IX MEETING - MARKETING
EMA 2021

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she is a member of the marketing area. Professor Moorman’s expertise lies in examining the nature and effects of learning and knowledge utilization by consumers, managers, organizations, and financial markets. She has been published in a range of top journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science among others. Professor Moorman is the Editor-in-Chief of the Journal of Marketing and previously an Associate Editor for the Journal of Marketing Research and the Journal of Marketing as well as an ERB member for Marketing Science and the Journal of Consumer Research.