ISSN: 2177-2401
DOI: https://doi.org/10.21714/2177-2401EMA2024
Date: May 15 to 17, 2024
Location: ESPM - Escola Superior de Propaganda e Marketing de São Paulo
Rua Dr. Álvaro Alvim, 123 – Vila Mariana, São Paulo – SP - Brazil
Rua Joaquim Távora, 1240 – Vila Mariana, São Paulo – SP - Brazil
PRESENTATION
The 10th ANPAD Marketing Conference – EMA 2024 was held in the city of São Paulo, from May 15th to 17th, 2024. It was promoted by the Brazilian Academy of Management (ANPAD) and sponsored by the Marketing Division (MKT).
EMA is a space to discuss scientific topics within the scope of the division. The purpose of the event is to encourage the development of the area of Marketing studies, considering the different subsystems and dimensions of analysis, preferably observing the division’s interest groups.
TO ACCESS CALL TO PAPERS, CLICK HERE - V. March 06th, 2024