Raimar Richers Award for the best research of the Division

 

Awarded:

MKT10928 – Theme 7 - Paving the Way for Improved Healthcare: Unraveling Patient Satisfaction through Online Physician Reviews
Matheus Grage Tardin (FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)
Luiza Dazzi Braga (FGV/EAESP - Fundação Getulio Vargas - Escola de Administração de Empresas de São Paulo)

 

Honorable Mentions:

MKT10570 – Theme 6 - Strength and duration of the effects of cross and up-selling strategies on the sales funnel
Marcos Inácio Severo de Almeida (UFG - Universidade Federal de Goiás)
Juliano Domingues da Silva (UEM - Universidade Estadual de Maringá)
Valter Afonso Vieira (UEM - Universidade Estadual de Maringá)
Xialu Liu
Valter da Silva Faia (UEM - Universidade Estadual de Maringá)

MKT10659 – Theme 1 - The effects of minimalist signaling on consumer inferences
Erica Maria Caliope Sobreira (UFPR - Universidade Federal do Paraná)
Danielle Mantovani (UFPR - Universidade Federal do Paraná)

 

Award for the Best Paper based on a Doctoral Dissertation

Awarded:

MKT10686 – Theme 12 - Militant Consumers: How Entrepreneurial Passion Influences Technology Adoption
Andre Luis Araujo da Fonseca (UFRJ - Universidade Federal do Rio de Janeiro)
Paula Chimenti (UFRJ - Universidade Federal do Rio de Janeiro)
Roberta Dias Campos (ESPM - Escola Superior de Propaganda e Marketing de São Paulo - Associação Escola Superior de Propaganda e Marketing)

 

Honorable Mentions:

MKT10795 – Theme 5 - Do Customer Stewardship and Agency Control Compete or Complement? A new idea based on Changing from the firm’s Power to the Employee’s Attention toward supporting Customers’ Interests.
Mariana Augusta de Souza (UEM - Universidade Estadual de Maringá)
Valter Afonso Vieira (UEM - Universidade Estadual de Maringá)

MKT11111 – Theme 7 - Feedback Bias in Collaborative Services: When and Why It Happens.
Louise Helene Goncalves Foernges (UFRGS - Universidade Federal do Rio Grande do Sul)
Cristiane Pizzutti dos Santos (UFRGS - Universidade Federal do Rio Grande do Sul)

 

Award for the Best Paper based on a Master’s Thesis

Awarded:

MKT11036 – Theme 1 - The Effects of Corporate Socio-Political Advocacy on Consumer Cause-Related Engagement.
Nathalia Soares Brum de Mello (UFRGS - Universidade Federal do Rio Grande do Sul)
Cristiane Pizzutti dos Santos (UFRGS - Universidade Federal do Rio Grande do Sul)

 

Honorable Mentions:

MKT10848 – Theme 11 - O impacto da qualidade de integração de canais na satisfação e lealdade no retalho omnichannel: Um estudo empírico das percepções dos compradores
Fábio Alexandre Matos Ribeiro
Alzira Maria da Ascensão Marques (CARME, School of Technology and Management, Polytechnic of Leiria, Leiria, Portugal)

MKT10910 – Theme 6 - Valor da Marca e Performance da Firma: Experimento Quase-Natural no Contexto de um Mercado Maduro e Comparação com um Mercado Emergente
Tamires Silva da Silva (UFSM - Universidade Federal de Santa Maria)
Marta Olivia Rovedder de Oliveira (UFSM - Universidade Federal de Santa Maria)
Igor Bernardi Sonza (UFSM - Universidade Federal de Santa Maria)
Juliana Silva Costa (UFRGS - Universidade Federal do Rio Grande do Sul)

 

Award for Best Technological Paper or Best Paper based on a Professional Master’s Thesis or Professional Doctoral Dissertation

Awarded:

MKT11014 - Tema 6 - Understanding Inside Sales and Outside Sales Dyadic Teams: The Impact of Specific Team Characteristics on Team Performance
Larissa Cristina Borges da Silva (nsper)
Carla Ramos (Insper)
Danny Pimentel Claro (Insper)

 

Award for the Best Marketing Article Published in International Journals

Awarded:

Dynamic and global drivers of salesperson effectiveness
Danny P. Claro, Carla Ramos, Robert W. Palmatier
Journal of the Academy of Marketing Science, v. 52, 2024

 

Honorable Mentions:

How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui
Robert V. Kozinets, Daniela Abrantes Ferreira, Paula Chimenti
Journal of Consumer Research, v.48, 2021

Information search behavior at the post-purchase stage of the customer journey
Cristiane Pizzutti, Renata Gonçalves, & Maura Ferreira
Journal of the Academy of Marketing Science, v. 50, 2022

 

Award for the Best Marketing Article Published in Brazilian Journals

 

Awarded:

When Macroeconomic Conditions Influence Marketing Investments
Evelini Lauri Morri Garcia, Valter Afonso Vieira, Guilherme Henrique Maximo Rodrigues
RAE - Revista de Administração de Empresas, v. 63, n. 3, 2023

 

Honorable Mentions:

Construção e Dinâmicas de Mercado: O Estágio Evolutivo da Área no Brasil Frente ao Contexto Internacional
Daniel Carvalho de Rezende, Álvaro Leonel de Oliveira Castro
RIMAR – Revista Interdisciplinar de Marketing, v. 12, n. 2, 2022

Socialização Antirracista e Consumo: Perspectiva de Pais e Mães de Crianças Negras
Danusa Vasconcellos, Marisol Goia
RIMAR – Revista Interdisciplinar de Marketing, v. 12, n. 1, 2022

 

Best Reviewer

• Valter Afonso Vieira

Young Researcher

• Marcos Inácio Severo de Almeida

Academic Achievement (Lifetime Achievement)

• Salomão Alencar de Farias

Recognition Award for Services Rendered to the Brazilian Academy of Marketing (Marketing Fellow)

• Danny Pimentel Claro 
• Marcelo Gattermann Perin 
• Eduardo André Teixiera Ayrosa

Distinction for Training Marketing Researchers

• Angela Maria Cavalcanti da Rocha

Outstanding Marketing Student

• Patrícia de Oliveira Campos