic and empirical relevance in recent years (Brush & Cooper, 2012; Cardella et al., 2020; De Bruin et al., 2007; De Vita et al., 2014; Owalla & Al Ghafri, 2020). Women entrepreneurs contribute significantly to socioeconomic development through activities such as job creation, poverty reduction, and reducing social exclusion (Brush & Cooper, 2012; Cardella et al., 2020; De Vita et al., 2014). The literature shows that this growth is particularly significant in emerging and developing countries (Zhang & Zhou, 2019), where female entrepreneurship plays a crucial role in economic development and societal well-being (Afshan et al., 2021; Owalla & Al Ghafri, 2020; De Vita et al., 2014). Women, however, face greater challenges than men, such as family conflicts (Santos et al., 2018; Surangi, 2018), limited access to resources (De Vita et al., 2014), and difficulties with human capital (Afshan et al., 2021). They also struggle to build and manage social networks (Afshan et al., 2021; Corrêa et al., 2022), face discrimination, prejudice, and harassment, and deal with inadequate government policies that fail to support female entrepreneurship (Moreira et al., 2019). Moreover, cultural factors and social norms impact women entrepreneurs' emotional behaviors and business decisions. In this complex scenario, female entrepreneurship remains multifaceted, influenced by numerous contextual factors. Research must focus on understanding the dynamics between female entrepreneurs, their businesses, and their environments to address contemporary challenges. Combining theoretical and empirical studies, future research should explore:

• Sustainable and Social Impact Female Entrepreneurship
• Inclusive Female Entrepreneurship and Diversity
• Barriers and Challenges of Female Entrepreneurship
• New Practices of Female Entrepreneurs
• Female Entrepreneurship and Technological Challenges
• Female Entrepreneurship and Self-Employment

Keyword

Leaders

Edmilson de Oliveira Lima: (Programa de Pós-Graduação em Administração - PPGA / UNINOVE - Universidade Nove de Julho)

ROSE MARY ALMEIDA LOPES: (N/A / ANEGEPE) - (Vice-Presidência / ANEGEPE Associação Nacional de Estudos de Empreendedorismo e Gestão de Pequenas Empresas)

João Paulo Moreira Silva: (Programa de Pós-Graduação em Administração – PPGA / PUC Minas - Pontifícia Universidade Católica de Minas Gerais)

A number of challenges and obstacles are inherent to the field of entrepreneurship, many of which take the form of threats and difficulties. Threats are problems that have the potential to occur; although the precise manner and likelihood of their occurrence is uncertain. Difficulties are problems that are actually faced, which usually impose barriers and require the expenditure of greater resources in order to achieve their desired outcomes. A lack of resources is a common problem faced by organizations, especially in the context of crises such as disasters and pandemics (Osiyevskyy et al., 2023; Nelson and Lima, 2020; Lima, 2022). However, this shortage is already a prevalent issue among small organizations, including small businesses and associations, and is further exacerbated by crises.

Entrepreneurship, particularly in small organizations, has demonstrated the capacity to surmount challenges in the context of limited resources. It is imperative to recognize the value of achieving significant outcomes with limited resources. This behavior, which may appear to be self-evident when resources are limited, requires further investigation. There is a lack of studies examining the methods of achieving a great deal with limited resources and the ways in which these methods interact and complement one another. For example, effectuation (Sarasvathy, 2001), bricolage (Baker and Nelson, 2005), and bootstrapping (Michaelis et al., 2020) are some of the studied modes. Nevertheless, further investigation is required to ascertain how these approaches interact and complement one another, as well as to identify their respective limitations and the types of challenges they are most effective in addressing. Other modalities, such as gambiarras, knack (jeitinhos), and the Indian jugaad, also exist but have yet to be subjected to sufficient research.

This call for submissions invites theoretical and empirical papers, as well as quantitative, qualitative, and mixed-methods studies, which may include international comparisons and perspectives.

Keyword

Leaders

Daniela Meirelles Andrade: (Programa de Pós-Graduação em Administração – PPGA / UFLA - Universidade Federal de Lavras) - (PPGAP / UFLA - Universidade Federal de Lavras)

Alex Fernando Borges: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia) - (FACES / UFU - Universidade Federal de Uberlândia)

LUCIANA RODRIGUES FERREIRA: (Mestr e Dout em Admin - PPAD / UNAMA - Universidade da Amazônia) - (Observatorio de Governança Publica / Secretaria de Estado da Fazenda - SEFA.PA)

The theme highlights the role of public entrepreneurship as a tool to face complex challenges in order to contribute with its efficiency to mitigate public problems and generate social value for the community and its surroundings. Based on an analysis of the main barriers to government efficiency – such as bureaucracy, scarcity of resources and the lack of integration between different levels of government – ​​the theme searches for collaborative solutions, involving public servants, citizens and companies. Collaborative efforts and behaviors are observed beyond the public sector, involving business and third sector organizations to co-create projects and solutions for the common good or of a given community. In this sense, it seeks to bring together researchers and strengthen inter(multi)disciplinary research agendas, through collaborative and networked actions. It is expected to receive works with different epistemologies and methods that address: 

• Entrepreneurship in the Public Sector linked to contemporary aspects such as public strategy, resilience, co-participation and generation of public value by generating innovative solutions to chronic problems in the sector at different territorial scales: supranational, national, regional and local;
• Tools such as Design Thinking for the construction of more efficient and citizen-centered public policies based on digital transformation and technological innovation;
• Practical cases of public and social entrepreneurship to demonstrate collaboration between government, civil society and the private sector to foster public and social innovation;
• Configurations, formulation, implementation and evaluation of policies to support entrepreneurship, enterprises and the creation and development of (new) markets and impact actions for intrapreneurship in the public sector;
• Manifestations, appropriations and resignifications of (intra)entrepreneurial Culture in the Public Sector and its relations with Society and Sustainable Development.

Keyword

Leaders

Marcelo Amaral: (Mestr Prof em Admin/Prog de Pós-Grad em Admin - MPA/PPGA / UFF - Universidade Federal Fluminense)

Andrea Aparecida da Costa Mineiro: (Programa de Pós-Graduação em Administração – PPGA / UFLA - Universidade Federal de Lavras)

Adriana Ferreira de Faria: (Economia / UFV - Universidade Federal de Viçosa)

The economy and society continue to undergo rapid transformation. This context requires the reformulation of the role of governments, academia, companies and institutions as a whole. Specifically, in business dynamics, national and regional innovation models and policies face changes with technological trends, implying new organizational configurations.

The Triple Helix metaphor, formed by the connections between actors in the university-business-government spheres, proposed by Etzkowitz and Leydesdorff (1995), has been incorporating new relevant actors for the generation of innovation, such as society (Quadruple Helix) and sustainability (Quintuple Helix), specifically in this context of rapid technological transformations (Etzkowitz & Leydesdorff, 1995; Carayannis & Campbell, 2009). This evolution has led to the design of a helix theory and the neo-Triple Helix model, as a synthesis of this model (Carayannis & Campbell, 2022; Cai, 2022).

The relationships between the actors analyzed by the helix theories reflect the transformation of the university, from traditional to entrepreneurial, as a key element in the creation of technical-scientific knowledge in the knowledge economy. And how innovation mechanisms and environments (IEM) decode scientific knowledge into innovation, whether in environments such as business incubators, technology parks, innovation hubs, regional economic development projects, among others.

This topic will be receiving submissions in the following themes:

- Creation, management, consolidation and impacts of innovation environments (ecosystems; business incubators; science and technology parks; innovation hubs, areas and districts, among others)

- Knowledge protection and technology transfer mechanisms (marketing offices, technology innovation centers, among others);

- Innovation systems (national/regional) and the Triple Helix approaches and derived models;

- The role of organized civil society in innovation and economic development;

- The role of the university in the 21st century, entrepreneurial university, engaged university, sustainable university, sustainable entrepreneurial university and university management.

Keyword

Leaders

Alex Fabianne de Paulo: (Programa de Pós-Graduação em Administração - PPGADM / UFG - Universidade Federal de Goiás)

Alexandre Aparecido Dias: (Programa de Pós-Graduação em Administração de Organizações - PPGAO / FEA-RP/USP - Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto - Universidade de São Paulo)

Flávia Oliveira do Prado Vicentin: (Programa de Pós Graduação em Administração de Organizações FEARP/SUP / USP - Universidade de São Paulo)

Discussions about climate change have intensified, especially in the face of recurrent and severe disasters affecting various countries around the world. Diplomatic mechanisms, such as the United Nations Framework Convention on Climate Change (UNFCCC), the Intergovernmental Panel on Climate Change (IPCC), the Kyoto Protocol, and the Paris Agreement, as well as governance instances like the Conference of the Parties (COP), aim to establish and manage proposals, agreements, and targets to mitigate and reduce the rapid increase in global temperature and its consequences. In this context, the development of sustainable technologies becomes crucial to support countries in meeting their climate goals, positioning innovation as an essential vector for the transition towards a low-carbon economy. Despite the efforts of middle-income countries in developing innovations and transferring climate technologies - exemplified by the creation of the Technology Implementation Programme - asymmetries persist between developed and developing countries regarding the capacity to create and rapidly deploy new technologies that reduce greenhouse gas (GHG) emissions. Thus, it becomes urgent to expand studies on effective technology transfer mechanisms, with a focus on the transition to a low-carbon economy, especially in developing countries. Research on technology transfer and technological cooperation to support the transition towards a low-carbon economy is of interest to this thematic axis, as well as studies that explore ways to strengthen the technological absorption capacity of developing countries in order to reduce technological gaps. Additionally, the role of the bioeconomy in reducing these asymmetries between nations at different stages of development is also of special interest to this thematic area. 

Keyword

Leaders

Joysi Moraes: (Mestr Prof em Admin/Prog de Pós-Grad em Admin - MPA/PPGA / UFF - Universidade Federal Fluminense)

Jairo de Carvalho Guimaraes: (Programa de Pós-graduação em Políticas Públicas (PPGPP) / Universidade Federal do Piauí - UFPI)

FÁTIMA REGINA NEY MATOS:

The Sustainable Development Goals (SDGs) include promoting inclusive and sustainable economic growth, full and productive employment and decent work for all. However, in countries like Brazil, the rate of young people aged 15 to 24 who are neither employed nor studying stood at 20.6%. The country have integrated entrepreneurship education at both basic and higher education levels with the purpose of providing means for individuals to develop skills and competencies that enable them to engage in increasingly complex activities. Since the late 20th century, authors have proposed that entrepreneurship can and should be taught and encouraged, aiming to foster active citizenship attitudes and entrepreneurial competencies, generating and transforming new ideas into social, economic, and cultural values.

In this regard, it is essential to pay attention to the educational ecosystem. This topic encompasses both theoretical and empirical studies from articles that examine, among other possibilities within the scope of this call:

- The ecosystem of entrepreneurship education.

- International perspectives on collaboration between schools/universities.

- Entrepreneurship education in a world impacted by technological revolution and the development of Industry 4.0.

- Entrepreneurship education and the promotion of inclusive and sustainable economic growth and the promotion of decent work for all.

- Entrepreneurship education as continuing education.

- Entrepreneurship education in Basic Education and Higher Education.

- Pedagogical and organizational practices for the development of entrepreneurship education.

- Integration of Vocational Education and Entrepreneurship Education.

- Educator training for teaching entrepreneurship and Educational methodologies for entrepreneurship.

- Innovative learning environments.

- Didactic-pedagogical practices oriented toward entrepreneurship for comprehensive professional training.

- Studies and research, technical-technological products, and teaching cases in Entrepreneurship.

Keyword

Leaders

Graziela Dias Alperstedt: (Prog de Pós-Grad Profissional em Administração - ESAG / UDESC - Universidade do Estado de Santa Catarina)

Ana Clarissa Matte Zanardo dos Santos: (Programa de Pós-graduação em Administração – PPGAd / PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul)

Current social, economic, political, and environmental challenges have mobilized diverse organizations at local, regional, and national levels to address these issues. Despite this, few analyses have been undertaken regarding social innovations and their ecosystems in terms of theories, epistemologies, and responses to these problems (Pradel Miquel, M.; García Cabeza, M.; Eizaguirre Anglada, S., 203). Brazil, with its territorial diversity, is a hotbed of these innovations, and the country's different territorial configurations suggest the need to situate the debate globally (Andion, Alperstedt, Graëff, 2020). In this perspective, the theme proposes to debate social innovations and their consequences in rural and urban contexts (Domanski, Howaldt; Kaletka, 2020). In this sense, it seeks to discuss social innovation and its relationship with social change and transformation, based on its consequences, highlighting multisectoral and multilevel perspectives. It is interested in the results of research on social innovations, social innovation ecosystems and their consequences in the territories, directing the focus to the collective responses directed at the capacity of the different actors to develop socially innovative practices. The approach of Social Innovation and Social Innovation Ecosystems (SIEs) and  their influence on the promotion of more sustainable cities is central to this research agenda and also in the practice of social innovation (Kaletka; Markmann; Pelka, 2016; Alijani Et Al, 2016; Hodson; Kaika, 2017; Howaldt et al, 2018; 2019; Andion, C.; Alperstedt, G. D.; Graeff, 2020). The theme invites authors to submit articles on the following topics, but not limited to them:

- Discussion on paradigms, epistemologies and theories of social innovation;

- Experiences of social innovation and social innovation ecosystems in rural and urban areas;

- Social innovation and governance for sustainability;

- Social innovations and multi-sector and multi-level perspective;

- Comparative studies on social innovation and social innovation ecosystems;

Keyword

Leaders

Aline Mariane de Faria: (Programa de Pós-Graduação em Administração - PPGA / FEI - Centro Universitário da FEI)

ABRAAO FREIRES SARAIVA JUNIOR: (Parque Tecnológico (Partec UFC) / UFC - Universidade Federal do Ceará)

Valuation and selection of patents, technologies, innovations, and startups are central issues for the development of new technologies and the advancement of innovative ventures, including technology-based businesses, startups, academic spin-offs, and deep tech companies. This topic is particularly relevant today, as traditional sources of financing, such as banks and institutional investors, have been complemented by more dynamic alternatives, including venture capital, crowdfunding, and corporate venture capital. Furthermore, the role of government funding, in the form of economic grants and support for innovative entrepreneurship, remains crucial, especially in the early stages of technological innovation.

Additionally, the relationship between the type of financing and the lifecycle of innovative companies is a fundamental aspect to investigate, as different stages of development require specific approaches and sources of capital. Understanding how selection and valuation processes influence the success and sustainability of innovation and startups can benefit entrepreneurs, managers, and policymakers alike.

Therefore, studying the selection and valuation of patents, technologies, innovations, and startups is essential for promoting a knowledge-based economy and creating new opportunities for socioeconomic development. This aligns with ANPAD’s goals of encouraging research and international collaboration in the fields of administrative and accounting sciences.

Keyword

Leaders

Sílvio Luís de Vasconcellos: (Programa de Pós-Graduação em Administração - PPGA / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

Hilka Pelizza Vier Machado: (Prog. de Pós-Graduação em Administração/PPGADM / UFPR - Universidade Federal do Paraná)

Ronaldo Couto Parente: (Mestrado e Doutorado em Administração / FGV/EBAPE - Fundação Getulio Vargas - Escola Brasileira de Administração Pública e de Empresas) - (Doutorado / Florida international University)

International entrepreneurship has gained increasing relevance in the academic landscape as technological advancements have reduced barriers, allowing entrepreneurs, even those with limited resources, to position themselves internationally. Recent technological progress, such as artificial intelligence, has accelerated the rise of startups and "born global" companies—a movement that began in the 1990s—that today represent a significant share of international business.

The view of international entrepreneurship as the discovery, evaluation, and exploitation of opportunities in the global context for the creation of products and services has been largely transformed by the influence of technology. This reshaping of the phenomenon calls for new perspectives, beyond the traditional analysis of individuals and companies, including the impact of technology.

This proposal encourages discussion on international entrepreneurship, exploring aspects related to individuals, companies, and the global environment, with an emphasis on the role of technology. It broadens the understanding of how these entrepreneurs expand their operations across borders, facing cultural, regulatory, and market challenges.

As a result, it aims to encourage studies on the development of international entrepreneurial intention, the role of expatriation and repatriation, and international entrepreneurial education and orientation. The topic contributes to a better understanding of the effects of internationalization on entrepreneurs, companies, and ecosystems. Furthermore, it creates space for research on the impact of internationalization on minority groups, including social enterprises. Finally, it offers a solid foundation for the development of innovative methodologies for international entrepreneurship studies.

By highlighting this theme, the ITE division expands its contribution to the literature and promotes insights to strengthen the international presence of Brazilian companies in global markets. The proposal also enriches the debate on the evolution of international entrepreneurship studies, with a special focus on emerging economies, suggesting an analysis of sectors where innovation and entrepreneurship play a crucial role in competitiveness.

Keyword

Leaders

José Alberto Carvalho dos Santos Claro: (Interdisciplinar em Ciência e Tecnologia do Mar / UNIFESP)

Almir Martins Vieira: (Programa de Pós-Graduação em Administração de Empresas - PPGA / Mackenzie - Universidade Presbiteriana Mackenzie)

Blue Entrepreneurship refers to a set of economic and innovative initiatives that utilize ocean, sea, and coastal resources in a sustainable and regenerative manner. This theme aims to explore the various facets of entrepreneurship in the maritime context, fostering an interdisciplinary dialogue that spans from the exploration of new markets to environmental conservation. The blue economy encompasses a wide range of activities, including sustainable aquaculture, marine bioeconomy, and renewable ocean energies, such as wind and tidal power. Additionally, practices like sustainable coastal tourism and responsible fishing are essential to balancing resource utilization with ecosystem preservation.

In this context, the issue of greenwashing will also be analyzed, where companies promote a sustainable image that does not align with their actual practices. The proposal encourages the study of communication and marketing strategies that are transparent and effective, contributing to public awareness and environmental education.

The development of business models that integrate sustainability and environmental regeneration is one of the main focuses of this theme, highlighting initiatives that promote the restoration of marine ecosystems, such as algae farming and coral reef restoration. Public policies and regulatory frameworks that support or hinder the advancement of blue entrepreneurship will also be addressed, as well as opportunities for creating international collaboration networks and public-private partnerships.

This proposal aims to stimulate research that deepens the understanding of how innovative and sustainable practices can transform society's relationship with the oceans, promoting economic and social development without compromising the integrity of marine and coastal environments. By fostering a robust and collaborative debate, it is expected to contribute to a more prosperous and balanced future for ocean resources.

Keyword

Leaders

Cyntia Meireles Martins: (ISARH / UFRA-UNIVERSIDADE FEDERAL RURAL DA AMAZÔNIA) - (Mestr e Dout em Admin - PPAD / UNAMA - Universidade da Amazônia)

Luciel Henrique de Oliveira: (Programa de Pós-Graduação em Administração – PPGA / PUC Minas - Pontifícia Universidade Católica de Minas Gerais) - (Gestão de Negócios / UNIFAE - SP)

Marcia Regina Santiago Scarpin: (Master Science / Concórdia College)

The circular economy (CE) involves adhering to business models that make it possible to contribute to the circularity of materials throughout production chains. The intention is to retain value by retaining resources in supply chains, in the same or different cycles. The shorter the cycle for reintroducing the material into the same or another supply chain, the greater the value retained. Following this prerogative, the 10Rs illustrate the potential for maintaining value through refusal, reduction, reuse/resale, repair, renovation, remanufacturing, reuse with a new function/purpose, recycling, energy recovery and resource re-extraction.  For these practices to become viable in organizations, the engagement of different actors is required, as well as the integration of innovation and the premises of circularity into the strategy and operations of organizations. This requires an organizational culture aligned with the precepts of the circular economy. It also requires new non-financial metrics to measure levels of circularity and the need for management based on ethical, social and environmental values, in addition to economic values. As such, the topic proposes different topics, detailed below: Background and barriers. Practices. The transition from the linear to the circular model. Business models. Circular business alternatives. Social dimension. Product and supply chain reformulation. Modularization and cascading. Reuse of products, components and materials. CE and communication with the market. Sustainable cities and CE. Performance indicators and evaluation. Industrial ecosystems. Institutional changes and public policies for CE. Eco-design. Reduction. Reuse. Recycling. Reclassification. Renewal (renewable energies). Manufacturing costs. Skills. Leadership. Innovation. Modelling, simulation, decision models and operational research techniques for CE. Technological transitions and sustainability. Integration of CE with Industry 4.0, Digital Transformation and emerging technologies. Certification. Education for the Circular Economy. Sustainability and behaviour change.

Keyword

Leaders

Kenyth Alves de Freitas: (Programa de Pós-graduação em Administração - PPGA / IBMEC - Centro Universitário IBMEC)

Marcelo Martins de Sa: (Faculty of Business and Law - Newcastle Business School / Northumbria University) - (MBA Executivo Internacional / Saint Paul Escola de Negócios)

Michele Morais Oliveira Pereira: (. / UFV - Universidade Federal de Viçosa)

Organizations and their supply chains have faced unprecedented challenges, such as a pandemic, multiple natural disasters, and geopolitical crises, which have further exposed vulnerabilities and highlighted the importance of resilience (Sá et al., 2020; van Hoek, 2020; Wieland and Durach, 2021). The theme "Uncertainties, Risks, and Resilience in Organizations and Supply Chains" is crucial as it explores how companies can not only survive crises but also learn and thrive in an unpredictable environment by adopting strategies tailored to their context (Freitas et al., 2024). Resilience, driven by technological innovation, effective governance, and sustainable practices, becomes a competitive advantage, and the training of managers is essential to promote resilient practices (van Hoek, 2020) and ensure long-term development (Silva et al., 2023).

This theme encompasses studies on various topics, including, among others:

• High Uncertainty Scenarios: Identification of uncertainties, vulnerabilities, risk mitigation, and improvement in decision-making processes in volatile environments (Freitas et al., 2024);
• Risk Management, Collaboration, and Supplier Monitoring: Investigations into the selection, evaluation, and collaboration with suppliers, aiming to support suppliers during disruptions, as well as risk mitigation and opportunism (van Hoek, 2020);
• Impacts of Institutions and Geopolitics: Studies on how institutional and geopolitical risks affect organizations and supply chains (Roscoe et al., 2022);
• Technological Innovation for Resilience: The role of new technologies in building resilient organizations and supply chains (Belhadi et al., 2021), as well as adaptation with existing technologies (van Hoek, 2020);
• Resilience Measures and Improvement: Evaluation of the effects of resilience on performance indicators and sustainable development (Shishodia et al., 2021);
• Sustainability and Resilience: Studies on the relationship between sustainable practices, governance, and resilience (Costa et al., 2021; Silva et al., 2023).

Keyword

Leaders

Marcos Lopez Rego: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

Luciano Ferreira da Silva: (Prog de Pós-Grad em Gestão de Projetos/PPGP / UNINOVE - Universidade Nove de Julho)

Juliano Denicol:

Projects are one of the main sources of competitiveness and learning for organizations, no matter public or private. The importance of a project can be seen in the search for solutions to climate or health crises, infrastructure development, smart and sustainable cities, as well as new products and services development. In addition, the search for adaptation of organizational processes and structures, technological renews, increased innovative capacity, transformation projects, sustainable operations, among others, generate a series of challenges and opportunities that must be addressed with appropriate project management approaches. In this context, several studies are conducted in order to understand how to best manage projects by applying competences at the individual, team and organizational levels, as well as the search for technological solutions that support them. Based on this understanding, three main tracks of studies on projects are proposed. The first of these refers to the processes used for governance and project management, whether with predictive, agile or hybrid approaches. The second track deals with competences related to people and organizations, including the competences of project managers, teams, or competences arise from relationships with customers and other stakeholders. The third track deals with technologies associated with project management, mainly the use of digital technologies such as Artificial Intelligence, Cloud Computing, Big Data, among others.

The subtopics of interest: Projects and sustainability; Megaprojects; Social projects; Governance and organizational structures; Project Management Offices - PMO; Project management approaches and methodologies; Project management tools and techniques; The project manager; Strategic project management; Project programs and portfolios; Project performance, benefits and success; International projects; Knowledge management and lessons learned in projects; Teaching and training in project management; Digital technologies of Industry 4.0 and projects; Agile and hybrid approaches; Projects in the public sector; Project-based organizations; Case studies in projects: cultural, social and humanitarian aid projects

Keyword

Leaders

Marcio Cardoso Machado: (Programa de Pós-Graduação em Administração / UNIP - Universidade Paulista)

ANDREW BEHEREGARAI FINGER:

Vilmar Antonio Gonçalves Tondolo: (PROFIAP / UFPEL) - (PPGOM / UFPEL)

Operations strategies seek to align themselves with the organization's strategies in order to maximize performance criteria. Logistics is one of these operations with a major impact on organizations, with its processes anchored mainly in transport activities, stock definition, the use of order information and definitions of locations and facilities. In this way, its strategies and forms of management condition the positioning of companies in supply networks in terms of their performance, their ability to respond and their participation in the formation of successful or unsuccessful network partnerships. Similarly, research related to increasing productivity and quality in operations management becomes important for the discussion of strategy and operational management. Issues related to manufacturing strategies, where the design and implementation of systems and processes aimed at increasing and improving productivity and quality are based on the use of new technologies. Issues related to creating value in production processes by eliminating waste using lean manufacturing tools and techniques, as well as controlling variability in production based on the six sigma methodology and implementing quality management systems. Articles on strategy and operations management, as well as on the principles and techniques of operational excellence, are also of interest. The topic of production operations management is open to a variety of research methods, including modeling, qualitative and quantitative studies. 
Potential topics for submission may include (but are not limited to): 
- Operations Strategy (e.g., Core competencies, capabilities, Operational Performance, Sustainability)
- PCP, Lean, Six Sigma and Industry 4.0 
- Drivers, facilitators, barriers and challenges of quality management systems.
- Logistics and supply chain operations. 
- Integration of Management Systems (e.g. ISO 9001, ISO 14001 and OHSAS 18001).

Keyword

Leaders

Sérgio Castro Gomes: (Mestr e Dout em Admin - PPAD / UNAMA - Universidade da Amazônia)

HAROLDO DE SÁ MEDEIROS: (Programa de Pós-Graduação e Pesquisa em Administração / UNIR - Universidade Federal de Rondônia)

Aracy Alves de Araújo: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia)

The theme proposes to discuss the management of operations in the production chains of small businesses, productive arrangements and socio-technical networks in the agricultural, forestry and extractive contexts, based on their inclusive and sustainable value and supply chains, innovations and social technologies, sustainability, conservation units and the context of the biome in which they are located. From this perspective, we are interested in the operations of primary-based products in local, regional or global, sustainable and innovative contexts. Competition, cooperation and other forms of relationship are considered in the management of operations, production, adding value, marketing and logistics. The theme addresses the role of green finance and low-carbon finance in promoting sustainable practices within extractive and agricultural supply chains. This theme welcomes studies that articulate concepts such as payment for ecosystem services and environmental valuation in order to expand studies on sustainable value creation.
Topics for submission could be related to:
- Impacts of the economic and financial management of the supply network on relationships between suppliers and customers
- Reverse logistics, sustainable production practices and adding value with services
- Small businesses, environmental certifications and the impact of regulations
- Sustainable extractivism and food security, insertion in regional, national and global markets;
- Cooperation, co-production and collaboration between economic agents in productive arrangements
- Governance structures, transaction costs, public policies and socio-environmental impacts
- Environmental and climatic changes in the production and profitability of rural producers
- Innovation/technology/social business, interdisciplinarity, transformative and sustainable education.
- Green finance and investment in sustainable chains
- Creating sustainable value by including payment for environmental services and the opportunity cost of traditional communities for keeping the forest standing.

Keyword

Leaders

Dafne Oliveira Carlos de Morais: (Programa de Pós-Graduação em Administração - PPGA / FEI - Centro Universitário da FEI)

Gustavo Picanço Dias: (Programa de Pós Graduação em Gestão Pública - MPGP-UFPI / Universidade Federal do Piauí - UFPI)

Minelle Enéas da Silva: (Programa de Pós-Graduação em Administração - PPGA / UNIFOR - Universidade de Fortaleza)

The traditional view of supply chains as rigid systems is being replaced by a more dynamic and holistic approach that recognizes their fluidity and interdependence with planetary phenomena (Wieland et al., 2021). This change is driving interdisciplinary and engaged studies in the field of supply chain operations and management, climate change, and social inequality.
To meet climate targets, it will be necessary to substantially adapt industrial systems, with low-carbon practices and carbon removal technologies (Matos et al., 2024). On the social front, discussions such as the use of technologies for traceability and transparency in the supply chain and whether or not they are sufficient to prevent practices such as modern slavery (Marques, Morais, and Terra, 2024) are also highlighted. Thus, important discussions on how to recover existing damage, minimize future effects, and generate positive impacts are gaining ground. The concept of regenerative supply chains goes beyond traditional sustainability, focusing on the restoration and renewal of natural and social systems impacted by economic activities (Gualandris et al., 2024). One emerging proposal is the transformative OGCS strategy, considering the ability to radically transform system structures and processes in response to changes or disruptions (Wieland et al., 2023). The theme “Sustainable Operations Management and Regenerative Supply Chains” addresses, among other related topics:

Climate change and operations and supply chain management
Regenerative and Sustainable Supply Chains
Transformative approaches and strategies for OGCS
Reduction and neutralization of emissions in supply chains
Methods and criteria for selection and socio-environmental monitoring of suppliers
Traceability and Transparency in the supply chain for sustainability
Sustainability indicators in operations
Technologies 4.0 for sustainable operations
Socio-environmental certifications - motivations, implementation and results (e.g. Fair-trade)
Sustainable development goals and the contribution of sustainable operations

Keyword

Leaders

Ana Paula Ferreira Alves: (Campus Viamão / Instituto Federal do Rio Grande do Sul - IFRS)

Priscila Laczynski de Souza Miguel: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Andrea Lago da Silva: (Programa de Pós-Graduação em Engenharia de Produção / UFSCar - Universidade Federal de São Carlos)

Although the literature on social sustainability in supply chains has grown in recent years, social aspects remain underrepresented in the literature (Yawar & Seuring, 2017; Carter et al., 2020; Gonvidan et al., 2021; Miguel & Lago, 2024). Mani and Gunasekaran (2018, p. 151) state that adopting social sustainability in supply chains depends on "products and process aspects throughout the supply chain that invariably affect the safety, health, and well-being of people." Managing social aspects in organizations and supply chains prevents decisions and the adoption of practices that are not socially and ethically acceptable (Yawar and Seuring, 2017).

However, the collapse of the Rana Plaza building in Bangladesh and the scandal of slave labor in wineries in southern Brazil show that social issues are still a challenge for supply chains. These challenges remain open to increase our understanding of how social sustainability becomes part of supply chains. Aiming to emphasize social sustainability research, this theme aligns with responsible and ethical supply chains and operations. It is expected to expand research opportunities by providing a specific space for studies on social sustainability. This track includes, but is not limited to:

- Sustainable development goals and their contribution to society;

- Health and safety of supply chain workers;

- Human rights in operations and supply chains;

- Diversity, equity, and inclusion in the supply chain;

- Working conditions and supply chains;

- Gender in operations and supply chains;

- Justice in operations and supply chains;

- Role of technology in the social sustainability of supply chains;

- Corruption in supply chain operations.

Keyword

Leaders

Ludmila de Vasconcelos Machado Guimaraes: (Prog de Pós-Grad em Admin - PPGA / CEFET-MG - Centro Federal de Educação Tecnológica de Minas Gerais) - (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais)

Renato Koch Colomby: (Programa de Pós-Graduação em Ambientes Saudáveis e Sustentáveis / IFPR - Campus Palmas) - (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul)

Sérgio Henrique Barroca Costa: (Programa de Pós-Graduação em Administração - PPGADM / UFG - Universidade Federal de Goiás)

This theme proposes an interdisciplinary debate on the complex interactions between Work, Organizations, and Subjectivity, from a non-functionalist perspective, highlighting ontological, epistemological, theoretical, and methodological approaches that are not driven by managerialism.

In this view, work is a structuring element in the construction of identity and the biopsychosocial health of workers, also being a field of social relations where organizational practices and discourses shape and are shaped by economic, ideological, and institutional dynamics. Organizations reflect these interactions both in the subjective experiences of individuals and in macro-social processes, requiring a deeper understanding of the possible intersections in the Work-Organizations-Subjectivity triad.

To this end, theoretical and empirical works that broadly and critically address the following guiding themes are welcomed, without being limited exclusively to them:

The Polysemy of Work, its Meanings and Significance – Work, in its multiple dimensions, goes beyond a mere occupation, constituting identities and social ties. Research that understands work as a complex arena where pleasure, suffering, identity, and power intertwine is encouraged, reflecting the tensions of modern life and possibilities for social and personal transformation.

Work Clinics, Subjectivity, and Organizations – From the perspective of Work Clinics, the technical-instrumental rationality and paradoxical injunctions are confronted, proposing individual, collective, organizational, and political alternatives that promote changes in organizational practices and worker emancipation. Beyond this lens, further analysis of subjectivities co-produced in and through each worker's daily experiences is encouraged.

Health and Illness in the Workplace – The violence related to work, whether visible or not, impacts individuals, organizations, and society, highlighting the need for research that exposes issues such as exploitation, precariousness, discrimination, moral and sexual harassment, suicide, accidents, and illness. These can be extreme forms of existential harm, reflecting unequal power dynamics within organizations.

Keyword

Leaders

Fabricio Stocker: (Mestr Prof em Admin Pública / FGV/EBAPE - Fundação Getulio Vargas - Escola Brasileira de Administração Pública e de Empresas)

Alice de Freitas Oleto: (Prog de MestrProf em Admin: Gestão Contemporânea das Organizações / FDC - Fundação Dom Cabral)

Lucas Amaral: (PGE - Programme Grande Ecole / IESEG School of Management)

This working group will focus on analyzing how organizations face social challenges in diverse contexts, focusing on the dynamic interaction between society, managers and workers. It is understood as pertinent to explore how corporations respond and adapt to growing social demands and develop practices that align society's expectations with corporate strategic objectives, without losing sight of the UN's SDGs (Sustainable Development Goals). Using the ESG (Environmental, Social and Governance) approach, the working group will pay special attention to human rights and labor relations, investigating how companies promote ethical, inclusive and sustainable work environments. The study will seek to understand the mechanisms through which people management policies are influenced by, and act in response to, external and internal pressures in favor of corporate sustainability and respect for human rights. Research areas will include:

 Organization and Society

• Supply Chain and Human Rights
• Social Pressures for Corporate Responsibility
• Institutional Changes and Setbacks
• Risk Management and Sustainability

Managerial

• Management Actions for Social Issues
• ESG Goal Setting and Monitoring
• ESG Integration in Employment Relations

People

• Perceptions of Hypocrisy and Employee Engagement
• Marginalized Workers and Inclusion
• Moral and Sexual Harassment
• Engagement of Managers and Workers

Keyword

Leaders

Liliane Magalhaes Girardin Pimentel Furtado: (Programa de Pós-Graduação em Administração - PPGAd / UFF - Universidade Federal Fluminense) - (Instituto COPPEAD de Admin – COPPEAD / UFRJ - Universidade Federal do Rio de Janeiro)

Tatiana Iwai: (Prog de Mestr Prof em Admin / Insper - Instituto de Ensino e Pesquisa)

Danilo Andretta: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

This theme "Organizational Behavior" aims to provide an inclusive space for discussion among researchers who study individual and group behavior within the organizational context, from various epistemological, theoretical, and methodological perspectives. The theme primarily focuses on investigating elements associated with behaviors and outcomes within and across the individual, interpersonal, group, and organizational levels of analysis. It is therefore open to traditional topics in the field, such as:

• Individual factors, such as learning, emotions, attitudes, perception, motivation, satisfaction, commitment, values, and personality;
• Interpersonal elements, such as trust, justice, power, politics, and negotiation;
• Group/team characteristics and processes, such as diversity, team development, cooperation, and group conflict;
• Organizational elements, such as job design, feedback, communication, socialization, climate, culture, and change;
• The influence of all the above elements on individual, interpersonal, group, and organizational outcomes, such as performance, creativity, citizenship behaviors, absenteeism, turnover, deviant behaviors, and ethical behavior.

In addition to these well-established topics, the theme welcomes and encourages submissions on emerging topics in organizational behavior, such as the impact of artificial intelligence on organizational behavior; people analytics; employee well-being; new work arrangements; virtuality and its impacts on workers; among others. Papers that fall under the domain of Organizational Behavior and are not covered by other themes within the GPR division are also welcome in this theme.

Keyword

Leaders

Anderson de Souza Sant Anna: (Mestrado Profissional em Gestão para a Competitividade - MPGC - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Juliana Mansur: (Mestr Prof em Admin Pública / FGV/EBAPE - Fundação Getulio Vargas - Escola Brasileira de Administração Pública e de Empresas) - (Mest Executivo em Gestão Empresarial / FGV/EBAPE - Fundação Getulio Vargas - Escola Brasileira de Administração Pública e de Empresas)

Fernanda Versiani de Rezende: (Curso de Mestr Acadêmico em Admin - CMAA / FNH - Centro Universitário Unihorizontes) - (Graduação Administração / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Over the past three decades, especially since the 2000s, the field of Leadership research has experienced significant growth, with substantial advances in both theories and practices. Traditionally, leadership involved the ability to direct, align, and mobilize people. However, the phenomenon of leadership is increasingly recognized as multifaceted and adaptive, particularly in the face of major social, organizational, and environmental challenges and transformations. Since the turn of the century, more dynamic, relational, and distributed approaches have emerged, shifting the focus from the sole figure of the leader to a broader understanding of leadership as a collective, horizontal, and interdependent phenomenon. Today, the importance of different loci of leadership is acknowledged, along with the relevance of the interactions between leadership, power, and cultural, organizational, and digital contexts. Given the growing complexity of global scenarios, it is imperative that Leadership research keeps pace with these transformations and offers new theoretical and methodological lenses to understand their impact on various spheres - societal, organizational, and individual. In this context, the theme “Leadership: Theory, Practice, and Development” seeks to foster a robust and pluralistic space for debate, open to both established approaches and emerging critical perspectives. One encourages the exploration of new frontiers in theoretical and empirical research, with a focus on contemporary and future challenges. Additionally, the theme welcomes interdisciplinary perspectives that integrate concepts from psychology, psychoanalysis, sociology, philosophy, economics, and other related fields, engaging with the complexity of leadership in contemporary contexts. Methodological contributions that explore new forms of investigation, such as digital methods, simulations, and network analysis, are especially welcome.vv

Keyword

Leaders

Darcy Mitiko Mori Hanashiro: (Programa de Pós-Graduação em Administração de Empresas - PPGA / Mackenzie - Universidade Presbiteriana Mackenzie)

Lucia Barbosa de Oliveira: (Mest Executivo em Gestão Empresarial / FGV/EBAPE - Fundação Getulio Vargas - Escola Brasileira de Administração Pública e de Empresas)

MAYARA ANDRESA PIRES DA SILVA: (ADMINISTRAÇÃO / UPE - Universidade de Pernambuco) - (Programa de Pós-Graduação em Administração – PROPAD/DCA/CCSA / UFPE - Universidade Federal de Pernambuco)

The global labor force is aging at an unprecedented rate. In Brazil, the latest census revealed a reduction in the proportion of young people, while the population over 65 is growing. At the same time, workers who are considered older, even if not elderly, face prejudice and discrimination in the workplace. Ageing, understood as a heterogeneous process, involves individual experiences that cut across other identity dimensions, such as class, gender, sexual orientation and race.

In the organizational context, employers increasingly need to accommodate different generations, which brings new challenges and tensions as well as opportunities for intergenerational collaboration. Therefore, understanding the different needs, expectations, and motivations of the various generations is urgent in order to promote healthy intergenerational coexistence. In this sense, the difficulties experienced by young people in entering the labor market, as well as the barriers faced by mature workers, highlight the need for strategies that favor their integration and mutual development.

With the digital transformation, the use and acceptance of new technologies represent both challenges and opportunities for adapting older workers to new ways of working, who are often stereotyped as resistant to change. In addition, the preparation and transition to retirement are critical stages, requiring adequate planning and support to ensure successful adaptation and continuity of work activities.

We hope the proposed theme promotes relevant contemporary reflections from different ontological, epistemological, and methodological perspectives, contributing to advancing knowledge in the field.

To this end, we suggest some themes to enrich the debate:

• The coexistence of multiple generations in organizations.
• Youth and in(ex)clusion in the workplace.
• Ageing, ageism, and professional challenges.
• Intersectionality and aging: class, gender, sexual orientation, and race.
• Technologies, work, and aging.
• Career: generational aspects, longevity, challenges and prospects.
• Preparation and transition to retirement.

Keyword

Leaders

Jair Nascimento Santos: (Programa de Pós-Graduação em Administração – PPGA / UNIFACS - Universidade Salvador) - (Administração / UNEB)

Diego Costa Mendes: (Mestrado Profissional em Administração Pública - PROFIAP / UFV - Universidade Federal de Viçosa) - (Programa de Pós-Graduação em Administração - PPGAdm / UFV - Universidade Federal de Viçosa)

Elisabeth Cavalcante dos Santos: (Programa de Pós-Graduação em Gestão, Inovação e Consumo – PPGIC / UFPE - Universidade Federal de Pernambuco)

We understand that studies on diversity in the workplace, in dialogue with society, must initiate a movement to de(s)colonize the discourse of (social) identities and the instrumental diversity policies and practices adopted by organizations. To this end, we must become aware of the omnipresence of a "manipulating system" of social and cultural injustices, economically determined (Reich, 2020) and colonially structured.

Thus, the objective of this theme is to promote debate on all forms of inequality, based on the recognition and analysis of the manifestations of colonialism, coloniality, capitalism and heteropatriarchy in labor relations, in organizational policies and practices – public, private or third sector – with regard to differences and diversity.

In this area, we accept empirical, theoretical and technological works that start from any ontological premise and make use of any epistemological choice, since diverse identities in organizational spheres represent challenges for management and can lead to oppression and/or exclusions based on gender, race, ethnicity, skin color, culture, religion, age, aesthetics, corporealities, neurodiversities (physical, mental, sensory, psychosocial, intellectual), affective-sexual orientations, country or region of origin, social class, organizational situation and other markers.

Experiences of exclusion often manifest themselves in symbolic or explicit acts of marginalization or violence that perpetuate a cycle of deprivation of rights, curtailment of opportunities and harassment, often neglected by Human Resources Management. At the same time, such experiences give rise to the emergence of social movements within the organization based on identity(ies), which demand official recognition and reparations. Although each of the identities reflects its own history of struggles and mobilizations, they intersect and share interests in collective emancipation, in addition to containing potential for transversal alliances in a generalized counter-hegemonic movement.

Keyword

Leaders

Renan Gomes de Moura: (Prgrama de Pós-Graduação em Humanidades, Culturas e Artes - PPGHCA / UNIGRANRIO - Universidade do Grande Rio) - (Prog. de Pós-Grad. em Admin/Esc. de Ciências Sociais Aplicadas - PPGA/ECSA / UNIGRANRIO - Universidade do Grande Rio)

Sergio Eduardo de Pinho Velho Wanderley: (Prog. de Pós-Grad. em Admin/Esc. de Ciências Sociais Aplicadas - PPGA/ECSA / UNIGRANRIO - Universidade do Grande Rio) - (Mestr Prof em Admin Pública / FGV/EBAPE - Fundação Getulio Vargas - Escola Brasileira de Administração Pública e de Empresas)

Débora Vargas Ferreira Costa: (Curso de Mestr Prof em Gest e Estrat/Prog de Pós-Grad em Gest e Est/Inst de Ciênc Soc Aplic - MPGE/PPGE/ICSA / UFRRJ - Universidade Federal Rural do Rio de Janeiro)

The Human Resources (HR) sector in organizations is traditionally divided into subsystems such as Provision (recruitment and selection), Application (employee allocation), Maintenance (benefits and satisfaction), Development (training and growth), and Monitoring (performance). However, critics argue that HR acts as an extension of capitalism, perpetuating inequalities and exclusions both within and outside organizations. These practices, often seen as neutral or beneficial to employees, may in fact reinforce a system that prioritizes profit over human dignity. There is a growing need to discuss how organizational policies affect labor relations globally. For example, certifications like "Great Place to Work" normalize asymmetric labor relations in different contexts. Additionally, revisiting the history of labor movements is essential to understand forms of resistance to the advance of capitalism. In times of remote work, new worker associations are emerging, while traditional movements, such as those of Amazon and Walmart employees in the U.S. and university professors in England, demonstrate that workers' capacity for organization and resistance remains strong.

Empirical and theoretical works using different onto-epistemological and methodological perspectives are welcome. Topics of interest include, but are not limited to:

- Labor relations and capitalism
- History of labor movements and trade unions
- Critical analysis of HR subsystems
- Human Resources, work, and social inequality
- New methodological approaches in people management and labor relations
- Inclusion of minorities in the labor market
- Critique of diversity management
- Algorithmic racism and HR practices
- Forms of violence in labor relations (moral harassment, sexual harassment, incivility, workplace and organizational violence, among others)

Keyword

Leaders

Heliani Berlato: (Prog de Pós-Grad em Admin/Esc Sup de Agricultura “Luiz de Queiroz” - PPGA/ESALQ / USP - Universidade de São Paulo)

Ana Heloisa da Costa Lemos: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

Talking about gender equality and social justice is essential, especially when related to people management and workplace relations. In the organizational context, the growing awareness of structural inequalities, gender-based violence, and the invisibility of marginalized groups reinforces the importance of revisiting people management practices, integrating feminist and intersectional debates to create more just and inclusive work environments.

Historically, feminism has played a crucial role in the fight for women’s rights and gender minorities, especially in the labor market. However, the movement has evolved over time, expanding its agendas to include intersectional issues — that is, considering not only gender but also other social markers such as race, class, and sexual orientation, which impact experiences and opportunities in the workplace. For people management, this approach enhances the ability to understand how different forms of oppression affect individuals and requires solutions that address these needs.

The topic becomes increasingly relevant as social movements around the world question patriarchal norms and seek to promote equity in workplace relations. Contemporary feminist struggles are no longer limited to political and economic issues; they also cover topics such as gender-based violence in the workplace, the need for greater representation of women and marginalized groups in leadership positions, the promotion of inclusive organizational education, and the deconstruction of traditional roles that perpetuate gender inequalities.

Reflecting on gender and feminism in people management is essential to promoting an inclusive and just organizational culture. This involves not only creating policies and driving cultural changes but also implementing practices that ensure equity of opportunity, regardless of identity and experience. In this way, people management can be a transformative agent in building work environments that reflect the values of social justice and equality, which are fundamental for organizational advancement in an increasingly diverse world.

Keyword

Leaders

Andrea Poleto Oltramari: (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul) - (SOCIUS / Instituto Superior de Economia e Gestão, Universidade de Lisboa (ISEG/UL))

Inês Macamo Raimundo: (Universidade Eduardo Mondlane / Moçambique)

Jorge Malheiros: (Universidade de Lisboa / Portugal)

With globalization, academic mobility and the internationalization of research programs have been encouraged. For some authors, the focus should no longer be on avoiding brain drain, but rather on promoting brain circulation (CARNEIRO et al., 2022; Murphy and Pacher, 2022; Khan and Oghenetega, 2021), a flow in which these qualified professionals contribute to both the country of origin and the destination, forming research networks that transcend geographical borders.

For researchers, the opportunity to experience an international experience is fundamental for the development of their career, but this experience also involves significant challenges. Previous studies, such as those by Malheiros and Padilla (2014), França and Oliveira (2021) and Tonelli, Oltramari and Casaca (2021), have shown that the labor insertion of immigrants has several facets, especially when considering the barriers to labor insertion and the marks of coloniality prevalent among former colonies (Oltramari, Rainho and Oliveira, 2022).

The proposal now submitted continues and seeks to consolidate studies that specifically problematize the scientific diaspora, knowledge workers, ethnic entrepreneurs from Angola, Cape Verde, Mozambique, and Brazil in these countries and that currently have the production of robust texts for academic debate, currently spatially allocated to ENANPAD. Additionally, this working group/thematic area aims to promote studies that have at their core the understanding and analysis of transformations in international migration processes, including the movements of knowledge workers and the Brazilian scientific diaspora from various CPLP countries, in order to assist in the promotion and dissemination of studies on the subject and to integrate master's, doctoral and post-doctoral researchers.

Keywords: international migration; scientific diaspora; knowledge workers; Portuguese-speaking countries; human mobility; work.

Theoretical and empirical works that address the following themes will be accepted:

- Scientific diaspora;

- Knowledge workers in transit;

- Human mobility;

- International migration between CPLP countries;

- Brazilian emigration;

- Barriers to mobility;

- Gender and migration;

- Careers and international migration;

- Mental health, migration and colonialities;

Keyword

Leaders

Simone Costa Nunes: (Programa de Pós-Graduação em Administração – PPGA / PUC Minas - Pontifícia Universidade Católica de Minas Gerais)

Felipe Gouvêa Pena: (Curso de Mestr Acadêmico em Admin - CMAA / FNH - Centro Universitário Unihorizontes)

Amalia Raquel Pérez Nebra: (Prog de Pós-Grad em Admin – PPGA / UnB - Universidade de Brasília) - (Psicologia / Universitat de València)

In the contemporary context of greater international movement, in which there is greater mobility of professionals, international human resources management is present. People management practices have three axes: performance-oriented, well-being-oriented and green practices. These practices are influenced by supra-organizational aspects such as local policies, culture, mergers, acquisitions, etc. As such, they have impacts on the individual, on leadership, in the area of ​​people management and on organizations. As non-exhaustive examples, we can think of the need for criteria for choosing who will be sent abroad in order to meet knowledge transfer demands; how an expatriate's family should participate in the international transfer process; among others. These are just some of the challenges that the human resources area faces in internationalization and professional transfer processes. Therefore, the following themes are suggested:

• Trends and challenges in the area of ​​international human resources management;
• Organizational practices that contribute to intercultural adaptation;
• Acculturation processes for expatriates and their families;
• Practices and organizational support for repatriation;
• The legal, political, economic, social and cultural context, in different countries, and the influence on international human resources management;
• Organizational Culture and international human resources management practices in different countries and sectors;
• Mergers, Acquisitions, Internationalization and Human Resources Management;
• Organizational processes and global mobility;
• Human resources management policies and practices aimed at internationalization;
• Expatriation and repatriation of executives, technical and operational professionals;
• International alignment in People Management;
• Diversity management in multinational companies;
• Leadership styles and practices oriented towards internationalization;
• Training and development of global leadership;
• The international career and its multiple challenges;
• Soft and hard skills in professionals with an international career;
• Cultural Intelligence and Global Mindset.

Keyword

Leaders

Janaina Maria Bueno: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia) - (Programa de Pós-Graduação em Gestão Organizacional - Mestrado Profissional / UFU - Universidade Federal de Uberlândia)

Vanessa Amaral Prestes: (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul) - (Programa de Pós-Graduação em Memória Social e Bens Culturais / Universidade La Salle)

We propose to discuss the (i)mobility(s) related to work experienced by people and organizations in contemporary times. We live in the age of mobility (CRESSWELL, 2024; HAAS; CASTLES; MILLER, 2020), although structures and contexts produce stratifications and attributes that limit/expand movements. Although people and organizations experience international mobility, crossing borders for business, voluntarily and intentionally, the existence of power disputes, economic and climate crises pushes people into forced geographical displacement (BURNETT et al., 2021).
Climate change and environmental degradation are increasingly present globally, in migration and displacement, new terms and discourses are emerging to describe migrations resulting from environmental changes in territories (UNHCR, 2023), which require thinking about the power dynamics involved, and the material (housing, shelters) and immaterial (memories, territories) infrastructures of these (i)mobilities (HIRAIDE, 2023; ADEY et al., 2024).
The weakening of “digital borders”, driven by automation and artificial intelligence, has been changing ways of working and the life-work relationship. Links are becoming more fluid, with geographical and technological immobility coexisting (EVANSLUONG; KARAYIANNI, 2023), highlighting social (i)mobility in the digital territory of work.
Social (i)mobilities at work also reveal the intensification of inequalities (CRESSWELL; DOROW; ROSEMAN, 2016) in access to higher education, formal employment and income distribution, leading to precariousness, flexibilization and the creation of new forms of resistance.
We welcome theoretical and empirical research, with various epistemological approaches, from the following perspectives:
Geographical and Environmental (I)mobility - (Self)Expatriation. Global executives. Academic/cultural/religious mobility. Brain circulation. Ecological displacement. Refuge. Climate refuge. Internal, economic and environmental migrants.
Technological (I)mobility - Virtual migration and digital nomadism. Teleworking, hybrid work, remote work and home office. Automation and Artificial Intelligence. Multilocality. Platformization. Flexibility and job insecurity. Digital inclusion/exclusion. Mental health.
Social (I)mobility - Social spaces of circulation. Territories. Infrastructures. Memory. Resistance and resilience. Professional insertion and transition. Intersectionality (class/ethnicity/race/generation/gender/sexuality).

Keyword

Leaders

Ivan Beck Ckagnazaroff: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais)

Kamila Pagel de Oliveira: (Mestr em Admin Pública / FJP - Fundação João Pinheiro)

Lilian Bambirra de Assis: (Prog de Pós-Grad em Admin - PPGA / CEFET-MG - Centro Federal de Educação Tecnológica de Minas Gerais)

People management in public institutions has the challenge of supporting the attraction, selection, development, careers, performance management, incentives and engagement of its professionals to achieve good results

and allow the improvement of the quality of public policies. People constitute intangible assets in this process of change and modernization in the public sector and, therefore, a new conception of people management policies and practices based on innovative and flexible models is required, which achieve efficiency, effectiveness and organizational effectiveness.

On the other hand, public administrations experience dilemmas that persist, with the public service coexisting with two extremes in people management: structure and traditional management models with challenges that demand innovative solutions. According to Longo (2007), no matter how important legal changes are, organizational restructuring and technological modernization are not enough to change the functioning of public organizations, requiring strategic and purposeful action in the area of ​​people management on its different fronts. of performance.

We talk about public administration, but it is known that the organizational, regional and federal level realities are different, coexisting with public organizations that have more advanced people management models and others that are more archaic. Furthermore, contemporary issues such as diversity in people management, teleworking and leadership development demand new management strategies that generate public value. This space aims to discuss opportunities for improving people management policies and practices, share people management policies and practices being implemented in public organizations and debate how public organizations can organize themselves to make the area more strategic and resolving the challenges that persist in public administration.

Keyword

Leaders

Andrea Leite Rodrigues: (Prog de Pós-Grad em Gestão de Políticas Públicas/Escola de Artes, Ciências e Humanidades - EACH / USP - Universidade de São Paulo) - (Prog de Pós-Grad em Admin/Esc Sup de Agricultura “Luiz de Queiroz” - PPGA/ESALQ / USP - Universidade de São Paulo)

Victor Cláudio Paradela Ferreira: (Programa de Pós-Graduação em Administração - PPGA/FACC/CMAA / UFJF - Universidade Federal de Juiz de Fora)

Diva Ester Okazaki Rowe: (Núcleo de Pós-Grad em Admin – NPGA / UFBA - Universidade Federal da Bahia)

Considered a central activity that structures individuals' lives, work began to acquire different meanings in times of precariousness and new types of employment relationships. Given this scenario, it is necessary to expand and update the research agenda on how the meanings and meanings that work has assumed in contemporary times

The theme proposed here thus seeks to contemplate dialogues, based on different ontologies and epistemologies, about the challenges of People Management in the current context, the meaning of work, social identities (visible or invisible) and organizational contexts (structures, processes, practices and policies of organizations), also considering the specificities of Brazil, analyzed in our own investigations, as well as in comparative studies.

Examples of possible topics for submission are: People Management Models; Trends in People Management in contemporary organizations; Meaning of work and identities; Investigations into the social representation of work; Relationships between meanings of work, stigma, morality and ethics; Theoretical studies that propose expansion of existing discussions and/or connections with other concepts or theoretical currents;  Empirical studies focusing on local, regional and intercultural experiences; Studies on the theoretical/epistemological foundations of research on People Management policies and the meaning of work in Brazil and abroad.

Keyword

Leaders

Arnaldo José França Mazzei Nogueira: (Mestr Prof em Empreendedorismo - MPE/FEA / USP - Universidade de São Paulo) - (Prog de Estudos Pós-Graduados em Admin / PUC-SP - Pontifícia Universidade Católica de São Paulo)

Rodrigo Bombonati de Souza Moraes: (PROFIAP - Programa de Mestrado Profissional em Administração Pública / UFG - Universidade Federal de Goiás)

Carlos Roberto Domingues: (Programa de Pós-Graduação Mestrado Profissional em Gestão Organizacional / UFU - Universidade Federal de Uberlândia)

The transformations in work, resulting from technological changes, organizational innovations and workforce shifts, challenge labor relations (LRs) in all their dimensions. Their effects require research on working conditions, collective bargaining, unions-companies, flexibilization and (de)regulation, as well as theoretical and empirical, qualitative and quantitative studies at the global (supranational and workforce mobility), macro (social-labor legislation and public policies), meso (economic and public sectors) and micro (organizational and workplace) levels. There is a need to examine existing changes and continuities, new models of organization and people management in their impacts on employment relations (ELRs) and psychosocial well-being. New technologies, organizational innovations and restructuring in industry, services and commerce introduce and reflect a context of labor and organizational flexibility. The Internet of Things (IoT), Artificial Intelligence (AI), Industry 4.0 and new technological configurations, uberization, the gig economy, displacement and workforce mobility impact occupations and the labor market, challenging contemporary labor relations. The analysis of the current dynamics of LRs and their complexity requires diverse, multidisciplinary, critical and innovative analytical lenses, from Marxist to institutionalist approaches. We invite the academic community to submit articles on this theme, in Brazil and other countries, both in the private and public sectors.

Keyword

Leaders

Kely Cesar Martins de Paiva: (Centro de Pós-Grad e Pesquisas em Admin – CEPEAD / UFMG - Universidade Federal de Minas Gerais)

Silas Dias Mendes Costa: (Mestrado Interinstitucional em Administração UFPE/UFRR / UFRR - Universidade Federal de Roraima)

Human resource management (HRM) has developed significantly over the last few decades, adapting to socioeconomic and cultural changes in different regions, where the pathwayss of such adaptations are varied and peculiar. This research topic aims to explore these “evolutionary” pathways, the practices and management processes related to the area of ​​HRM, in international, national and local contexts, since organizations react differently based on the spaces they occupy and the relationships they develop with the various social actors with whom they deal. This is true in the private, public and third sectors, each with its own specificities, especially in Brazil.

In this sense, the dilemmas and paradoxes experienced by managers, at the most diverse hierarchical levels and functions, have direct implications for day-to-day management and these adaptive processes, whether to reinforce standards or to lead changes in strategic directions. Thus, the processes involved in competency management can be applied to traditional HRM models and techniques at the various levels at which they occur and are subject to analysis and intervention, i.e. multilevel, organizational, team, and individual.

The analysis of functionalist and critical approaches, especially in the context of developing countries, such as those in Latin America, provides a basis for understanding how HRM practices can be optimized to better meet local cultural and economic specificities; on the other hand, they can also be used to address asymmetrical labor relations, with regard to conflict mediation processes, at their various interfaces.

Considering the above, this theme embraces possibilities for reflection (empirical research, theoretical essays, meta-studies, etc.) that focus on one or more topics among those mentioned above.

Keyword

Leaders

Fabiano Larentis: (Mestr e Dout em Admin / UCS - Universidade de Caxias do Sul)

Marina de Almeida Cruz: (Curso de Mestr Acadêmico em Admin - CMAA / FNH - Centro Universitário Unihorizontes)

Luana Folchini da Costa: (Mestrado e Doutorado em Administração / Universidade de Caxias do Sul (UCS))

Knowledge and learning are social and cultural phenomena, not just cognitive ones, which refers us to their processual natures concerning practices and knowing, as they involve collective activities situated in work practices, in a management landscape that is distributed, fragmented, and continuous (Gherardi; Miele, 2018). Thus, there is a need for research in the field of organizational learning that considers processes in light of social interactions, using a variety of methods (Elkjaer, 2022; Nogueira; Odelius, 2015). 
Similarly, due to its complex and interdisciplinary nature, there should be an emphasis on the multilevel analysis of organizational learning. This considers the individual, group, organizational, and interorganizational levels, aware that learning is socially referenced, recognizing that the boundaries of the levels of analysis are not clear-cut (Ananda et al., 2021; Nogueira; Odelius, 2015). On the other hand, the integration between processes and routines of knowledge management, organizational learning, and people management 
practices can contribute to the development of organizational capabilities, such as dynamic capabilities and absorptive capacity (Kianto et al., 2017). Such capabilities can be developed, for example, through training and development practices related to the identification, acquisition, assimilation, transformation, application, sharing, and reuse of knowledge (Martínez-Sánchez et al., 2020). Due to the transversal nature of the themes of Organizational Learning and Knowledge Management, their importance is emphasized within the field of People Management and Labor Relations. Thus, within the scope of this theme are aspects such as spaces and support for learning, formal and informal learning processes, learning at the individual, group, organizational, and interorganizational levels, practice-based studies and knowing, sociomaterial aspects, knowledge management processes and structure, organizational unlearning, and inter-generational learning, as well as relationships with innovation, innovativeness, entrepreneurship, organizational capabilities, and organizational culture. 

Keyword

Leaders

Adriana Cristina Ferreira Caldana: (Programa de Pós-Graduação em Administração de Organizações - PPGAO / FEA-RP/USP - Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto - Universidade de São Paulo)

João Henrique Paulino Pires Eustachio: (Research Centre - FTZ-NK / Hamburg University of Applied Sciences) - (Programa de Pós-Graduação em Administração de Organizações - PPGAO / FEA-RP/USP - Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto - Universidade de São Paulo)

Caroline Krüger: (Professora na Especialização em Gestão Pública / Instituto Federal de Santa Catarina (IFSC)) - (Professora na MBA Gestão Estratégica de Pessoas e Organizações Sustentáveis / Fundação para Pesquisa e Desenvolvimento da Administração, Contabilidade e Economia (Fundace))

In a global context of collective crises resulting from environmental disasters, wars, hunger, and social inequality, it becomes relevant to develop people to deal with complex situations and urgent sustainability challenges (Redman & Wiek, 2021), as well as to find ways to promote behavioral changes focused on creating a sustainable future (I5 PRME, 2023). In this context, Education for Sustainable Development (ESD) is essential (Mochizuki & Fadeeva, 2010) because it helps people become change agents in the environments where they act and live (Caldana et al., 2021; Sroufe et al., 2015). To contribute to this field, this theme aims to investigate ESD at the curricular, instrumental, and institutional levels in the context of people management from a humanistic, holistic, critical, and transformative perspective. To this end, research on this topic focuses on: (i) studies that contribute to the theme or incorporate questions regarding competencies for sustainability (Krüger et al., 2024; UNESCO, 2020), given that they constitute a holistic and interconnected arrangement of knowledge, skills, values, behaviors, and practices for sustainable development (SD) in institutions (Wiek, Withycombe, & Redman, 2011; Redman & Wiek, 2021); (ii) research that addresses innovative processes and participatory learning methodologies with a focus on training and motivation regarding the aspects for SD (Cebrián, Palau, & Mogas, 2020; I5 PRME, 2023; UNESCO, 2020); and (iii) research that approach the responsible leaders' development and training, besides the leadership in the context of sustainability, that is, the leadership that supports innovation in sustainability and inspires action towards an SD-oriented world (Eustachio et al., 2023; Sroufe et al., 2015).

Keyword

Leaders

Leonardo Vils: (Prog de Pós-Grad em Gestão de Projetos/PPGP / UNINOVE - Universidade Nove de Julho)

Eduardo Mesquita: (Progr de Mestr Prof em Comportamento de Consumidor - MPCC / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

Christian Gomes e Souza Munaier: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

The theme "Emerging Perspectives and Paradigms in Contemporary Marketing" addresses marketing and consumer behavior transformations. To navigate emerging social and technological issues, brands face the challenge of adapting to new dynamics of trust, social responsibility, and ethical engagement. The advancement of digitalization and the rapid changes in consumer habits create an environment of complex challenges, such as sustainability, diversity, and transparency in interactions with the public. Aspects such as artificial intelligence (AI) and data personalization bring ethical questions about privacy and openness to the forefront, requiring brands to reconsider the responsible use of personal information to balance innovation and trust. The growing influence of digital media shapes new identities and consumption behaviors.

Marketing, therefore, needs to develop strategies that align economic growth with a positive impact on society and the environment, integrating ethical practices and inclusive approaches to respond to current social and environmental demands. Issues of accessibility and the impact of climate change on purchasing decisions are just a few examples of essential topics for adapting marketing to new expectations.

We invite authors to submit papers that explore these and other topics aligned with Emerging Perspectives and Paradigms in Contemporary Marketing, expanding our understanding of the challenges, innovations, and the role of marketing in responding to the complexities of society and the current market.

Keyword

Leaders

Paula Chimenti: (Instituto COPPEAD de Admin – COPPEAD / UFRJ - Universidade Federal do Rio de Janeiro)

Everaldo Marcelo Souza da Costa: (Mestr e Dout em Admin - PPAD / UNAMA - Universidade da Amazônia)

Digital marketing and consumer behavior in the digital world are central marketing issues these days, both for academia and for business. Similarly, understanding how companies and consumers deal with innovations, developing or deciding to adopt them, gains more relevance according to the speed with which such innovations emerge in the information age. This theme contemplates works that explore digital marketing in any of its aspects (digital consumer behavior, digital social networks, e-commerce, digital advertising, mobile commerce, electronic word of mouth - eWOM, marketing via mobile devices, augmented reality, search engine marketing, virtual reality, artificial intelligence (AI), games, metrics and digital data, big data, email marketing, electronic marketplaces, affiliate marketing, location-based marketing, blog marketing, digital influencers, 3D virtual worlds, digital platforms, digital offerings and new pricing rules on platforms, among others), as well as works that deal with the development, diffusion and adoption of innovations and new technologies (diffusion theories, decision making process, adoption and acceptance models of technologies - TAM, UTAUT and others, adoption rate, innovation attributes, development of innovations, opinion leadership, diffusion networks, change agents, consequences of innovations, among others). The theme is open to digital marketing and innovation studies that focus on consumer behavior as well as research that is focused on the perspective of companies regarding innovations or digital marketing activities, exploring the dynamics of digital platforms, and the most recent changes brought about by the spread of artificial intelligence.

Keyword

Leaders

Luís Alexandre Grubits de Paula Pessôa: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

Ana Raquel Coelho Rocha: (Programa de Pós-Graduação em Administração - PPGAd / UFF - Universidade Federal Fluminense)

The "Culture and Consumption" track includes discussions integrated with the theoretical perspective of Consumer Culture Theory (CCT), an interdisciplinary research tradition that has contributed to the knowledge of consumer culture (in all its heterogeneous manifestations) and generated empirically grounded findings and theoretical innovations relevant to a broad audience from the social science disciplines, the public policy arena, and the business sectors. In this sense, the track includes studies or essays that seek to explore consumption - discourses, meanings, socio-materiality, influences, practices - from a multidisciplinary approach. It articulates areas of knowledge such as Anthropology, Philosophy, Sociology, History, Linguistics and Social Communication. As examples, we can mention the investigations that seek to understand consumption and issues related to gender, race, aesthetics, regionalities, construction and maintenance of social identity, cultural and social differences, urban tribes, different types of consumer collectivities, networks, anti-consumption and resistance, nostalgia and memory related to consumption and consumer behavior.

Keyword

Leaders

Isabela Carvalho de Morais: (Engenharia de Produção / Universidade Federal de Ouro Preto)

Marlon Dalmoro: (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul)

This theme aims to expand the interconnection between marketing knowledge and the concept of the market. Although this connection was prevalent until 1960, it has recently resurfaced due to the fundamental role of the market—its formation and dynamics—in marketing theory and practice. Interest in this theme spans researchers linked to sociocultural perspectives of consumption, industrial marketing, macromarketing, sociology, and economic anthropology. The ontological perspective guiding market studies includes structuralist, practice-based, cultural, systems theory, and flat ontologies, such as Actor-Network Theory. Thus, the theme encompasses multiple views of markets, ranging from neoclassical perspectives, markets as systems of economic exchanges, understanding markets as arenas, to those that comprehend markets as social systems involving symbolic, material, and cultural exchanges.

The configuration of markets is considered in terms of actors (producers, consumers, governments, among others), devices, objects, and social, physical, and spatial dimensions. Studies that address the 'market' as a central element from diverse theoretical and methodological perspectives, including emerging ones such as market practices, agency exercise, market modeling, dynamic systems, and assemblages, are welcome. This theme includes studies of markets at different levels of analysis (macro, meso, and micro), addressing aggregated marketing systems, institutions and institutional processes, and the intersection between markets and society. Examples of discussions include the dynamics that shape a market, market formatting, analysis of alternative markets, conflicts, and the role of actors in the constitution, structure, regulation, and institutionalization of markets, commodification processes, and cultural, sociological, historical, and anthropological explanations. The theme involves understanding digitalized markets. It also explores new arrangements such as the sharing economy and the increasing complexity of exchange relations in light of multiple economic models, including those oriented towards sustainability and the gig economy.

Keyword

Leaders

Eduardo Eugênio Spers: (Prog de Pós-Grad em Admin/Esc Sup de Agricultura “Luiz de Queiroz” - PPGA/ESALQ / USP - Universidade de São Paulo)

Felipe Zambaldi: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Elder Semprebon: (PPGADM UFPR / UFPR - Universidade Federal do Paraná)

The theme Theory, Epistemology and Research Methods in Marketing is already offered as an option for submitting papers to EnANPAD for many years. One of its main contributions is to be an opportunity for the submission of articles that discuss and reflects at the same time the essence of the academic marketing area, as the proposals of new suggestions of theories, models and methodologies that should be explored by the marketing area in future articles. Studies that explore both the development and application of new qualitative and quantitative research methods in marketing and contributions to the development of theory and epistemology in marketing. Includes studies regarding new methodological applications in marketing studies, such as the development and of new scales, theoretical models, models of prediction and simulation. It also covers methodological and epistemological discussions about qualitative and quantitative methods in marketing. It includes studies that seek to understand the marketing phenomena associated with different global and Brazilian realities, integrating theoretical and methodological contributions from other management areas. Includes discussions of epistemological applied to the construction of Theories in Marketing. This is a theme that already exists in the marketing division and allows not only testing or proposing methodological and theoretical innovations and improvements, but also a reflection on the current production and trends of marketing research conducted in the national and international context. All types of studies involving qualitative and quantitative data analysis, literature reviews, bibliometric studies and theoretical and conceptual essays are welcome.

Keyword

Leaders

ANA MARIA MACHADO TOALDO: (Prog. de Pós-Graduação em Administração/PPGADM / UFPR - Universidade Federal do Paraná)

Flavio Santino Bizarrias: (Programa de Pós-Graduação em Administração - PPGA / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing) - (Progr de Mestr Prof em Comportamento de Consumidor - MPCC / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

Marta Olivia Rovedder de Oliveira: (Prog de Pós-Grad em Admin/Centro de Ciências Sociais Humanas – PPGA/CCSH / UFSM - Universidade Federal de Santa Maria)

This theme relates marketing strategies and activities as inputs and marketing performance as the main output. Inputs are understood as the marketing efforts of marketing strategies (segmentation, positioning, product/service, price, distribution, communication) and as outputs variables of performance/response at the levels of consumer mindset (brand equity, perceived quality, satisfaction, loyalty), consumer behavior (acquisition, retention, word of mouth, customer lifetime value, share of wallet), product-market (market share, profitability, innovation), accounting/financial (costs, profits, margins, leverage, return to investor) and other marketing metrics (customer equity, brand value, innovation equity). This relationship also considers the process of formulation and implementation of marketing strategies and inherent constructs, such as marketing intelligence, capabilities, strategic orientations, digitalization. The research theme is theoretically supported by the productivity chain and marketing performance results. It includes studies on concepts, models and theories about relationships between organizations and customers and other parties involved in delivering value and generating performance. Therefore, it is a cross-cutting theme, whose main objective is to understand the effect and return of market activities on performance measures. Its importance is observed in Varadarajan's (2015) statement that the fundamental thing for marketing as a field of study is the impact of its activities on the organization's performance. Furthermore, there remains interest in studying this relationship (Katsikeas et al., 2016; Morgan et al., 2019; Singh, Singh; Mishra, 2021; Stathakopoulos et al., 2022). Thus, the theme receives works from different methodologies, such as qualitative, survey/secondary data, experimental and econometric research, applied to marketing data and analytical techniques to understand the impact of marketing strategy at competitive, company, product-brand and/or consumer levels. It also includes systematic literature reviews (bibliometric reviews or meta-analyses) to explain the determinants of market performance variables.

Keyword

Leaders

Carla Ramos: (Prog de Mestr Prof em Admin / Insper - Instituto de Ensino e Pesquisa)

Juliano Domingues da Silva: (Programa de Pós-Graduação em Administração - PPA / UEM - Universidade Estadual de Maringá)

Gabriel Gonzalez: (Fowler College of Business / San Diego State University)

This research topic covers any study that contributes to the advancement of marketing science and practice in industrial or organizational markets (business-to-business - B2B). We seek studies that deep the understanding of how companies or organizations market products, services, or ideas to other organizations. The topic includes investigations into the phenomena involving transactions, exchanges, and relationships in dyads, triads, or networks of companies, institutions, and resellers. The topic encompasses both the marketing of organizational services and industrial products in public, private, and local or international contexts.

The topic includes intra- and inter-organizational research focusing on the sales force – a critical and increasingly strategic element in B2B value creation. Research that explores the management, effectiveness, and impact of the sales force in these environments is highly valued.

In line with the research tradition in this field, this topic encourages studies examining interactions and interdependencies in organizational relationships, fostering contributions that are theoretical, methodological, and managerial. We particularly welcome studies that offer societal impact by enhancing the effectiveness of industrial markets. Empirical and conceptual approaches are accepted, including qualitative, quantitative, or mixed-method studies.

Submissions may address established themes such as organizational customer relationship management (CRM), Key Account Management (KAM), business networks and alliances, supply chain management, innovation, communication, go-to-market channels and pricing, and B2B sales force management. We also encourage submissions exploring new trends, such as digitalization in B2B, the growing role of inside sales in business relationships, and insights into customer experience and customer journey in the context of industrial markets.

Submitted papers are expected to advance to the theoretical foundations of B2B marketing and provide practical insights that enhance strategic decision-making, promoting the competitiveness and efficiency of industrial markets.

Keyword

Leaders

Giuliana Isabella: (Prog de Mestr Prof em Admin / Insper - Instituto de Ensino e Pesquisa)

Rafael Barreiros Porto: (Prog de Pós-Grad em Admin – PPGA / UnB - Universidade de Brasília)

Patrícia Leite da Silva: (Curso de Mestr Prof em Gest e Estrat/Prog de Pós-Grad em Gest e Est/Inst de Ciênc Soc Aplic - MPGE/PPGE/ICSA / UFRRJ - Universidade Federal Rural do Rio de Janeiro)

Marketing communications are a crucial component in companies' overall strategy to maximize the impact of campaigns. They have undergone various innovative transformations, including management of platforms across multiple online and offline channels, social media management, and automation of communication tools. This theme explores effective marketing communications management, considering integrated and specific approaches to the communication mix, allowing companies to convey cohesive and consistent messages to the consumer. We encourage a deep understanding of the form and content of marketing messages and the synchronization of online and offline strategies to achieve desired performances, such as increased brand recognition, brand equity, consumer engagement, conversion rates, sales, and return on investment (ROI).

It is essential to examine the strategies and best practices specific to each communication channel, both in the digital and traditional environments. The effectiveness of channels such as social media, email marketing, SEO, digital and interactive advertising, sponsorship, television, radio, print media, and out-of-home, among others, can be analyzed separately to determine their role in marketing campaigns and their impact on consumer behavior. The use of advanced technologies, such as generative artificial intelligence, automation of communication management, and big data analysis, should also be explored, as these tools can enhance the personalization and effectiveness of campaigns.

Research in this field can also focus on evaluating marketing communication strategies and developing metrics that help measure the success of these initiatives.

Keyword

Leaders

Marcelo de Rezende Pinto: (Programa de Pós-Graduação em Administração – PPGA / PUC Minas - Pontifícia Universidade Católica de Minas Gerais)

Nelsio Rodrigues de Abreu: (Programa de Pós-Graduação em Administração – PPGA / UFPB - Universidade Federal da Paraíba) - (Programa de Pós-Graduação em Gestão, Inovação e Consumo – PPGIC / UFPE - Universidade Federal de Pernambuco)

Bruno Medeiros Ássimos: (Curso de Mestr Acadêmico em Admin - CMAA / FNH - Centro Universitário Unihorizontes)

The topic of “Marketing and Society” is situated in macro-marketing. This field is part of the non-interactive, non-economic perspective of the marketing schools that emerged in the 1960s. Supporters of this field advocate a systemic approach to marketing to improve strategies and policies for social well-being. In this sense, the theme's main proposal is to debate the various aspects related to the effects of marketing on society, with the guiding principle of analyzing both the positive aspects and the dysfunctions and problems inherent in this relationship. Thus, studies that articulate ethics in marketing, conscious consumption, collaborative consumption, resistance to consumption, consumerism, sustainability in marketing, subjective quality of life and personal well-being, diversity and inclusion, positive and/or negative externalities of marketing activities and challenges, and dilemmas of consumer relations and the market are highlighted.

Studies based on the proposals of Transformative Consumer Research and Transformative Service Research, in which the figure of vulnerable consumers becomes central, also belong to this theme, but also encourage the emergence of other issues such as hunger, obesity, food policy, food consumption, and its socio-environmental impacts, citizenship and consumption, modern slavery, refugees, deviant paths of consumption, gender and intersectionality, poverty, addictions, prejudice and discrimination in consumer spaces, narratives and stigmatization are also welcome. As far as epistemological choices are concerned, the various perspectives and currents and empirical or essayistic works are appropriate for the topic.

Keyword

Leaders

Marcus Wilcox Hemais: (Mestr e Dout em Admin de Empresas/IAG-A Esc de Negócios da PUC-Rio – IAG / PUC-Rio - Pontifícia Universidade Católica do Rio de Janeiro)

Renata Couto de Azevedo de Oliveira: (Prog. de Pós-Grad. em Admin/Esc. de Ciências Sociais Aplicadas - PPGA/ECSA / UNIGRANRIO - Universidade do Grande Rio)

Consumption is often seen as the main form of production and reproduction of meanings in our society. Its relevance in social relations is undeniable, since, as a fundamental social act, it not only offers opportunities for connection, but can also restrict or eliminate possibilities depending on the actors involved. In this context, relations mediated by goods, services and experiences can have both an emancipatory and an oppressive character. A critical analysis of consumption reveals obscure aspects, such as the indirect and unforeseen effects mentioned by Nason (1989), including discrimination, threats to health and safety, and environmental degradation. This critical perspective illuminates the power relations that are often naturalized in markets, making them invisible. The term "emancipation" is used to highlight studies that explore imbalances of power and domination, aiming to generate knowledge that promotes the liberation of consumers from these oppressions. This can be done by proposing social actions that encourage critical awareness in consumption, as well as theoretical analyses that help identify and challenge these limits. Within this framework, issues of gender, consumer ideologies, and consumer resistance become central to discussing consumption as a political action. Consumer activism and pedagogy, as well as the analysis of dispossessed identities, offer a rich basis for investigating the effects of consumption and its power dynamics. The intersections between consumption, marketing, and information and communication technologies, as well as debates on critical marketing and consumer consciousness-raising are key to challenging practices that perpetuate oppression. We invite initial and full-length contributions that explore these themes, including studies on the unintended effects of consumption and theoretical discussions on marketing, emancipation, and consumer political action.

Keyword

Leaders

Cláudia Buhamra Abreu Romero: (Prog de Pós-Grad em Admin e Controlad – PPAC / UFC - Universidade Federal do Ceará)

Ramona de Luca: (Mestrado Profissional em Gestão Internacional - MPGI - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Mateus Ferreira: (PPG em Administração (PPGA) / Universidade Federal do Cariri (UFCA)) - (PPG em Administração (PPGA) / Universidade Estadual do Ceará (UECE))

The strategic role of research in strengthening Retail justifies the theme remaining one of ANPAD's tracks, whose aim is to promote critical debate and scientific progress on the future of Retail Management and Marketing Channels, anticipating trends and challenges, and integrating different theoretical and methodological research perspectives.

The track welcomes theoretical and empirical studies focusing on Retail-related themes, involving different topics:

1. Retail Formats and Strategies: Mobile Shopping; Online Retail and Marketplace; Pop-Up Stores; Neighborhood Retail; Subscription Clubs; Private Label Management, Internationalization.
2. Consumer Behavior and Engagement in Retail: Market Segmentation; Spatial and Social Density; Perception of Crowding in Retail.
3. Physical and Digital Store Ambience, Design and Layout: Sensory Marketing in Retail; Visual Merchandising; Proximity Marketing and Experience in Retail.
4. Information Systems in Retail: Big Data and Database Marketing in Retail; Customer Relationship Management; Retail Metrics; General Data Protection Law.
5. Customer Service in Retail: Customer Service and Self-Service; People Management in Retail; Customer Centric; User Experience; Customer Experience.
6. Financial Management in Retail: Price Formation; Dynamic Pricing; Payment Technologies: Digital Security and Anti-Fraud Solutions.
7. Logistics and Retail Operations: Category Management; Assortment Planning and Stock Management; Physical Store Location; Retail Cooperatives.
8. Marketing Channels and Power Structures: Roles of Intermediaries in the Marketing Channel; Multichannel; Omnichannel; Channel Conflicts; Relationships in the Supply Chain.
9. Ethical Issues and Social and Environmental Responsibility in Retail: Corporate Social Responsibility; Sustainability; Reverse Logistics.
10. Interactivity and Virtual Intelligence in Retail: Interactive Chatbot in Retail; Shopping Journey and Artificial Intelligence; Retail Media Networks and Live Commerce; Digital Influencer; Social Commerce; Metaverse.

Keyword

Leaders

Suzane Strehlau: (Programa de Pós-Graduação em Administração - PPGA / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

Olga Maria Coutinho Pépece: (Programa de Pós-Graduação em Administração - PPA / UEM - Universidade Estadual de Maringá)

Carolina Redolfi: (Business / Oxford Brookes Business School)

This theme is premised on the intersection between creativity, consumption, and marketing strategies in the realms of art, fashion, and luxury. Artistic innovations reshape the luxury and fashion industries by integrating art into packaging, products, and brand communications. Marketing has acquired unique characteristics in the cultural sphere, such as exhibitions, museums, presentations, performances, and other forms of expression. For example, aesthetics and design are integrated into brands increasingly visibly, influencing consumer behavior towards original artistic manifestations. Furthermore, collaborations between artists and brands are increasingly frequent, while digital technologies intensify the connection between art and marketing. This track will explore how these dynamics create new opportunities and challenges for marketers. Based on this background, theoretical and empirical contributions that seek to understand this consumer phenomenon and its implications for marketing theories are welcome. We encourage submissions that examine the role of digital platforms, arts and luxury, counterfeits, artistic collaborations and museums.

Keyword

Leaders

Luciana Florêncio de Almeida: (Progr de Mestr Prof em Comportamento de Consumidor - MPCC / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing) - (Programa de Pós-Graduação em Administração - PPGA / ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

MARCIA DUTRA DE BARCELLOS: (Prog de Pós-Grad em Admin/Esc de Admin – PPGA/EA / UFRGS - Universidade Federal do Rio Grande do Sul) - (Division of Agri-food marketing and chain management / Ghent University)

Flavia Galindo: (Curso de Mestr Prof em Gest e Estrat/Prog de Pós-Grad em Gest e Est/Inst de Ciênc Soc Aplic - MPGE/PPGE/ICSA / UFRRJ - Universidade Federal Rural do Rio de Janeiro)

Our track emphasizes the critical importance of agribusiness and food-related topics, which have garnered consistent interest from researchers worldwide. We invite contributions in the fields of strategy, marketing, and consumer behavior that address the agribusiness value chain, food industry and retail, foodservice, and gastronomic tourism, with a clear alignment to the Sustainable Development Goals (SDGs). This track welcomes a variety of research approaches, including empirical studies, theoretical essays, and case studies, that analyze and propose strategies implemented by companies and public agents. It covers a broad spectrum of themes, such as consumer behavior and its influence on the development of food industries, healthy eating, veganism, vegetarianism, flexitarianism, food safety, sustainability in food production, traceability, and food authenticity. We also encourage studies focusing on the role of digital influencers, storytelling, and online communities in shaping food preferences, veganism, and gastronomy. By integrating these diverse perspectives and addressing the SDGs, our track aims to provide innovative insights that can guide strategies and marketing practices within the evolving agribusiness and food sectors, contributing to a more sustainable and equitable food system.

Keyword

Leaders

Helena Belintani Shigaki: (Prog de MestrProf em Admin: Gestão Contemporânea das Organizações / FDC - Fundação Dom Cabral)

Marcos Inácio Severo de Almeida: (Programa de Pós-Graduação em Administração - PPGADM / UFG - Universidade Federal de Goiás)

Renato Hübner Barcelos: (École des sciences de la gestion(ESG UQAM) / Université du Québec à Montréal)

This research topic deepens the understanding of the use of emerging technologies and advanced scientific methods in transforming data into analytical insights that enhance marketing's transformative potential. In an era where data is fundamental to decision-making, monitoring descriptive, diagnostic, predictive, prescriptive, and cognitive models is essential for informed decision-making. In this sense, this research topic welcomes theoretical-empirical or purely theoretical works that address the application of Data Science and Artificial Intelligence in two main areas: (i) the application of marketing analytics to understand the impact of marketing strategies on marketing activities; or (ii) as analytical techniques, including Machine Learning, Deep Learning, and Time Series Econometrics, that generate valuable insights from the analysis of large volumes of data. Therefore, research that employs diverse methodological techniques associated with Data Science and Artificial Intelligence, discussing or measuring the impact of these technologies, is considered eligible for this topic. The research areas include: (i) the relationship between marketing strategies and performance metrics at behavioral, accounting, and financial levels, highlighting the role of marketing analytics in understanding the organizational performance and consumer behavior; (ii) the human-machine relationship through the interaction between consumers and automated tools, such as chatbots and recommendation systems, in personalizing the consumer experience; (iii) ethics in data protection and use, discussing ethical limits and implications in scientific and market research; (iv) the use of high-frequency data in CRM and relationship marketing to enhance customer relations; and (v) theoretical essays proposing discussions on the application of different scientific methods related to the theme, promoting a critical analysis of current practices and exploring new approaches, including hypotheses and research propositions.

Keyword

Leaders

Emerson Wagner Mainardes: (Programa de Pós-Graduação em Ciências Contábeis e Administração / FUCAPE - Fundação de Pesquisa e Ensino) - (Mestrado em Contabilidade e Administração / FUCAPE - Fundação de Pesquisa e Ensino)

Lucilaine Pascuci: (Programa de Pós-Graduação em Administração – PPGAdm / UFES - Universidade Federal do Espírito Santo) - (Programa de Pós-Graduação em Gestao Publica / UFES - Universidade Federal do Espírito Santo)

Claudimar Pereira da Veiga: (Prog de MestrProf em Admin: Gestão Contemporânea das Organizações / FDC - Fundação Dom Cabral)

This theme covers researches related to public marketing, marketing for higher education and for basic education, nonprofit marketing, green marketing, social marketing, religious marketing, health marketing, political marketing, other types of marketing related to public, educational and nonprofit sector; Topics of interest include services quality, public, educational and nonprofit marketing mix, branding, value co-creation, marketing strategies, relationship, attracting and retaining donors and volunteers, among other issues addressed from a public and/or nonprofit perspective.

The theme of public marketing, educational marketing and non-profit marketing has been gaining space in the marketing literature due to the growing importance of marketing in non-commercial sectors. In particular, social and educational organizations expand their importance to society and, at the same time, competition for resources, such as donors and volunteers, grows. Public marketing, on the other hand, has shown relevance to show society the effectiveness of government actions, which are increasingly demanded by citizens.

In this way, researchers can contribute to public, educational and non-profit organizations, given that, generally, the direct import of marketing knowledge for profit for the public, educational and non-profit sectors tends to be inappropriate, requiring the construction of specific marketing knowledge for the public, educational and non-profit sectors. Therefore, this theme seeks to stimulate the interest of Brazilian researchers to investigate public marketing, educational marketing and non-profit marketing, as well as their derivations (health, politics, ecological, among others)

Keyword

Leaders

Jussara Goulart da Silva: (Programa de Pós-Graduação em Administração - PPGAdm / UFU - Universidade Federal de Uberlândia)

Caissa Veloso e Sousa: (Curso de Mestr Acadêmico em Admin - CMAA / FNH - Centro Universitário Unihorizontes)

Experiential marketing represents a significant evolution in the strategies used to foster relationships between companies and consumers, emphasizing emotional, sensory, and psychological engagement. This topic is highly relevant in today’s context, where consumers seek more than just products and services; they desire memorable and personalized experiences. Experiential marketing addresses this demand by focusing on creating valuable moments that connect consumers to a brand in a unique and distinctive way, generating not only purchases but also loyalty and ongoing engagement.

In a digitalized and competitive environment, consumer engagement is one of the main indicators of success for brands aiming to build loyal communities. Experiential marketing strategies allow companies to offer differentiated experiences, such as events, interactive content, and personalized journeys, which enhance perceived value and reinforce brand identity in the minds of consumers. Furthermore, the presence of highly connected digital channels has expanded the reach of experiential marketing, enabling dynamic, real-time interactions.

This theme is particularly relevant in light of technological transformations and the new demands of consumers. Exploring how experiential marketing can strengthen engagement is essential for companies seeking to remain competitive, capturing the attention and loyalty of an increasingly informed and discerning audience.

Given the growth of online review platforms and social media, consumers are sharing their perceptions about services more frequently, aiming to articulate their experiences. Thus, an exceptional experience can generate a positive network effect, promoting engagement and attracting new customers. This theme is essential for service-oriented companies striving for differentiation and customer loyalty in a dynamic, increasingly experience-driven market.

Keyword

Leaders

Rafaela Almeida Cordeiro: (Prog de Pós-Grad em Admin/Faculdade de Economia, Admin e Contab – PPGA/FEA / USP - Universidade de São Paulo)

Tania Modesto Veludo de Oliveira: (Mestrado e Doutorado em Administração de Empresas - FGV/EAESP / FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

Farah Diba Abrantes Braga: (Graduação, Mestrado, Doutorado Profissional / TBS Education (Toulouse Business School) - França, Espanha)

This track accepts manuscripts that discuss the intersection between marketing and public policy.

Public policies consist in guidelines and instruments generally created by governments to address public issues and promote social well-being. As a discipline that studies markets and consumers, marketing has contributed to public policies by many ways, such as: identifying market failures/limitations and suggesting consumer protection policies; providing knowledge on how companies adapt their offers to follow public policies; elucidating consumer reactions to marketing campaigns and regulations; presenting consumer segmentation models for directing public policies, among others. Relevant scholars in marketing and public policy (e.g., Andrews et al. 2022; Stewart 2015) have encouraged new studies that answer questions such as: What types of marketing problems in society justify the development of public policies? How can marketing research inform policymakers? How is consumer behavior research useful in formulating, implementing and evaluating public policies?

The “Marketing and Public Policy” track encourages debate on relevant social issues and the contributions from marketing and consumer behaviior studies to public policies. Possible topics include marketing studies that explore actions/campaigns/policies/regulation on (but are not limited to):

- nutritional labeling;

- consumer protection;

- sports betting;

- diversity, equity and inclusion in the marketplace;

- excessive drug consumption (e.g. alcohol, cigarettes, illicit drugs);

- technology and consumer privacy;

- consumer education (e.g. financial, marketing, media);

- impact of public policies on marketing strategies;

- government regulation of marketing activities;

- consumer reactions to public policies.

Keyword